It automates keyword research, link building, and on-page SEO adjustments. It makes my website optimization effortless by telling me what to do. The AI-generated backlinks and personalized strategies deliver results, and the reporting makes it easy to track progress without extra meetings or emails. Plus, it works 24/7, so my site is continually improving in rank. I'll come back and chat with my personalized bot for fun to see how my rank is doing. It's way cheaper than an SEO agency but just as effective. Highly recommend!