Jazim Adil Khan
@jazimadilkhan Tasks: 39
๐ ๏ธ 2 tools
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Joined: September 2024
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Jazim Adil Khan's tools
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Open4029Released 1y ago100% Free -
AI-powered CMO: Analyze, strategize, and deliver actionable plans.Open2451847Released 1y ago100% Free# Marketing Strategy for Marketing Course ## Target Audience - College students studying business or marketing - Young professionals looking to advance their marketing careers - Small business owners wanting to improve their marketing skills ## Key Objectives 1. Generate 500 course sign-ups within 6 months 2. Establish the course as a premier online marketing education option 3. Build an engaged community of marketing students and alumni ## Positioning Position the course as a practical, hands-on marketing education that provides real-world skills and experience to launch or advance a marketing career. ## Key Messages - Learn marketing by doing, not just studying theory - Gain in-demand skills that employers are looking for - Join a community of ambitious marketers and expand your network ## 6-Month Marketing Plan ### Month 1-2: Launch and Awareness - Create course website with detailed curriculum, instructor bios, and sign-up functionality - Develop social media presence on LinkedIn, Instagram, and Twitter - Run targeted social media ads to reach potential students - Reach out to marketing influencers for partnerships/promotion ### Month 3-4: Content Marketing Push - Launch blog with practical marketing tips and industry insights - Create free mini-course as lead magnet to capture email addresses - Develop weekly marketing podcast interviewing industry experts - Host live webinar showcasing course material and offering special sign-up discount ### Month 5-6: Community Building and Optimization - Launch private Slack community for students and alumni - Encourage course reviews and testimonials, feature on website - Analyze marketing data, optimize ad spend and messaging - Run referral program offering discounts for existing students who refer new sign-ups ## Key Metrics to Track - Course sign-ups and revenue - Website traffic and conversion rate - Email list growth - Social media engagement and follower growth - Student satisfaction scores
