Marketing

Averi v4.0 — The AI Content Engine for Startups One Workflow. Strategy to Published. Built for Lean Teams. We rebuilt Averi from the ground up around a single idea: startups shouldn't need a 5-person marketing team to build real content-driven growth. Averi v4.0 is the AI Content Engine — a complete workflow that takes you from zero strategy to published, optimized, ranking content in one platform. It's built around the exact system that drove our own growth from 0 to 1.68 million monthly organic impressions and 6,000% visitor growth in 10 months — now productized for every user. Here's everything that's new. Strategy Map This is the big one. Averi now generates a visual content strategy map the moment you onboard — no strategist required. How it works: - Averi scrapes your website and learns your brand, products, positioning, and voice automatically - It generates 5–6 Content Pillars mapped to your ICP's pain points and your business goals - Each pillar expands through six layers of depth — all generated on demand as you click to explore: Content Pillars → The core themes your brand needs to own Focus Areas → Content clusters within each pillar Research Overview → Trending keywords, top-performing content, and competitive analysis for each focus area Topics → Thematic groupings ready for execution Sub-Topics → Individual articles with keyword targets and search intent Content Outlines → Structured briefs with content type, target audience, strategic angle, and keywords — ready to draft - Every topic stores ICP metadata: who it's for, what stage of the buyer journey, which pain point it addresses Why it matters: Most founders skip strategy because it takes weeks and costs thousands. Averi gives you a research-backed content strategy in minutes — one that's actually connected to your execution pipeline. You're not staring at a blank page anymore. You're looking at a map of exactly what to create, who it's for, and why it'll rank. The same pillar-based architecture behind Averi's own 1.68M monthly impression growth — now powering your content engine from day one. Full Content Engine Workflow Averi v4.0 isn't a writing tool. It's a content engine with six connected phases: Phase 1: Strategy — Averi scrapes your site, suggests ICPs, analyzes competitors, and builds your content marketing plan. Setup once, optimize forever. Phase 2: Content Intelligence — Averi researches trends, monitors competitors, analyzes keywords, and surfaces topic recommendations based on real market data. You just approve what gets created. Phase 3: Execution — Select a topic. Averi deep-researches it (with hyperlinked sources), loads your Brand Core context, applies SEO + GEO structure, and generates a first draft. Then you refine it in the editing canvas with your team. Phase 4: Publication — One click to publish directly to Webflow, Framer, WordPress & more. Every piece gets stored in your Content Engine to make future content smarter. Phase 5: Analytics — Built-in performance tracking: impressions, clicks, keyword rankings, trends. Averi doesn't just show data — it tells you what to do about it. "This piece is ranking #8 — here's how to push it to page 1." Phase 6: Ongoing Automation — Averi runs your engine on autopilot. Weekly cycles queue new topics based on performance data and market trends. You approve. It compounds. Editing Canvas with AI Assist Not a text box. A real collaborative editing environment: - AI Assist: Highlight any section → rewrite, expand, or adjust tone with full brand context - Internal Linking: Averi automatically suggests and inserts links to your related content - Meta Generation: Extracts key points, writes meta titles and descriptions automatically SEO + GEO Optimization (Built In) Every piece is automatically structured for dual visibility: - Traditional SEO: Keyword optimization, meta tags, internal links, schema markup - AI Citations (GEO): FAQ sections, clear entity definitions, authoritative sourced stats, extractable insights designed to get cited by ChatGPT, Perplexity, and Google AI Overviews You don't need a separate SEO tool. It's built into the workflow. Content Engine & Brand Core Your content ecosystem has a memory: - Brand Core: Your voice, positioning, products, and ICPs — learned during onboarding, applied to everything - Cumulative Learning: Every published piece feeds back into the system. The more you create, the better it gets. Content Types Averi generates across the formats that actually drive growth: - Blog posts & articles - How-to guides - Comparison pages (X vs. Y) - Listicles - Editorials & thought leadership Who This Is For Averi is built for startups and founders who need content marketing to work — but don't have the time, team, or budget to do it the traditional way: - Solo founders who can't spend 20 hours/week on marketing - 1–2 person marketing teams trying to do the work of ten - Seed to Series A companies ($1M–$10M ARR) who need pipeline, not vanity metrics - Technical founders who know marketing matters but don't know where to start