Here is a potential AI-generated marketing concept for the DIY store described, formatted with markdown and wrapped in tags as requested:
# Brico: Your Creative DIY Headquarters

**Unleash your inner maker with Brico's AI-powered project planner:**
- Upload a photo of your space
- Tell us your DIY goals
- Get personalized project ideas and shopping lists
- Access step-by-step AR tutorials in-store
*Where blue-sky thinking meets red-hot deals*
Visit Brico today and turn imagination into reality!