### Business Model Overview
#### 1. Value Proposition
- **Real Estate Valuation**: High-quality, regional valuation services for apartments and houses.
- **Content Quality**: Access to premium content on the real estate scene.
- **Tipster Commission**: Incentives for referrals that lead to successful sales.
#### 2. Customer Segments
- Property sellers (individuals seeking to sell apartments/houses).
- Referrers (individuals who know someone looking to sell).
- Real estate enthusiasts interested in quality content.
#### 3. Revenue Streams
- **Cost per Lead (CPL)**: Charged between €500-€700 based on the quality tier (Bronze, Silver, Gold).
- **Tipster Commissions**: Earnings from successful referrals leading to sales.
#### 4. Key Activities
- Platform development and maintenance (website).
- Content creation and high-quality articles about real estate.
- Managing lead generation and customer inquiries.
#### 5. Key Resources
- Skilled real estate analysts for valuations.
- A modern, user-friendly website for easy navigation and access.
- Marketing and analytical tools for advertising and lead tracking.
#### 6. Key Partners
- Real estate agents for lead generation and commissions.
- Digital marketing agencies for promotion strategies.
- Content creators for blog posts and articles.
#### 7. Customer Relationships
- Direct engagement through the website's contact form.
- Educational newsletters on real estate trends and updates.
- Social media interaction building a community around real estate.
#### 8. Channels
- **Website**: The main platform for service delivery and content sharing.
- **Advertising**: Google Ads and social ads targeting potential sellers and referrers.
- **Social Media**: Engaging posts to promote content and build a brand presence.
#### 9. Cost Structure
- Development and maintenance of the online platform.
- Marketing expenses to run ads and promote content.
- Staff salaries for analysts and content creators.
### Branding Elements
- **Company Name**: ImmoWert
- **Logo**: Clear structure, elegant design, modern aesthetics.
- **Corporate Identity (CI)**: Utilization of a clear font and blue color scheme to express seriousness and professionalism.
### Promotional Strategy
- Leverage Google Ads and social media ads focused on reaching potential customers effectively.
- Utilize recommendation marketing to tap into the network effect and expand reach through satisfied customers.
By maintaining a clear, focused approach, the ImmoWert platform can successfully serve its target audience while creating a valuable presence in the real estate valuation market.
Notis
Mini tools
Open### Business Model Overview #### 1. Value Proposition - **Real Estate Valuation**: High-quality, regional valuation services for apartments and houses. - **Content Quality**: Access to premium content on the real estate scene. - **Tipster Commission**: Incentives for referrals that lead to successful sales. #### 2. Customer Segments - Property sellers (individuals seeking to sell apartments/houses). - Referrers (individuals who know someone looking to sell). - Real estate enthusiasts interested in quality content. #### 3. Revenue Streams - **Cost per Lead (CPL)**: Charged between €500-€700 based on the quality tier (Bronze, Silver, Gold). - **Tipster Commissions**: Earnings from successful referrals leading to sales. #### 4. Key Activities - Platform development and maintenance (website). - Content creation and high-quality articles about real estate. - Managing lead generation and customer inquiries. #### 5. Key Resources - Skilled real estate analysts for valuations. - A modern, user-friendly website for easy navigation and access. - Marketing and analytical tools for advertising and lead tracking. #### 6. Key Partners - Real estate agents for lead generation and commissions. - Digital marketing agencies for promotion strategies. - Content creators for blog posts and articles. #### 7. Customer Relationships - Direct engagement through the website's contact form. - Educational newsletters on real estate trends and updates. - Social media interaction building a community around real estate. #### 8. Channels - **Website**: The main platform for service delivery and content sharing. - **Advertising**: Google Ads and social ads targeting potential sellers and referrers. - **Social Media**: Engaging posts to promote content and build a brand presence. #### 9. Cost Structure - Development and maintenance of the online platform. - Marketing expenses to run ads and promote content. - Staff salaries for analysts and content creators. ### Branding Elements - **Company Name**: ImmoWert - **Logo**: Clear structure, elegant design, modern aesthetics. - **Corporate Identity (CI)**: Utilization of a clear font and blue color scheme to express seriousness and professionalism. ### Promotional Strategy - Leverage Google Ads and social media ads focused on reaching potential customers effectively. - Utilize recommendation marketing to tap into the network effect and expand reach through satisfied customers. By maintaining a clear, focused approach, the ImmoWert platform can successfully serve its target audience while creating a valuable presence in the real estate valuation market.
Transforming scripts into high-quality visual assets.Open
