# Brand Guidelines
## Mission, Vision & Values
### Mission Statement
Our mission is to empower individuals by providing innovative solutions that enhance everyday experiences.
### Vision
We envision a future where technology and creativity converge to inspire and connect communities globally.
### Core Values
- Integrity
- Innovation
- Collaboration
- Customer-centricity
## Logo Usage
### Logo Variations
- Full color logo (primary)
- Black and white logo
- Icon-only logo
### Logo Spacing
Allow a minimum clear space equal to the height of the "o" in the logo on all sides.
### Background Considerations
The full color logo should be used on white or light backgrounds. Use the black and white logo on dark backgrounds.
## Typography
### Primary Font
**Helvetica Neue**
- Use for headings and body copy
- Weights: Light, Regular, Bold
Example:
# Heading 1
## Heading 2
Body copy
### Secondary Font
**Georgia**
- Use for pull quotes and emphasized text
- Weights: Regular, Italic
Example:
*"This is an example pull quote in Georgia italic."*
## Color Palette
### Primary Colors
- Blue: #0066CC
- Use for logo, headings, buttons
- Gray: #333333
- Use for body text
### Secondary Colors
- Light Blue: #66CCFF
- Use for backgrounds, accents
- Orange: #FF6600
- Use for calls-to-action, highlights
### Accent Color
- Green: #33CC33
- Use sparingly for emphasis