Pros and Cons

Pros

Mass campaign management

Detailed insights provision

ROI maximization

Unveils hidden profit opportunities

Easy scalability support

Personal PPC rules setting

Real-time bidding

Continuous campaign optimization

Dynamic bidding

Keyword optimization

Profit margin enhancement

Correlations between sales, PPC, promotions

Real-time updates on sales, profits, cost

Fully managed automation

Caters to FBA sellers, agencies, consolidators

Amazon PPC campaign optimization

Intuitive insights presentation

Rules based on historical data

High-converting keyword discovery

Constant performance tuning

Data correlation across multiple ads

Multiple automatic bidding rules

Supports multiple Amazon marketplaces

Automated ASINs calculation

Negating poor converting keywords

Ads associated automation

Traffic optimization to performing keywords

Gradual bid adjustment on keyword performance

Co-founded by experienced Amazon FBA sellers

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Cons

Only for Amazon PPC

Tailored to FBA Sellers

No free version available

Limited to specific marketplaces

Credit card only payment

No supports for FBM or Vendors

Lacks individual keyword control

Complex ASIN automation rules

No setup or cancellation assistance

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Q&A

What is Scale Insights?

Scale Insights is an AI-driven software that specializes in the automation and optimization of Amazon Pay-Per-Click (PPC) campaigns. It's equipped with a proprietary technology known as Scale-matic Tech. The software aids in managing multiple Amazon PPC campaigns while offering users detailed insights to help maximize the return on investment.

Who is Scale Insights designed for?

Scale Insights is designed to cater specifically to Amazon FBA Business Owners, advertising agencies, and aggregators.

What is the special feature of Scale Insights’ Scale-matic Tech?

The Scale Insights’ Scale-matic Tech is a superior AI technology integrated into the software that automates PPC strategies. This allows for the management of mass campaigns through a few clicks, providing similar effects to having a dedicated PPC marketing team operating 24/7 to optimize marketing efforts.

How does Scale Insights optimize Amazon PPC campaigns?

Scale Insights incorporates AI to optimize Amazon PPC campaigns. It helps users to set personal PPC rules, actively engages in real-time bidding, and continually works on optimizing campaigns. It also uncovers hidden profit-enhancing opportunities while providing detailed insights for easy scalability.

What are the benefits of using Scale Insights for my Amazon FBA Business?

Using Scale Insights can uncover hidden opportunities to increase profits and provide detailed insights intuitively to support easy scalability of your Amazon FBA Business. It facilitates mass campaign management, helps set personal PPC rules, engages in real-time bidding, provides dynamic real-time bidding, and keyword optimization. This results in an enhanced profit margin.

How does Scale Insights support real-time bidding?

Scale Insights supports real-time bidding by allowing the users to set their own PPC rules. It also employs dynamic real-time bidding to enhance profitability, continually readjusting bids based on performance to optimize the cost-effectiveness of each advertising dollar spent.

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Can I set personal PPC rules with Scale Insights?

Yes, Scale Insights allows users to set personal PPC rules. These rules in combination with Scale Insights' proprietary AI technology help in optimizing the advertising spend.

Does Scale Insights provide keyword optimization features?

Yes, Scale Insights provides keyword optimization features. It has the capabilities to uncover high-converting keywords and make them work harder for your advantage. This helps in reducing costs and increasing margin.

How does Scale Insights enhance profit margin?

Scale Insights enhances profit margin by facilitating the management of multiple Amazon PPC campaigns and automating PPC strategies. The software uncovers hidden opportunities to increase profits, provides real-time updates of sales, profits, advertising cost, ROI, and margins, and allows users to set rules tailored to their profitable PPC strategies.

Does Scale Insights correlate organic sales, PPC, and promotions?

Yes, Scale Insights provides correlations between organic sales, PPC, and promotions. This feature helps users in making informed decisions based on a comprehensive overview of their campaigns' performance.

What insights does Scale Insights provide in real-time?

Scale Insights provides real-time updates of sales, profits, advertising cost, return on investment and margins. By correlating this data with organic sales, PPC, and promotions it delivers a comprehensive picture of the campaign performance.

In what way does Scale Insights automate PPC campaigns?

Scale Insights automates PPC campaigns by leveraging AI technology in synergy with user-defined PPC rules. It also engages in real-time bidding, ensuring optimization of campaigns round the clock. By managing mass campaigns and allowing dynamic real-time bidding and keyword optimization, it enhances scalability and maximizes profit margin.

Can Scale Insights manage multiple Amazon PPC campaigns?

Yes, Scale Insights can manage multiple Amazon PPC campaigns. It offers users the ability to manage mass campaigns with a few clicks, maximizing the return on investment (ROI) while minimizing manual efforts.

Does Scale Insights offer a free trial?

Yes, Scale Insights does offer a 30-day free trial. This trial does not require a credit card and provides full access to all features of the platform.

How does Scale Insights serve different types of Amazon sellers?

Scale Insights caters to a wide range of Amazon sellers, including FBA sellers, advertising agencies, and aggregators. The platform is flexible and robust enough to meet varied needs, providing fully managed automation with customized rules building on AI and big data.

What is Scale Insights pricing structure?

Scale Insights has a scalable pricing structure starting at $78 per month or $748 per year for 5 Automated ASINs. The pricing increases based on the number of Automated ASINs required. They even offer custom solutions for those needing to scale to over 2000 Automated ASINs.

What do I get with my free trial of Scale Insights?

With your free trial of Scale Insights, you get full access to all the features, including PPC analytics and automation tools. However, you can only automate PPC for 1 product in 1 country for the trial period.

Is my data secure with Scale Insights?

Your data is kept confidential and secure with Scale Insights. The data is stored with a leading database provider and is secured with industry-standard measures. They never share your data with anyone and also commit to deleting your data entirely after account deactivation.

What payment methods does Scale Insights accept?

Scale Insights currently accepts only credit card payments.

How does Automated ASINs work in Scale Insights?

In Scale Insights, an Automated ASIN refers to the automation of your ads associated with one ASIN in a specific country. For instance, if you want to automate 1 ASIN in the USA and the same one in Canada, you will need two automated ASINs. You can always reassign an automated ASIN to another at any time.

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