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December 10, 2025
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Shopify SimGym

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Simulate theme changes with human-like AI shoppers.

Overview

Shopify SimGym is an AI tool designed to simulate buyer behavior in online storefronts. It employs AI shoppers with human-like personas to perform diverse operations in order to test and evaluate changes to a storefront before they go live.

This tool is especially useful for Shopify merchants planning a redesign or launching a campaign and wanting to try new ideas without risking a real-life trial.

SimGym runs quick simulations and provides feedback on how the AI shoppers respond. Additionally, insights such as add-to-cart rates, cart value, and shopper navigation patterns become measurable and can inform data-backed decision making.

SimGym helps forecast the potential impact of storefront changes on customer behavior and conversion rates. SimGym aims to assist merchants by offering effective site optimization techniques and fostering a shopper-friendly storefront design.

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Initial release
December 10, 2025
Initial release of Shopify SimGym.
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