True Fit

Overview

True Fit is an AI platform that helps brands decode size and fit for shoppers. The aim is to boost conversions, reduce product return rates, and encourage customer loyalty.

This tool offers a groundbreaking solution to the challenges faced by consumers when shopping online for clothing, by accurately predicting the right size for each individual.

The tool is trusted by numerous brands and retail companies worldwide. The underlying technology utilizes machine learning to determine the appropriate fit for various types of clothing and footwear for different shoppers, rendering traditional size charts and model measurements inadequate in comparison.

The platform has been designed to be user-friendly, offering a smooth and quick integration process for brands. Simply put, True Fit is a merchant tool that leverages AI to enhance the digital shopping experience, specifically around issues of size and fit, driving shopper confidence and hence revenue.