Size measurement 2023-12-26
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True Fit

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Decode size and fit with AI to get your shoppers what they love.
Generated by ChatGPT

True Fit is an AI platform that helps brands decode size and fit for shoppers. The aim is to boost conversions, reduce product return rates, and encourage customer loyalty.

This tool offers a groundbreaking solution to the challenges faced by consumers when shopping online for clothing, by accurately predicting the right size for each individual.

The tool is trusted by numerous brands and retail companies worldwide. The underlying technology utilizes machine learning to determine the appropriate fit for various types of clothing and footwear for different shoppers, rendering traditional size charts and model measurements inadequate in comparison.

The platform has been designed to be user-friendly, offering a smooth and quick integration process for brands. Simply put, True Fit is a merchant tool that leverages AI to enhance the digital shopping experience, specifically around issues of size and fit, driving shopper confidence and hence revenue.

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True Fit was manually vetted by our editorial team and was first featured on June 27th 2024.
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Pros and Cons

Pros

Fit personalisation
Boosts customer conversions
Reduces product return rates
Encourages customer loyalty
Accurate size predictions
User-friendly platform
Quick integration process
Improves digital shopping experience
Drives shopper confidence
Increases revenue
Effectively replaces size charts
Handles different clothing types
Handles different footwear types
Trustworthy among many brands
Trustworthy among retail companies
80M active users
29K associated brands
21B PDPs served annually
Increases site-wide conversion
Reduces size bracketing returns
Increases site-wide RPS
Fast app integration
Successful use cases featured
Applied across various categories
Increase in shopper confidence
Easy size finder
Enhanced digital fit experience
Connects shoppers to fashion
Integrated in e-commerce stores
Positive user testimonials
Applicable on Shopify
Assists in various industries
High trust level with consumers
Ease of use after weight-loss
Functional for unique body types
Assists in various product lines
Trusted by varying brand sizes
Good for hard-to-find sizes
Successfully implemented by ASICS
Successfully implemented by PacSun
Successfully implemented by Forever New
Boosts profitability
Helps conversion in new categories
Supports plus-sized shopping experience

Cons

No mobile application
Limited size prediction accuracy
Lack of multi-lingual support
Exclusively caters to clothing, footwear
Limited integration options
Can be confusing for users
Requires large data for predictions
No offline functionality
May not cover all brands
No options for physical stores

Q&A

What is True Fit?
How does True Fit work?
Who can use True Fit?
What is the primary function of True Fit?
Does True Fit work for both clothing and footwear?
How does True Fit enhance the digital shopping experience?
What technology does True Fit use to predict the right size?
How does True Fit reduce the return rates?
Is True Fit user-friendly?
What are the steps to integrate True Fit with a brand's website?
Does True Fit work with any clothing or footwear brand?
How does True Fit help increase customer conversion and loyalty?
How much does True Fit cost?
How many users does True Fit have?
Does True Fit have any case studies or success stories?
Can True Fit be used on Shopify?
What kind of support does True Fit offer?
How does True Fit help with size bracketing returns?
What results have brands seen after using True Fit?
What other resources does True Fit offer for its users?

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