Brand Safety Audit

Overview

Brand Safety Audit is a GPT that provides comprehensive risk analyses specifically tailored to the needs of public relations, marketing, and internal communications sectors.

The primary function of this tool is to provide a thorough understanding of potential challenges and negative impacts on a specific brand, with the ultimate goal of refining the respective messaging strategy.

The tool seems to be designed with a broad range of uses in mind, circumventing challenges that arise from global and cultural differences, legal issues, ethical considerations, and economic implications.

It also supports creating audit reports and evaluating campaigns for potential risks. The Brand Safety Audit tool can provide evaluations for content, images, or ideas, also asking point questions to determine if they might be misinterpreted in different countries or by different communities.

It can deliver potential personas that might be offended or dislike the promoted campaign. In the realm of influencer marketing, it can predict the potential harm to the brand when considering a collaboration with a specific creator, influencer, website, or channel.

The tool also provides a guide for self-evaluation of campaigns, and analyses any attached file or image for potential risks. Brand Safety Audit, in sum, is aimed at making the brand communication strategies more effective and risk averse by predicting negative consequences and providing suggestions for improvement.