Quarter-over-quarter Facebook trend.

Facebook remained MWARP's primary social media channel for driving awareness campaigns in Q1 2024. With a total reach of 19,356 and 5,260 engagements, Facebook accounted for around 67% of the overall reach and 80% of the total engagements across all platforms.

Compared to Q4 2023, when the Facebook reach was 15,992 and engagements were 4,892, Q1 2024 saw a 21% increase in reach and a 7.5% increase in engagements on this platform.

[Insert a graph/chart showing the quarter-over-quarter trend in Facebook reach and engagements]


| Quarter | Facebook Reach | Engagements |
|---------|----------------|-------------|
| Q4 2023 | 15,992 | 4,892 |
| Q1 2024 | 19,356 | 5,260 |