Serial founder and consultant with a focus on AI. Tech C-Level for over 15 years, 11 of them based in Singapore, before relocating to Berlin. Currently founder of Reef Digital and building NotShot, an AI product photography platform for ecommerce and DTC brands - NotShot replaces the traditional studio shoot with an upload-and-render workflow, preserving a brand's own model identity rather than relying on a generic AI face. Lean, bootstrapped team, based in Berlin. Focused on building tools that

