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February 18, 2024
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Display Gate Guard

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Secure your brand safety in display marketing.
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Display Gate Guard is an AI-powered tool designed to ensure brand safety and suitability in the realm of display marketing. This tool provides a comprehensive analysis of ad placements, equipping advertisers with insights on where their ads are displayed.

The solution offers a robust audit of placements, enlightening clients on possible fraudulent websites, and aiding in improving brand safety and suitability.

One of the core services includes creating both blacklists and whitelists for clients which can be used for future campaigns, effectively managing reputational risks by ensuring brands advertise within safe environments aligned with their core values.

This tool also assists in mitigating the financial wastage caused by deceptive practices such as Made-For-Advertising (MFA) websites which generate invalid traffic.

The tool scrapes through major metrics in your placement list providing a deeper analysis, and actionable advice to drive your campaign strategies.Utilising AI technology, the tool assesses website performance and relevance based on diverse metrics, a process that supports in curating a list of placements that match client's specific requirements.

Enterprises using display marketing to enhance brand recognition and drive traffic can immensely benefit from Display Gate Guard's offerings.In addition to a complimentary evaluation and rating of your display marketing, Display Gate Guard offers consistent consultations, practical recommendations and detailed reporting for campaign enhancement.

This ultimately results in significant cost savings on display advertisements. As part of its services, the platform largely specialises in display placements on the Google Display Network (GDN) and programmatic advertisement on various DSPs like DV360, TradeDesk or Adform.

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Pricing

Pricing model
Paid
Paid options from
$50
Billing frequency
One-time
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Display Gate Guard was manually vetted by our editorial team and was first featured on February 18th 2024.

Pros and Cons

Pros

Comprehensive ad placement analysis
Robust audit of placements
Insights on fraudulent websites
Blacklist and whitelist creation
Mitigates financial wastage
Advice for campaign strategies
Website performance assessment
Suitability based on diverse metrics
Aligns with client's requirements
Cost savings on advertisements
Specialises in Google Display Network
Specialises in programmatic advertisement
Provides evaluation and rating
Offers consistent consultations
Detailed reporting for enhancement
Specialises in DV360, TradeDesk, Adform
Analysis of MFA websites
Avoids scandalous or unsuitable content
Mitigates reputation risks
Free first look at data
Potential for saving ad budget
Lower bounce rate
Longer time spent per visit
Monitors marketing campaigns
Free consultation offered
Analysis of placements optimization

View 21 more pros

Cons

Limited to GDN and DSPs
No API mentioned
No real-time updates
No support for other ad networks
Limited to display ads
No mobile app available
Not fully automated

View 2 more cons

Q&A

What is Display Gate Guard?
How does Display Gate Guard ensure brand safety and suitability?
How does Display Gate Guard audit ad placements?
What does Display Gate Guard offer to combat fraudulent websites?
How does Display Gate Guard create blacklists and whitelists for clients?
How does Display Gate Guard assist in reducing financial waste caused by MFA websites?
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