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Loamlyv2.1

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See the visitors ChatGPT sends you — they convert 4x

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Overview

Socials:

Loamly is a unique web analytics platform that specializes in identifying and tracking traffic generated by AI chatbots such as ChatGPT, Claude, Perplexity, or Gemini.

It can distinguish between conventional web traffic and AI referrals, a feature that traditional tools like Google Analytics do not possess. Whether it is traffic from Google, ChatGPT or other referrals, all data is centralized for an efficient review.

Additionally, Loamly offers insights into which traffic sources lead to revenue, enabling businesses to understand better and leverage the impact of AI on their online visibility.

Alongside these, through its AI Detection feature, it provides a deeper understanding of AI recommendations, mentions and market sentiments about one's brand.

Loamly also carries a commitment to user privacy, being GDPR compliant, and positions itself as a privacy-first platform. As an open-source platform, it encourages community involvement in the development and improvement of its features.

The platform allows questions about analytics, visits, conversions, and revenue to be asked in a straightforward, plain English format, providing an interactive and user-friendly way to interpret data.

It is a tool suited for businesses interested in monitoring and optimizing their AI-driven website traffic.

Key Features

Ai Visibility Tracking
Website Analytics
Ai Dark Traffic Detection
Prompt Tracking
Competitor Ai Visibility Tracking
Geo

Releases

Loamlyv2.1

Loamlyv2

LoamlyInitial

Get notified when a new version of Loamly is released

Notify me

Loamly v2.1

Feb 20, 2026

Marco Di Cesare

wrote:

Your customers ask ChatGPT, Claude, and Gemini before they ever Google you. But do you know what those AI platforms actually say about your brand?

We run 50 real buyer prompts across four AI platforms and show you exactly where you appear, what gets said, whether it's accurate, and what your competitors look like in comparison.

One report. No subscription. Results in 24 hours.

What you get:

- Visibility scores across ChatGPT, Claude, Gemini & Perplexity
- Accuracy check: are the AI responses about you even true?
- Competitive breakdow: who AI recommends instead of you
- Content gaps: what to publish so AI starts citing you
- Technical audit: schema, crawlability, entity signals

Three tiers: Snapshot ($299), Professional ($990), Enterprise ($2,490).

→ loamly.ai/audit

4 0

Loamly v2

Feb 3, 2026

Marco Di Cesare

wrote:

Loamly 2.0 – February Release
ChatGPT, Claude, Perplexity, Gemini – they're all recommending products and services now. But you have no idea if they mention your brand or send you visitors.

Loamly tells you:
- Which AI bots are crawling your site
See exactly when ChatGPT, Claude, Perplexity, and Gemini fetch your pages. How often, which pages, timestamps.

- What AI says about you
Track the actual prompts where your brand appears. "Best corporate catering Zurich" – are you in that answer? Your competitor? Neither?

- AI traffic hitting your site
Someone lands on your pricing page from a ChatGPT conversation. Loamly catches that – even when they copy-paste the URL instead of clicking (dark AI traffic that shows as "Direct" everywhere else).

- Where you're missing
Keywords your competitors rank for in AI that you don't. Gaps you can actually fix.

New this month:
→ Intelligence page rebuilt – real keyword opportunities, SERP vs AI correlation, competitor gaps
→ All 4 AI platforms in crawls dashboard
→ Tasks board with drag-and-drop Kanban
→ GTM templates for one-click install
→ Conversion tracking that links visitors to signups

2-minute install. 30-day free trial. No credit card.
https://loamly.ai

11 0

Initial release

January 27, 2026

Marco Di Cesare

wrote:

Initial release of Loamly.

Author

Marco Di Cesare

@marco-di-cesare

Building Loamly

www.loamly.ai

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Comments(7)

Benedetta

🙏 2 karma

Feb 10, 2026

@v2.0

Rated it

@Loamly

I was one of the first test user for my company with 50k visitors a month. Loamly opened our eyes showing us that actually almost 10% of our traffic is coming from AI. The last release improved a lot the analytics part and the prompt tracking! In this new ai search world I can’t think about not having a tool like this.

2 Reply Share Edit Delete Report

Veronika Naumchak

🙏 2 karma

Feb 6, 2026

@v2.0

Rated it

@Loamly

Super useful !! Helps to detect, analyse, and increase AI traffic. An absolute goldmine for the modern age for every business

2 Reply Share Edit Delete Report

Veronica Rucco

🙏 3 karma

Feb 4, 2026

@v2.0

Rated it

@Loamly

Using it for tracking AI visibility for 2 categories and optimize website in both. It’s very helpful to get a sort of modern simple website analytics that detects AI traffic (also the traffic not coming with referrers and UTM) and also optimizing for GEO. I recommend to anybody looking for a modern “SEO for AI” and to get recommended by AI search!

3 Reply Share Edit Delete Report

Christophe

🙏 5 karma

Feb 1, 2026

@ initial release

Rated it

@Loamly

Intuitive UI with quick insights backed by actionable suggestions.

5 Reply Share Edit Delete Report

Marco Di Cesare

🛠️ 1 tool 🙏 3 karma

Feb 4, 2026

@v2.0

Rated it

@Loamly

Thank you Cris! Glad you liked the UI

1 Reply Share Edit Delete Report

@ initial release

Super interesting tool! Tracking how ChatGPT visitors convert is a brilliant niche. Congrats on the release, the UI looks very clean

5 Reply Share Edit Delete Report

Marco Di Cesare

🛠️ 1 tool 🙏 3 karma

Feb 4, 2026

@v2.0

Rated it

@Loamly

Thank you very much! let me know for any feedback!

1 Reply Share Edit Delete Report

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Pros and Cons

Pros

Integrates with revenue data

UI with site-usage patterns analysis

Open source platform

Keyword tracking

GDPR compliant

Privacy prioritised

Generative Engine Optimization (GEO) score

Integration with CRM

Distinguishes between various traffic types

Centralizes data from all referrals

Identifies profitable traffic sources

Tracks market sentiments about brand

Community involved development

Plain English analytics

Privacy-first alternative to Google Analytics

View 10 more pros

Cons

No mobile app

Revenue data integration limitations

Limited customizability

Lack of user segmentation

Doesn't support multi-site tracking

No social media monitoring

View 1 more cons

Q&A

How does Loamly identify AI chatbot traffic?

Loamly distinctly identifies AI chatbot traffic in website visits by examining the source of the traffic. Unlike other analytics tools, Loamly has a unique ability to identify and track traffic generated by AI chatbots.

What chatbots can Loamly monitor?

Loamly can monitor any AI chatbot that directs traffic to your website. It has specific reference to recognizing traffic from ChatGPT, Claude, Perplexity, and Gemini.

What is the function of the JavaScript snippet in Loamly?

The JavaScript snippet in Loamly serves as a tracking code to implement on your website. Once installed, this snippet allows Loamly to track website traffic from all sources, including referrers from AI chatbots.

How does Loamly track conversions from AI sources?

Loamly tracks conversions from AI sources by integrating with your revenue data. It determines which visits translate into conversions and compares the profitability of the visits from AI sources with those from traditional ones.

Can I use Loamly to understand visitor intent on my site?

Absolutely, Loamly has a dedicated feature to understand visitor intent on your site. By analyzing site-usage patterns, it determines the visitors’ intent and how it translates into conversion rates.

Is Loamly GDPR compliant and what does this mean for my data?

Yes, Loamly is GDPR compliant indicating that it prioritizes privacy and complies with data protection regulations. This means any data collected via Loamly is handled in line with the stringent protocols required by the General Data Protection Regulation (GDPR).

+ Show 34 more

What is Generative Engine Optimization (GEO) in Loamly?

Generative Engine Optimization (GEO) in Loamly is a concept that helps enhance a brand's visibility not only for traditional search engines but also in the context of interactions with AI chatbot platforms.

Can Loamly improve my brand's visibility with AI chatbot platforms?

Yes, Loamly can enhance your brand's visibility with AI chatbot platforms. It monitors what various AI platforms say about your brand and assesses your visibility within the AI landscape, thus improving the interactions with AI chatbot platforms.

Does Loamly analyze traditional traffic alongside AI-generated traffic?

Yes, Loamly employs a comprehensive approach towards website performance, analyzing traditional traffic alongside AI-generated traffic. By blending both these analytics, it offers a complete view of your website's performance.

How does Loamly integrate with my revenue data?

Loamly integrates with your revenue data by tracking conversions and linking them with the website's traffic data. It helps establish whether visits from AI sources are more profitable when compared with traditional ones.

What is the purpose of the AI visibility score?

The AI visibility score is an analytic metric provided by Loamly that monitors what various AI platforms say about a brand, thereby assessing the brand's visibility within the AI landscape.

Can Loamly identify specific AI platforms referring traffic?

Absolutely, Loamly can identify specific AI platforms referring traffic to your website. Its precise tracking and analytics capabilities enable it to distinguish between traffic sources accurately.

How does interaction with AI chatbot platforms affect my website's visibility?

Interactions with AI chatbot platforms can significantly affect your website's visibility. With tools like Loamly, these interactions are tracked and optimized, thereby improving the overall visibility and reach of your website in the AI landscape.

What benefits does Loamly offer for AI landscape visibility?

Loamly offers many benefits for AI landscape visibility. It allows monitoring of what is being said about your brand on various AI platforms and helps improve the brand's overall visibility by optimizing your website for interactions with AI chatbot platforms.

Is Loamly open source?

Yes, Loamly is open source. This means its codebase is freely accessible and can be modified or distributed by anyone, which often helps maintain transparency and trust between the tool and its users.

How does Loamly protect my data?

Loamly prioritizes data protection. Being a GDPR compliant tool ensures that it operates under strict data protection regulations, safeguarding the user's data throughout the collection, processing and storage procedure.

How can Loamly help to improve my website's performance?

Loamly helps improve your website's performance by tracking the visit sources and analyzing the conversion rates. It provides a comprehensive view of your website's performance by blending traditional analytics with AI-generated traffic analytics.

What metrics can I monitor with Loamly?

With Loamly, you can monitor several metrics including the website's AI traffic, regular traffic, conversion insights, visitor intent, revenue attribution, and your brand's visibility score in the AI landscape.

Does Loamly distinguish between different visitor intents?

Yes, Loamly distinguishes between different visitor intents. By analyzing site-usage patterns, Loamly can infer the intent of the visitors and how it translates into conversion rates.

How can Loamly's SEO optimization benefit my site?

Loamly's SEO optimization can be highly beneficial for your site. It not only focuses on traditional SEO optimization but also incorporates Generative Engine Optimization (GEO) to boost visibility in the context of interactions with AI chatbot platforms.

What is Loamly?

Loamly is an AI-enabled website traffic analytics tool that offers a distinct ability to detect and track visits to websites that originate from AI chatbots like ChatGPT, Claude, Perplexity, or Gemini. It provides tools to analyze visitors' intent, track conversions, and offer a Generative Engine Optimization (GEO) score to enhance the visibility of your brand within interactions based on AI chatbot platforms.

How does Loamly track website traffic from AI chatbots?

Loamly tracks website traffic from AI chatbots by implementing a simple JavaScript snippet. This allows the tool to capture and analyze all website traffic sources, including those initiated by AI chatbots.

Can Loamly identify other traffic sources apart from AI chatbots?

Yes, Loamly can identify other traffic sources apart from AI chatbots. It centralizes data from all traffic sources, including Google, direct traffic, and referrals, which provides a comprehensive view of website traffic.

What is the GEO score offered by Loamly?

The GEO score offered by Loamly is a unique metric that measures your brand's visibility not only in traditional search engines but also within the context of interactions with AI chatbot platforms.

How does Loamly integrate with revenue data to track conversions?

Loamly integrates with revenue data by directly connecting to your payment processing platform, like Stripe, allowing it to measure which web traffic sources lead to revenue. This provides an understanding of which traffic sources are converting into profitable visitors.

How does Loamly determine a visitor's intent based on site usage patterns?

Loamly leverages advanced AI algorithms to understand the intent of visitors based on their website interaction patterns. It classifies visitor intent into categories like Purchase Intent, Research Intent, and Comparison Intent, allowing you to gauge how visits translate into conversion rates.

What does being GDPR compliant mean for Loamly?

Being GDPR compliant means that Loamly adheres to data protection and privacy regulations set by the General Data Protection Regulation. It indicates Loamly's commitment to respecting user privacy and safeguarding personal data.

How does Loamly ensure user privacy?

Loamly ensures user privacy by adopting a privacy-first approach. It abides by GDPR regulations and operates with high transparency when it comes to data processing. As an open-source platform, it also enables users to review its privacy practices.

How does Loamly monitor what AI platforms say about my brand?

Loamly monitors what AI platforms say about your brand by detecting and tracking brand mentions, sentiments, and recommendations from various AI platforms. It provides insights on factors such as recommendation rates, weekly mentions, positive sentiments, and more.

Can Loamly assess my visibility within the AI landscape?

Yes, Loamly can assess your visibility within the AI landscape. It offers an AI visibility score and regularly tracks your recommendation rates and mentions across different AI platforms.

How can Loamly boost my brand's visibility among AI chatbot platforms?

Loamly can boost your brand's visibility among AI chatbot platforms by tracking your visibility score, offering recommendations based on performance, and leveraging its unique Generative Engine Optimization (GEO) score. This helps businesses optimize their brand interactions with AI chatbot platforms.

How does Loamly's AI traffic analytics differ from Google Analytics?

Loamly's AI traffic analytics are more specific and comprehensive compared to Google Analytics. Unlike Google Analytics, Loamly is designed to detect and track website visits that originate from AI chatbots in addition to traditional traffic sources, making it a more specialized solution.

How is Loamly's AI detection feature helpful for my brand?

Loamly's AI detection feature provides deeper insight into how AI platforms are mentioning, recommending, and driving traffic to your brand. This can be extremely useful for tracking brand sentiments, assessing the impact of AI on your website traffic, and optimizing your visibility within the AI landscape.

Is Loamly's platform open-source and does it encourage community involvement?

Yes, Loamly's platform is not only open-source which promotes transparency, but it also encourages community involvement in developing and improving its features. This community-driven approach allows for continuous, collaborative innovation and product enhancements.

Can I ask questions about analytics in a straightforward manner on Loamly?

Yes, Loamly offers a unique feature called 'Ask Loamly' that allows users to query about their analytics in a straightforward, plain English format. This feature makes data interpretation highly interactive and user-friendly.

How does Loamly aid in optimizing my AI-driven website traffic?

Loamly aids in optimizing AI-driven website traffic by providing specific insights into AI chatbot traffic, understanding visitor intent, tracking conversions, and providing a GEO score. These features help businesses adjust their strategies based on data driven insights.

Can Loamly differentiate between conventional web traffic and AI referrals?

Yes, Loamly can distinguish between conventional web traffic and AI referrals. It employs unique AI algorithms to differentiate the sources of traffic, providing a more detailed and nuanced view of overall website traffic.

How does Loamly offer insights into which traffic sources lead to revenue?

Loamly offers insights into which traffic sources lead to revenue by integrating with your payment processing platform. It measures the conversion rates of different traffic sources, which enables you to compare and understand the profitability of each source.

What does the term 'privacy-first' platform mean in the context of Loamly?

The term 'privacy-first' platform in the context of Loamly signifies its commitment to prioritizing user privacy. Being a privacy-first platform, Loamly abides by data protection regulations like GDPR and maintains high standards of transparency in its data processing activities to guarantee user privacy.

How can I use Loamly to monitor and interpret my AI recommendations, brand mentions and market sentiments?

You can use Loamly to monitor and interpret your AI recommendations, brand mentions and market sentiments by leveraging its AI detection feature. This tool tracks what various AI platforms say about your brand, giving you insights into mentions, recommendation rates, overall sentiments, and the visibility of your brand within the AI realm.

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