Overview

Proxima is a predictive data intelligence platform designed specifically for consumer brands. Its primary goal is to assist brands in predicting customer behavior to improve their marketing effectiveness, thus scaling profitability.

Proxima offers a feature called AI Audiences, which provides custom audiences for paid social media platforms. This feature maximizes ad performance through audiences that are built from extensive commerce insights.

This helps brands to generate high-intent audiences that fit their marketing strategies and deploy them onto their chosen advertising platform. With the insight provided by Proxima, brands have the ability to target potential consumers with a high average order value (AOV).

Proxima also provides an Intelligence Beta feature offering analytics and tactical benchmarks. This feature combines analytical insights with generative AI for better decision-making to drive business growth.

It allows companies to understand their most valuable consumer cohorts, product offers, and problematic areas. Proximas algorithms continuously learn to improve cost per acquisition (CPA) and return on ad spend (ROAS) results.

Proxima is appreciated by many successful brands for its unique data intelligence capabilities.

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Initial release

April 6, 2022

Initial release of Proxima.

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Pros and Cons

Pros

Custom audience creation

Commerce insights generation

High-intent audience generation

Targets high AOV consumers

Analytics feature provided

Tactical benchmarks available

Improves CPA and ROAS

Algorithms continuously learn

First-party data pool

Improves customer LTV

Scale ad spend efficiently

Maximize marketing performance

70M+ U.S. eCom shoppers data

Network transaction volume of $17B+

Combines enterprise-grade analytics

Dynamic industry benchmarks

Customer scoring feature

Performant and scalable campaigns

Secure and encrypted customer data

View 14 more pros

Cons

Specific to consumer brands

No multi-lingual support

Requires high-quality data input

Dependent on successful social campaigns

No evident data visualization tools

Lack of integration options

Inadequate customer support information

Limited training resources

No mobile application

No freemium version available

View 5 more cons

Q&A

What is Proxima?

Proxima is a predictive data intelligence platform created mainly for consumer brands. Its overarching aim is to help brands predict customer behaviour to augment their marketing efficacy, subsequently leading to increased profitability.

How does Proxima assist brands in predicting customer behavior?

Proxima makes use of AI and algorithms, which continually adapt and learn to predict customer behaviour. This allows brands to effectively improve their marketing strategies, drive business growth, and comprehend their most valuable consumer cohorts, popular product offers, and areas needing improvement.

What is the AI Audiences feature in Proxima?

Proxima's AI Audiences is a distinct feature that creates custom audiences for paid social media platforms. This is achieved by deriving audiences from a considerable number of commerce insights.

How does AI Audiences feature maximize ad performance?

The AI Audiences feature uses an extensive range of commerce insights to build audiences that stimulate maximum ad performance. This allows brands to create high-intent audiences that align well with their marketing strategies.

What kind of audiences does Proxima help generate for brands?

Proxima helps brands formulate high-intent audiences that are tailored to their marketing strategies. These audiences are constructed from a broad spectrum of commerce insights, thereby enabling brands to reach potential consumers possessing a high average order value (AOV).

Which advertising platforms can Proxima deploy audiences to?

Proxima is able to disperse these carefully constructed audiences onto the brands' chosen advertising platform, effectively escalating brand exposure to likely customers.

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How does Proxima help brands target consumers with a high average order value?

Proxima assists brands in targeting consumers with a high average order value (AOV) by using their sophisticated AI algorithms to analyze commerce insights, create high-intent audiences, and deploy these audiences to the chosen advertising platform of the brand.

What insights does the Intelligence Beta feature of Proxima provide?

The Intelligence Beta feature of Proxima offers analytical insights and tactical benchmarks. These insights include identification of the most valuable consumer cohorts, understanding of the most successful product offers, and identification of problematic areas, which companies can then leverage for better decision-making, thereby positively impacting business growth.

How does Proxima improve cost per acquisition and return on ad spend?

Through its proprietary algorithms that are designed for continuous learning, Proxima aims to enhance the cost per acquisition (CPA) and return on ad spend (ROAS) results. It does this by creating high-intent audiences and deploying them to selected advertising platforms, helping to target potential high AOV consumers and consequently improving the overall effectiveness of marketing campaigns.

Which brands have found success with Proxima?

Proxima finds favour with many successful brands for its unique data intelligence capabilities, although the specific brands aren't explicitly mentioned on their website.

What kind of data intelligence capabilities does Proxima offer?

Proxima delivers unique data intelligence capabilities by offering a feature called AI Audiences that improves ad performance, provides valuable commerce insights, and generates high-intent audiences. It also integrates analytical insights with generative AI through an Intelligence Beta feature, allowing brands to improve decision-making and drive business growth.

Does Proxima offer a demo version?

Yes, Proxima does offer a demo. Brands interested in understanding Proxima's capabilities can book a demo by navigating on their website.

How does Proxima's analytical insights assist in decision-making?

Proxima's analytical insights help in shaping better business decisions which in turn fuels growth. The Intelligence Beta feature provides brands with insights into their most valuable consumer cohorts, understanding their popular product offers, and identifying areas that need attention. These insights combined with AI allow brands to formulate effective strategies for business growth.

What are the problematic areas that Proxima helps companies understand?

Proxima aids companies in understanding problematic areas by using the Intelligence Beta feature that combines analytical insights with generative AI. The insights help brands identify issues and subsequently come up with solutions to tackle them, leading to improved decision-making and business growth.

What algorithms does Proxima use for continuous learning?

Proxima uses algorithms that are designed for continuous learning. These algorithms regularly adapt and improve to optimize the cost per acquisition (CPA) and the return on ad spend (ROAS) results.

How does Proxima assist in maximizing marketing performance?

Proxima assists in maximizing marketing performance by making use of predictive data intelligence. Utilizing their AI Audiences feature and Intelligence Beta feature, Proxima provides valuable consumer insights, creates custom audiences for ad performance, and offers insightful analytics that help brands improve their marketing strategies and make better business decisions.

How can I contact the Proxima team for queries?

For any queries, you can contact the Proxima team by accessing various resources provided on their website. They have a dedicated 'Help Center' where brands can find advice, articles, and answers. Additionally, brands can book a demo to have a personal interaction and get their questions answered.

What kind of tactical benchmarks does Proxima provide?

Proxima provides tactical benchmarks through its Intelligence Beta feature. These benchmarks, combined with enterprise-grade analytics, help brands make better decisions, encourage growth, maximize customer lifetime value, and identify key offers that drive repeat purchases.

What is Proxima's strategy for consumer behavior prediction?

Proxima's strategy for consumer behavior prediction revolves around the use of AI and machine learning algorithms. It continuously learns and improves to predict consumer behaviour. This predictive intelligence, combined with extensive commerce insights and high-intent audience creation, enhances a brand’s marketing effectiveness.

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