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October 15, 2024

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Branded Research

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AI-powered quality insights for 360 consumer views

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Overview Discussion

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Branded Research, now part of Dynata, is an AI-driven tool designed for qualitative and quantitative research. It utilizes advanced artificial intelligence to ensure the quality of insights by verifying participant responses and effectively removing poor actors.

This tool aims to provide a comprehensive perspective of consumers by capturing attitudes, emotions, and other important factors. Additionally, Branded Research has an efficient system of identifying and recruiting suitable participants for studies from a wide range of consumer segments and industries.

The tool's API access allows real-time connection to the target audience. With the goal to enable businesses to make profit-driven decisions, Branded Research uses AI-vetted insights and provides extensive measures to prevent fraud.

The tool is capable of assisting a variety of sectors such as Tech & Telecom, Academic, Consumer goods, Financial, Retail & Restaurants, Healthcare, and Research agencies.

It can be particularly useful for product development and concept testing to understand consumers' needs, motivations, and purchase drive towards new products and services.

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February 12, 2022

Initial release of Branded Research.

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Pros and Cons

Pros

Real-time API access

Effective participant screening

Quality assurance in insights

Advanced fraud prevention

Serves multiple sectors

Aide in product development

Concept testing feature

360-degree consumer view

Captures emotions and attitudes

Large diversity in participants

Able to remove poor-quality actors

Studied consumers' motivations

Understands purchase drive

Access to a custom audience

Captures customer values and aspirations

Supports webcam studies

Granular targeting capabilities

Insights assist profit-driven decisions

Provides confident decision-making ability

Assists in innovative product markets

Dynamic qualitative research

Automated API access

Quality proprietary data

Intelligent and unique audience sampling

Supports both qualitative and quantitative research

Efficient participant recruitment

In-depth participant profiling

Supports third-party research tools

Strategic recruiting approach

Offers custom research solutions

Shares research rewards

Helps understand consumers' needs

Effective data integrity

Flexible project management

Capable of assisting in academic research

Profiling analyzes and classifies

View 31 more pros

Cons

Restricted sector usability

Limited to Dynata ecosystem

Relies heavily on participant honesty

Potential sampling bias

Limited granular targeting

No reported multi-language support

Reliability on proprietary data

Dependence on adequate participant recruitment

Possible issues with data quality

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Q&A

How does Branded Research utilize AI for qualitative and quantitative research?

Branded Research employs advanced AI to facilitate both qualitative and quantitative research. The AI technology enables the tool to capture comprehensive insights about consumers, including aspects such as attitudes and emotions. In the context of qualitative research, the AI-driven tool expertly identifies and filters responses, ensuring the removal of poor actors for reliable and meaningful results. For quantitative research, the AI assists in robustly screening large participant datasets, guaranteeing the quality and significance of insights derived.

How does Branded Research ensure the quality of insights?

Branded Research ensures the quality of insights through the use of its AI technology. This AI verifies participant responses to filter poor actors and ensures only the most authentic and relevant data are included. It maintains data quality by screening and categorizing a diverse range of respondents based on their demographics, opinions, and attitudes. It also utilizes fraud prevention measures to further ensure the accuracy of the collected data.

What sectors can Branded Research assist?

Branded Research can assist a variety of sectors including Tech & Telecom, Academic, Consumer goods, Financial, Retail & Restaurants, Healthcare, and Research agencies.

What is the role of the API access in Branded Research?

The API access in Branded Research serves a pivotal role in real-time connectivity. It provides a programmatic solution, allowing businesses to connect directly with their target audience instantaneously. Moreover, this API access captures valuable factors such as emotions, motivations, values, and aspirations, delivering comprehensive insights to the users.

How does Branded Research prevent fraud?

Fraud prevention in Branded Research is achieved via AI-vetted insights and a series of extensive measures. The AI technology verifies participant responses and identifies inauthentic ones, ensuring their removal. This action restricts fraudulent entries from influencing the insights obtained thereby enhancing the accuracy and authenticity of the derived results.

How are participants recruited for studies in Branded Research?

Branded Research employs an advanced system to identify and recruit suitable participants for studies. They are sourced from 100+ diverse consumer segments and industries. The recruitment process involves advanced algorithms that efficiently send the most qualified research participants into studies.

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How does Branded Research help with product development and concept testing?

Branded Research is a valuable tool for product development and concept testing. Using dynamic qualitative research, it provides understanding of consumers' needs, motivations, and purchase drivers for new products and services. This can guide businesses in the development of new, disruptive products that resonate with their target consumer base.

What is the accuracy of Branded Research in removing poor actors?

The accuracy of Branded Research in removing poor actors is over 95%. This is made possible by the use of artificial intelligence to verify participant responses.

Can Branded Research provide real-time connection to the target audience?

Yes, Branded Research can provide real-time connection to the target audience. This is made possible through the tool's API access, which facilitates instant connectivity.

How do I use my own research programming tools with Branded Research?

To use your own research programming tools with Branded Research, you primarily have to reach out to them and discuss your specific needs for custom research solutions. By creating your research using your preferred tools, you can use the API access to interface with Branded Research's audience sampling, AI quality verification, and other features.

How does automated API access work in Branded Research?

Automated API access in Branded Research involves a programmatic solution that connects businesses to their target audience in real time. The API captures crucial elements including emotions, motivations, values, and aspirations, which are integral to obtaining comprehensive insights.

What are the different consumer segments and industries from which Branded Research recruits participants?

Branded Research recruits participants from over 100 different consumer segments and industries. These include millennial homeowners, tech-savvy baby boomers, LGBT parents, new vehicle buyers, Hispanic Gen Z, expecting mothers, and luxury travelers, among others.

What is the advantage of the AI-vetted insights provided by Branded Research?

The advantage of AI-vetted insights provided by Branded Research is their high credibility and utility in decision making. By using AI to verify and filter participant responses, Branded Research ensures the insights are authentic, relevant, and accurate. These insights enable businesses to understand their consumers thoroughly, informing profit-driven decisions.

Can Branded Research help in making profit-driven decisions?

Yes, Branded Research can assist in making profit-driven decisions. The AI-vetted insights generated provide a thorough understanding of consumer behavior, thus informing businesses on strategy and decision-making geared towards profit maximization.

How can Branded Research assist in understanding consumers' needs, motivations, and purchase drive?

Branded Research can assist in understanding consumers' needs, motivations, and purchase drive by offering AI-powered insights. The tool captures attitudes, emotions, and other crucial factors, providing a 360-degree view of the consumer. This comprehensive perspective helps businesses understand what drives consumers to purchase new products and services, guiding product development and marketing strategies.

What measures does Branded Research take to provide high data quality?

Branded Research provides high data quality through a number of measures. The advanced AI technology employed verifies participant responses and removes poor actors, ensuring only relevant and authentic data is included. Additionally, the use of fraud prevention measures further enhances the overall quality of the collected data.

Can Branded Research be useful for Research Agencies?

Yes, Branded Research can be highly useful for Research Agencies. It can assist in qualitative and quantitative research, consumer behavior analysis, participant screening, target audience connectivity in real-time, and more.

How does Branded Research's advanced algorithm work in participant screening?

In participant screening, Branded Research uses advanced algorithms to quickly and efficiently funnel the most qualified research participants into studies. The participant profiling process involves a comprehensive analysis and classification system that enables highly refined targeting capabilities.

How does Branded Research capture attitudes, emotions, and other consumer factors?

Branded Research captures attitudes, emotions, and other significant consumer factors through its AI technology. This AI-powered ability enables the tool to gauge and report on consumer sentiment, motivations, values, and aspirations, providing a comprehensive and nuanced understanding of consumer behavior.

How can Branded Research contribute to the tech and Telecom sector?

Branded Research can make significant contributions to the Tech and Telecom sector. It can offer valuable insights into consumer behavior, technology adoption, consumer attitudes towards new tech, and more. These can guide businesses in product development, marketing strategies, and decision-making to maximize profits and market share.

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