15,290
Market research
2023-12-08
Osum reveals the secrets to what drives success for e-commerce, apps, retail and more.
Overview
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Osum is an AI market research tool aimed at fueling growth for e-commerce, applications, retail businesses, and more. It provides detailed insights for market research, product research, SWOT analysis, and buyer personas at the click of a button.
It offers features such as the 'Sales Prospect Profiler', which creates actionable profiles for sales prospects by combining demographic data with behavioral and psychographic insights.
Another useful feature is the SWOT Analysis which aids strategic planning by evaluating a business's internal Strengths, Weaknesses and external Opportunities and Threats.
Osum's Business Reports function facilitates in-depth research into all aspects of a business's product from design to utility, analyzing consumer reactions.
With its 'Market Opportunities' feature, Osum helps businesses explore untapped market segments and potential areas for expansion. The 'Buyer Personas' methodology uncovers the demographics, personality types, and professional interests of a business's target audience.
In summary, Osum is designed to aid companies to better align their strategies with customer needs and market insights for increased efficiency and profitability.
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Comments(14)
John Maki
Apr 27, 2024
This platform has been a game-changer for my consulting business. The depth of analysis and breadth of data available are truly impressive. Whether I'm conducting market research for a client or analyzing industry trends for my own business, this platform has everything I need to make informed decisions. Plus, the regular updates ensure that I always have access to the latest insights. I couldn't be happier with my experience!
Adam Evans
🙏 1 karma
Apr 26, 2024
I've tried several market research tools in the past, but none have come close to the level of sophistication and accuracy offered by this platform. The AI-powered insights are incredibly insightful and have helped me uncover hidden opportunities for growth in my business. I appreciate how user-friendly the platform is, making it accessible to professionals of all skill levels. Highly recommended!
Dylan
🙏 4 karma
Mar 17, 2024
Price guide on TIAAIFT is $49.99 but the bottom tier is $89.99 (even at 33% 12-month prepaid) so that's not a great start.
Then you have the pricing model, 7-day free trial after providing your card information, when you could easy give a credit to test the service without having to paywall people for it hoping we forget to unsubscribe.
These are all issues users time and time again point out as a poor way to do business, yet it never changed.
Osum
🛠️ 1 AI
🙏 264 karma
Mar 19, 2024
Dear Dylan, I'm shocked at how incredibly inaccurate your review is: Firstly when you go to https://osum.com/pricing you can toggle the plan level down by one tier on Pro, and you'll see $49.99 per year when paid annually.
Second, we've just completed major upgrades to the breadth and depth of reports, including significant upgrades to the depth of content available to Pro-tier and Expert-tier users AND made sample previews available directly in the rows on the table below the plan option boxes: https://osum.com/pricing you can hover your mouse over each to see an example of what you get in that feature.
Third, we make the process crystal clear when users sign up, on exactly how the trial works with complete transparency.
It is completely infeasible for us to offer free full custom report samples to anyone who signs up without a clear commitment in good faith to potentially be a long-term customer of Osum. Why? Because systems behind Osum that enable us to deliver you these reports with a high level of depth and accuracy are expensive to operate. Simply put.
Now, I find it very concerning that your review does not even cover the quality of the reports that Osum offers. You only comment on the surface level on the site. So, are you even a customer? Did you even sign up to actually try? Let's look at your history of comments on other products.
You made one 5 star review with a comment on another product when you first joined, allow me to highlight a particular phrase because this is key to my next point: "developer listens and actions requests that are helpful, and reasonable, and that is something you won't get with the larger developers for months"
Now I look in our intercom (btw, we provide live chat and let's look at the latest ticket:
"You’ll get replies here and in your email:
✉️ {redacted}
Our usual reply time
🕒 under 10 minutes"
Curious is it not? Now let's search "Dylan" - NOTHING. You did not contact us at any point. I don't consider your review to be serious or posted in good faith in any way.
All you've done since your first 5 star review is bomb other products with 1 star and post complete nonsense on other pages.
On another product for "finding song meanings" you said "Go to Fiverr or Freelancer and get a brand designer, sneaker designer to go over this with you, this is not an AI tool, this is a design request." - HUH?! that's not a design tool.
On another product for video personalization you said "Bard (Gemini) - Owned by Google does this already" - HUH?! no it doesn't.
Are YOU an AI? What are you even doing other than posting one biased review of something you're probably invested in and putting others on blast with nonsense?
Now the only point you've made that could in some reality make a modicum of sense is around that quoted $49.99 figure. Here's where we are with that. I did in fact attempt to update our profile for Osum on TAAFT to change, a couple of weeks ago, the quote "Free from $49.99/mo" to "Try for 7 days from $74.99/mo" however it doesn't seem to have been reflected on the listing. I'll check in with the TAAFT team on this.
JJ W
Apr 5, 2024
I looked everywhere and all I can find is $1079 per year. Then I scrolled to a different section and found $599 per year. Where do we toggle down from Pro tier for $49.99 per year like you described? I can’t figure out what you’re talking about. Pretty bad even the company critiquing a review in their review gets it wrong.. I’m so confused. What do we get for $49.99 per year compared to the $599 per year on pro?
Osum
🛠️ 1 AI
🙏 264 karma
Apr 9, 2024
That was a typo which I couldn't edit/correct - I meant to add $49.99 per month (which is $599 per year) - thanks for mentioning!
jyoti yadav
🙏 1 karma
Mar 14, 2024
I use Osum to uncover potential market opportunities in new territories and the reports it generated have been very productive for me. I am logistic business and with changing geopolitical and local situation, Osum tool always keeps me up to date. Osum is really Awesome....
Ajay Kumar
🙏 2 karma
Mar 14, 2024
Awesome! Great research service
Praveen
🙏 2 karma
Mar 14, 2024
The market research provided by Osum is of top notch. I was blown away by the kind of reports related to competitor analysis, SWOT analysis. PDF export functionality is something I requested them and happy that they will introduce this feature in next release. So far so good.
Best Boy
🙏 3 karma
Jan 26, 2024
that thing isnt doing anything
Osum
🛠️ 1 AI
🙏 264 karma
Mar 1, 2024
Hi thanks for pointing this out, we've checked and can confirm that the thing is in fact doing the thing 🫡
Andreas Strebinger
🙏 2 karma
Dec 19, 2023
It's not free to try. Giving my email credit card name and all before I can even take a look at it is not free in my definition. Also seems to be vastly overselling their capabilities in the vid. No explanation how it works ust empty promisese
JJ W
Apr 5, 2024
But it says “ You can dive into what Osum has to offer without reaching for your card.” in the faq
Osum
🛠️ 1 AI
🙏 264 karma
Mar 1, 2024
Hi thanks for your feedback! We've just completed major upgrades to the breadth and depth of reports plus made sample previews available directly in the rows on the table here: https://osum.com/pricing you can hover your mouse over each to see an example of what you get in that feature.
Feature requests
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Osum was manually vetted by our editorial team and was first featured on December 8th 2023.
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Pros and Cons
Pros
Sales Prospect Profiler feature
Provides SWOT analysis
Detailed business reports
Explores market opportunities
Unveils buyer personas
Designed for diverse industries
Detailed product insights
Efficient market research
Supports strategic planning
Identifies potential expansion areas
Aligns strategies with customer needs
Profiling combines demographic and psychographic data
Quick research time
Facilitates customer-centric strategies
Identifies unique selling propositions
Supports persona-driven demand generation
Aids in informed strategic planning
Analyzes consumer reactions
Identification of customer needs
Increases operational efficiency
Aims for higher profitability
Targets audience demographics and interests
Unlocks business strategy insights
Improves lead and revenue goals
Helps understand customer fears and challenges
Helps create improved value propositions
Improves open rates for campaigns
Increases clickthrough rates
Helps identify emerging market trends
Saves time on research and analysis
Increase in marketing-generated revenue
Improves long-term profitability
Reduces customer churn
Achieves higher annual profit-growth
Useful for investors, entrepreneurs, business owners, marketers
Improves market knowledge
Helps capitalize on new opportunities
Addresses customer needs
Affects sales and profits positively
Helps stay ahead in evolving market
Adapts to emerging companies and products
Helps identify upcoming trends
Increased leads and faster lead conversion
Cons
Lack of API
Requires business URL input
No offline mode
Industry specificity not clear
Missing customizable features
No multilingual support
Limited to sales prospect profiles
No real-time customer support
No mobile app available
Single user interface only
Q&A
What is Osum best used for?
Osum is best used for detailed insights in market research, product research, SWOT analysis, and crafting buyer personas. It is aimed at fueling the growth of e-commerce, applications, and retail businesses by offering features such as the 'Sales Prospect Profiler' for creating actionable sales prospect profiles, SWOT Analysis for strategic planning, and 'Market Opportunities' for exploring potential areas for expansion.
What industries can Osum cater to?
Osum can cater to a diverse range of industries including e-commerce, mobile apps, and retail businesses. Its extensive features and data analysis capability make it a versatile tool for any business looking to gain market insights, understand customer personas, and plan strategically.
What does Osum's Sales Prospect Profiler feature do?
Osum's Sales Prospect Profiler feature combines demographic data with behavioral and psychographic insights to create actionable profiles for sales prospects. This detailed profiling can help businesses enrich demand generators and better tailor marketing efforts to the target audience.
How does Osum assist in strategic planning using SWOT Analysis?
Osum assists in strategic planning using the SWOT Analysis feature. This tool evaluates a business's internal Strengths, Weaknesses, and external Opportunities and Threats, serving as a major catalyst for informed strategic planning.
How does Osum's Business Reports function work?
Osum's Business Reports function dives deep into analyzing every aspect of a business's product from design to utility. It synthesizes consumer reactions and provides in-depth research that helps create effective actionable strategies.
What insights can Osum's 'Market Opportunities' feature provide?
'Market Opportunities', a key feature in Osum, helps businesses explore untapped market segments and potential areas for expansion. This feature enables businesses to identify unique selling propositions and align with customer needs, driving increased revenue.
How does Osum's 'Buyer Personas' feature help in understanding target audiences?
Osum's 'Buyer Personas' feature helps in understanding target audiences by uncovering their demographics, personality types, and professional interests. This granular-level data helps businesses tailor their approach to better meet their audience's needs and preferences.
How can Osum aid in increasing business efficiency and profitability?
Osum aids in increasing business efficiency and profitability by providing insights that help businesses better align their strategies with their customers' needs. Through comprehensive market research, product research, SWOT analysis and understanding buyer personas, businesses can make informed decisions, identify new opportunities, and ultimately enhance profitability.
Can Osum help me identify the demographics and professional interests of my target audience?
Yes, Osum can help identify the demographics and professional interests of your target audience. This is achieved through its 'Buyer Personas' feature which uncovers demographic information, personality types, and professional interests, providing a holistic view of a business's target audience.
How does Osum aid companies in better aligning their strategies with customer needs?
Osum aids companies in better aligning their strategies with customer needs by providing comprehensive insights into market trends, consumer behavior, and product performance. It helps identify strengths, weaknesses, opportunities, and threats, allowing businesses to refine their strategies for better customer engagement and increased profitability.
Can I use Osum to conduct SWOT analysis for any business?
Yes, Osum can be used to conduct a SWOT analysis for any business. Its SWOT Analysis feature evaluates a business's internal Strengths, Weaknesses, and external Opportunities and Threats, providing valuable insights that aid in strategic planning.
What specific insights can Osum offer for e-commerce businesses?
For e-commerce businesses, Osum offers detailed insights into market research, product research, consumer behavior, and SWOT analysis. These insights can help e-commerce businesses understand their market position, refine their product offerings, align their strategies with customer needs, and uncover new opportunities for growth.
What sort of actionable profiles does the Sales Prospect Profiler create?
The 'Sales Prospect Profiler' in Osum creates actionable profiles for sales prospects by combining demographic data with behavioral and psychographic insights. These comprehensive profiles aid businesses in persona-driven demand generation, ultimately leading to improved sales and conversions.
How does Osum analyze consumer reactions to a business's product design and utility?
Osum analyzes consumer reactions to a business's product design and utility through its 'Business Reports' function. It provides a detailed assessment of all aspects of a product, helping businesses understand their customers better and adjust their strategies accordingly.
How fast can Osum present a detailed market research?
Osum is designed to present a detailed market research instantly at the push of a button. It significantly reduces the research time from weeks to seconds, enabling businesses to swiftly make informed decisions and focus more on strategy and execution.
Can the insights provided by Osum help in potential market expansion?
Yes, the insights provided by Osum can help in potential market expansion. Its 'Market Opportunities' feature explores untapped market segments and potential areas for expansion, providing businesses with the necessary information to identify and capitalize on new growth opportunities.
Is Osum applicable for retail businesses?
Yes, Osum is applicable for retail businesses. It provides insights into market research, product research, SWOT analysis, and buyer personas that can be extremely valuable for retail businesses looking to understand their customers and market better.
How does Osum help with product research?
Osum aids in product research through its 'Business Reports' function. This feature provides in-depth research into every aspect of a business's product, from design to utility, analyzing consumer reactions to help businesses craft effective strategies.
What competitive edge can Osum provide for application businesses?
Osum can provide a competitive edge for application businesses through its detailed insights into market research, product research, SWOT analysis, and buyer personas. These insights can help businesses align their strategies with customer needs, uncover new market opportunities, and ultimately drive growth.
Can Osum uncover untapped market segments?
Yes, Osum can uncover untapped market segments through its 'Market Opportunities' feature. This aspect explores potential areas for expansion or diversification, assisting businesses in identifying new growth opportunities and crafting aligned strategies.
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