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&facts

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January 19, 2024

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&facts

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Analyze market signals for real-time consumer insights.

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Overview

&facts is a market insights platform primarily constructed for consumer brands. It conducts deep analysis on a variety of market and product signals, providing real-time updates about shifting consumer demands.

Used as a tool for anticipating trends, &facts aids brands in identifying product opportunities, streamlining product launch plans, and optimizing marketing strategies.

Featuring detailed market and product insights, the platform enables brands to decipher market dynamics and consumer trends with elaborate insight features.

It aids not just in new product development but also in business optimisation, competitor analysis and international expansion by providing access to expansive and fresh data.

A significant aspect of &facts is its real-time data and its ability to uncover vital information about customer preferences, needs, and pain points without the need for complicated research processes.

The platform also validates innovative ideas and reduces risks related to investment. Businesses can use &facts to comprehend their position in the market landscape, thereby allowing them to design strategies that differentiate their brand while also identifying growth areas with data-driven analysis.

The platform's data engine conducts AI-driven processing to deliver actionable insights quickly and efficiently. These insights facilitate understanding of consumer behaviour and preferences, presenting potential opportunities.

With an advanced AI, &facts surfaces insights that other tools might miss, continually monitors the market with real-time data, and the user-friendly, self-serve platform avoids the need for consultants.

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June 10, 2023

Initial release of &facts.

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Pros and Cons

Pros

Real-time data updates

Anticipates market trends

Helps streamline product launches

Help optimize marketing strategies

Detailed market insights

Elaborate consumer trend tracking

Assists in new product development

Aid in business optimisation

Competitor analysis feature

Assists in international expansion

Uncovers customer preferences information

Validates innovative ideas

Reduces investment risks

User-friendly platform

Self-serve platform design

Capable of finding missed insights

Continuous market monitoring

No need for consultants

Uncover high-potential market avenues

Tailor strategic decisions

Provides more accurate planning

GDPR & CCPA compliant data

Uncover preferences and pain points

Actionable consumer insights in real-time

Discover genuine customer behaviors

Eliminate guesswork in decision-making

Reduces pre-investment risks

Ensure product-market fit

Drive innovations confidently

Understand position in market landscape

Drive brand strategies and differentiation

Pinpoint growth areas with data-driven analysis

One-click market research

No integration required

Provides data protection

Uses real-world data

Identify strengths and weaknesses in real-time

Helps to launch new products

View 33 more pros

Cons

Not sector-specific

Requires data input

No consultant support

No integration capabilities

Possibly expensive

Possible GDPR concerns

Not clear data sources

Non-customizable UI

Limited customer support

Dependent on third-party data

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Q&A

What is &facts?

&facts is a market insights platform primarily constructed for consumer brands. It provides real-time updates about shifting consumer demands by conducting deep analysis on a variety of market and product signals. It aids brands in identifying product opportunities, streamlining product launch plans, and optimizing marketing strategies.

How does &facts work?

&facts gathers and analyzes intricate data, presenting clear and actionable insights. It first builds context around your request and sources real-time and relevant data to be analyzed. This data then undergoes AI-driven processing, delivering distilled insights for rapid, informed decisions.

How does &facts aid in new product development?

&facts provides insights into shifting consumer demands and identifies new product opportunities. It validates innovative ideas prior to investment, reducing risks and ensuring product-market fit. It also helps in planning product launches by predicting market trends based on real-time data.

What is the role of AI in &facts?

AI plays a fundamental role in &facts by driving the processing and analysis of data. The platform's data engine uses advanced AI to deliver actionable insights quickly and efficiently. This AI surfaces insights that other tools might miss and enables continuous monitoring of the market with real-time data.

Can I use &facts for competitor analysis?

Yes, &facts is equipped for competitor analysis. It allows brands to understand their position in the market, gain insights into top performers and identify areas of improvement. It therefore aids in crafting brand strategies, differentiating your brand and identifying growth areas through data-driven analysis.

How does &facts help in business optimization?

&facts assists in business optimization by providing real-time data and insights on market dynamics and consumer trends. It helps brands understand their position in the market, thereby enabling them to design strategies that differentiate their brand while also identifying growth areas with data-driven analysis. It enables planning accurately with the right insights to react quickly to market changes.

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How does &facts assist in international expansion?

&facts assists in international expansion by providing access to expansive and fresh data. It allows brands to understand market dynamics and consumer trends internationally, thereby facilitating their growth and expansion across borders. The platform's detailed insights help brands decipher the unique dynamics of different international markets.

Can &facts help to streamline product launch plans?

Yes, &facts aids in streamlining product launch plans by offering insights into shifting consumer demands based on real-time market and product signal analyses. This allows brands to anticipate market trends and plot a more efficient and effective product launch roadmap.

Does &facts help with marketing strategies optimization?

Yes, &facts helps to optimize marketing strategies by revealing how consumer demand is changing in real time. Its data-driven insights allow brands to tailor their marketing strategies according to consumer behaviors and emerging market trends. These insights, generated from expansive and continuously updated data, enable brands to create marketing strategies that resonate better and reach targeted audiences more effectively.

What kind of data does &facts offer?

&facts offers expansive and relevant data gathered from a variety of sources. This data encompasses various market and product signals that offer insights about shifting consumer demands, customer preferences, needs, and pain-points. The data is processed and analyzed using AI to deliver meaningful, actionable insights.

How real-time is the data provided by &facts?

The data provided by &facts is in real time. The platform continuously monitors the market and provides instant updates about shifting consumer demands. This ensures that the insights generated are based on the most recent and relevant data, keeping brands a step ahead in understanding and anticipating market trends.

What kind of consumer behavior analysis does &facts provide?

&facts offers a deep analysis of consumer behavior. It uncovers vital information about customer preferences, needs, and pain-points without the need for complicated research processes. Insights which decode consumer behavior and preferences are presented, enabling brands to identify and cater to potential opportunities.

What are some unique features of &facts?

Unique features of &facts include its AI-driven processing and analysis of data, its provision of real-time data and insights, and the user-friendly, self-serve platform that avoids the need for consultants. Another unique feature is the advanced AI that surfaces insights that other tools might miss.

How does &facts help me understand my market position?

&facts helps brands understand their market position by providing insights into consumer trends, competition, and market dynamics. These insights allow brands to assess their position in the market landscape and design strategies that differentiate their brand and identify growth areas.

What kind of insights can I get from &facts?

From &facts, you can get insights that uncover vital information about customer preferences, needs, and pain points. These insights facilitate understanding of consumer behaviour and preferences, presenting potential opportunities. You also gain insights into the market dynamics, product opportunities and competitor activities.

How does &facts validate innovative ideas?

&facts validates innovative ideas by providing real-time data and deep analysis on market and product signals. This allows for the validation of new ideas based on actual market trends and consumer demands, boosting the confidence in decision making.

How does &facts reduce investment risks?

&facts helps reduce investment risks by validating innovative ideas and testing them against real-time market and consumer data before any substantial investment is made. This ensures that businesses can anticipate the product-market fit more accurately, minimizing the risk of investing in products or ideas that may not resonate with consumers.

Can &facts help me understand my customers' needs and preferences?

Yes, &facts can help brands understand their customers' needs and preferences by presenting real-time insights into consumer behaviours, needs and motivations. These insights are generated using real-world data, thereby providing a genuine and accurate understanding of what the consumers truly want.

How user-friendly is the &facts platform?

The &facts platform is user-friendly and self-serve, thereby avoiding the need for consultants. The platform is designed such that brands can navigate it and make sense of the insights it offers with ease. This allows brands to focus more on decision making based on the insights which are clear and actionable.

Is training required to use &facts?

No specific training is required to use &facts. The platform is designed to be self-serve and user-friendly allowing brands to make the most of it in a straightforward manner. Its functionality is intuitive and the insights generated are presented in an easy-to-understand manner.

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