AI agents maximize ROAS for mobile games

Open

August 23, 2024

Segwise

Mobile game marketing

259

No ratings

Use tool Copy 🔗

Inputs:

Outputs:

AI agents maximize ROAS for mobile games

Overview

Overview Releases Alternatives Pricing Pros & Cons Prompts Reviews Q&A

Featured alternatives

Marketeam.ai

8,241

Overview Discussion

Overview

Generated by ChatGPT

Segwise is a tool designed to help maximize Return on Ad Spend (ROAS), and optimize in-app purchases, ad revenue, and user retention for mobile games. The tool is developed to aid gaming studios in reducing their cost per installation (CPI) and enhance the integration process by eliminating the need for coding.

Segwise uses AI agents to identify and exploit hidden opportunities across campaigns, in-game events, and app performance data. One of the key features of the tool, MELRON, serves as an always-on ROAS analyst.

It uses Causal inference models on terabytes of player data to detect player demographics and in-app behaviors which affect ROAS. The tool also hyper-segments player data across millions of user dimensions and values, running anomaly detection models to provide insights on metric movement.

Additionally, Segwise offers the capability to ask any questions about ROAS metrics for instant answers tailored to specific data. Finally, Segwise provides a seamless, no-code integration with all data sources and warehouses.

Releases

SegwiseInitial

Get notified when a new version of Segwise is released

Notify me

Initial release

May 2, 2024

Initial release of Segwise.

+ Submit new release

By unverified author Claim this AI

Pricing

Pricing model

No Pricing

Use tool

Save

🔗 Copy link

🗳️ Vote Best AI Tool

Featured

Mobile game marketing Segwise

Mobile game marketing

259

No ratings

Overview Releases Alternatives Pricing Pros & Cons Prompts Reviews Q&A

Use tool

Save

Top alternatives

AdSpawn

AI-powered ad copy for mobile games

Mobile game marketing

Open

390
1
5.0

Released 1y ago
Free + from $54.10/mo
Share

Promote AI Claim AI New release

Reviews

No ratings yet.

★ ★ ★ ★ ★ 0

★ ★ ★ ★ 0

★ ★ ★ 0

★ ★ 0

★ 0

How would you rate Segwise?

Help other people by letting them know if this AI was useful.

Your rating

★ ★ ★ ★ ★

Post

Prompts & Results

Title:

Description:

Prompt type*:

Prompt*:

Output type*:

Output*:

Add your own prompts and outputs to help others understand how to use this AI.

Pros and Cons

Pros

Maximizes ROAS

Optimizes in-app purchases

Boosts ad revenue

Aid in user retention

Reduces CPI

No-code integration

Targets mobile games

Assists gaming studios

MELRON feature

Always-on ROAS analyst

Causal inference models usage

Terabytes of player data

Detects player demographics

Identifies influencing in-app behaviors

Hyper-segments player data

Anomaly detection for insights

Ability to query ROAS

Integration with all data sources

Integration with data warehouses

Built by industry expert creators

Spot hidden ROAS opportunities

Root cause ROAS inputs

Capable of data hyper-segmentation

Fine-tuned LLMs

Boosts D7 ROAS & Retention

Saves weekly operational hours

No MAU based pricing

Transforms data analysis

View 23 more pros

Cons

Limited to mobile gaming

Focused on ROAS only

No-code may limit customizations

Dependent on data warehouses

May miss non-digital metrics

Bias towards in-app revenue

Options for anomaly detection unclear

MELRON -- usage complexity

Specific data sources integration

Depends on large user dimensions

View 5 more cons

Q&A

What is Segwise?

Segwise is an AI tool developed for mobile games to optimize in-app purchases, ad revenue, user retention, and to maximize Return on Ad Spend (ROAS). Developed to help gaming studios, it reduces the cost per installation (CPI) and requires no coding for integration. Segwise employs AI agents to uncover hidden opportunities in campaigns, in-game events, and app performance data.

How can Segwise boost the Return on Ad Spend (ROAS) for my mobile game?

Segwise utilizes AI agents to uncover hidden opportunities across in-game events, campaigns, and app performance data. Its feature, MELRON, acts as a perpetual ROAS analyst, using Causal Inference Models to detect player demographics and behaviors which can enhance ROAS. Plus, the tool hyper-segments player data across numerous user dimensions and values, running anomaly detection models to deliver insights on metric movement.

Can Segwise help me to reduce the cost per installation (CPI) of my app?

Yes, Segwise can aid in reducing the Cost Per Installation (CPI) of your app. It does this by leveraging AI agents to identify hidden opportunities across your in-game events, campaigns, and app performance data, thereby enhancing the effectiveness of your ad spend.

What is the function of MELRON in Segwise?

MELRON is a feature in Segwise that serves as a continuous ROAS analyst. It leverages Causal Inference Models on terabytes of player data to identify player demographics and in-app behaviors which can positively impact ROAS. MELRON is instrumental in spotting hidden opportunities for optimizing ROAS.

How does Segwise use Causal Inference Models?

Segwise employs Causal Inference Models through its MELRON feature to analyze terabytes of player data. The function is used to detect player demographics and in-app behaviors which can have an impact on ROAS. By running these models, Segwise can identify key demographics and behaviors that leverage ROAS.

How does Segwise segment the player data?

Segwise hyper-segments player data across millions of user dimensions and values. It then deploys anomaly detection models to deliver insights on metric movement, allowing to detect changes and alterations in player behavior and campaign effectiveness.

+ Show 10 more

How can Segwise help me optimize my in-app purchases and ad revenue?

Segwise aids in optimizing in-app purchases and ad revenue by employing AI agents to identify hidden opportunities across campaigns, in-app events, and performance data. Plus, it utilizes causal inference models to detect player demographics and in-app behaviors, thus enhancing the understanding of elements that affect ROAS.

How does Segwise's anomaly detection model work?

Segwise's anomaly detection model works by running on the hyper-segmented player data across millions of user dimensions and values. The role of the anomaly detection model is to identify unusual metric movements, giving insight into which metrics are performing outside the norm and consequently providing opportunities to optimize performance.

How can I ask questions about my ROAS metrics in Segwise?

Within Segwise, you can ask any questions about your ROAS metrics, which are then instantly answered. This function is finely tuned to your specific data, providing answers most relevant to optimizing your particular ROAS.

What kind of integrations does Segwise support?

Segwise offers a seamless, no-code integration with all data sources and warehouses. Specific offerings are not explicitly mentioned on their website, but it is stated that no matter where your data is stored, Segwise can integrate with it.

How does the no-code integration process in Segwise work?

The no-code integration process in Segwise works seamlessly with all data sources and warehouses. It removes the need for coding during the integration process, thus making onboarding and live integration faster and more efficient.

Can Segwise help in increasing user retention for my mobile game?

Yes, Segwise can aid in increasing your mobile game's user retention. It identifies and exploits hidden opportunities across campaigns, in-game events, and app performance data. By doing so, it provides insights on player behaviors that can be leveraged to improve user retention.

What kind of data does Segwise analyze?

Segwise analyzes in-game events, campaign data, and app performance data. Through causal inference models, it processes terabytes of player data to detect player demographics and in-app behaviors that influence ROAS.

Does Segwise offer a free trial?

Yes, Segwise offers a free 14-day trial allowing potential customers to test the capabilities of the product before committing to it.

Does the cost of Segwise increase as my game grows?

No, the cost of Segwise does not increase as your game grows. Their pricing isn't based on MAU (Monthly Active Users), allowing for consistent cost regardless of game growth.

How can Segwise help in my game's A/B testing, live ops, and KPI optimization?

Segwise deep dives into player data to provide detailed insights which can optimize A/B testing, live ops, and KPI. A review on their website from a game developer at Mad Hook states that Segwise has revolutionized their data analysis, delivering in-depth player insights that have enhanced their A/B testing, live operations, and KPI optimization.

Ask a question

Submit

Search

Segwise

Overview

Releases

Pricing

Top alternatives

Related topics

Reviews

How would you rate Segwise?

Prompts & Results

Pros and Cons

Pros

View 23 more pros

Cons

View 5 more cons

Q&A

Search

Overview

Releases

Pricing

Top alternatives

Related topics

Reviews

How would you rate Segwise?

Prompts & Results

Pros and Cons

Pros

View 23 more pros

Cons

View 5 more cons

Q&A

Help

People also viewed

Feedback and Incident Report

AI Options