Sales 2021-02-01
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Cresta

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Real-time insights for better customer conversations.
Generated by ChatGPT

Cresta AI is an AI-driven contact center intelligence tool that provides self-service, live coaching, and post-call insights to help teams make every customer conversation count.

The tool offers various solutions such as Cresta Agent Assist, Cresta Director, Cresta Insights, and Cresta Virtual Agent, designed to help sales, customer service, retention teams, and remote teams or WFH across different industries such as airlines, automotive, finance, insurance, retail, and telecommunications.

With Cresta AI, teams can use real-time insights to drive results, uncover and act on critical business insights, increase agent effectiveness and efficiency, drive efficiency through automation, and more.

The tool aims to increase sales efficiency and effectiveness with AI by helping teams build and follow bespoke playbooks that improve business outcomes and narrow the gap between top and bottom performers.

Cresta AI claims to use AI-powered coaching and assistance that makes every agent a top performer, automates repetitive tasks, and finds answers quickly, and continuously learns and improves over time.

Cresta AI is a generative AI platform that promises to surface and amplify behaviors that are proven to move the needle. It provides a suite of intelligent products designed to offer real-time customer intelligence that teams can instantly put into action, AI-enabled coaching, QA, and performance management, and automating only the right use cases while letting people handle the rest.

Overall, Cresta AI is a powerful tool for contact centers that want to leverage AI to increase efficiency, effectiveness, and customer satisfaction.

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Cresta was manually vetted by our editorial team and was first featured on March 4th 2023.
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Pros and Cons

Pros

Real-time customer insights
Self-service capabilities
Live coaching system
Post-call insight generation
Provides variety of solutions (Agent Assist, Director, Insights, Virtual Agent)
Helps increase agent effectiveness
Efficiency through automation
Bespoke playbook building
Continuous learning and improvement
Automates repetitive tasks
Real-time intelligent customer intelligence
Bespoke playbooks for sales
Integration suite of products
Promotes agent effectiveness and efficiency
Real-time business trend visibility
100% visibility into team performance
Strategically replaces repetitive conversations
Identify top performers swiftly
Quick answer retrieval
Quality Assurance (QA) 4x faster
Informative chatbot design
Full-service design & implementation
Proven results (CSAT increase, AHT lower, hours saved)
Narrows performance gaps
Aligns to various industries (airlines, automotive, finance, etc.)
Helpful with remote teams / WFH
Patented Real-Time Intelligence Engine

Cons

Limited industry applications
No multi-language support announced
Absence of customization features
Mandatory live coaching
Limited insights customization
No trial version available
No standalone QA tool
Bespoke playbook requirement
Reliance on in-depth data
No offline functionality

Q&A

What is the Cresta AI?
What features does Cresta AI offer?
What is Cresta Agent Assist?
How does Cresta Director work?
Can you tell me more about Cresta Insights?
What functionalities does Cresta Virtual Agent offer?
What types of industries is Cresta AI designed for?
How does Cresta AI help in increasing sales efficiency?
How does Cresta AI use AI-powered coaching and assistance?
How does Cresta AI's generative platform work?
What are the key performance management tools offered by Cresta AI?
How does Cresta AI automate tasks and operations?
How does Cresta AI help in uncovering and acting on business insights?
How does Cresta AI help in driving efficiency through automation?
Does the Cresta AI tool continuously learn and improve over time?
How does Cresta AI provide real-time customer intelligence?
Can you explain how the AI-enabled coaching in Cresta AI works?
How does Cresta AI identify the right use cases for automation?
How does Cresta AI transform contact centers?
What is Cresta AI's strategy for implementing full-service design?

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