15,271
Marketing management
2023-06-06
Viewst
Streamline approvals, manage creative changes with AI
Overview
Marketing management#9 most recent
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Viewst is a tool designed to bridge the gap between creative and media teams, delivering improved collaboration and efficiency. This tool targets marketing teams, offering features that streamline approvals, manage creative changes and automate versioning.
It also provides an analytical framework, leveraging advanced technology to evaluate creative performance. Viewst puts a strong emphasis on making creative tweaks easy for everyone, enhancing A/B testing throughput and reducing time-consuming design tasks.
It offers integrations across all media channels, enabling updates of creatives and tracking of creative performance across various platforms. Moreover, users are able to swiftly edit copy, design creative A/B tests without needing to revert to their design team, thereby increasing productivity.
Besides regular design tasks, Viewst also emphasizes its ability to support high-quality, unique creatives, aiming to issue highly personalized campaigns.
It boasts a user friendly platform with a multitude of design templates, along with the freedom to create custom designs. The tool appears beneficial for teams that need to scale their creative testing or teams with limited design resources.
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Viewst was manually vetted by our editorial team and was first featured on December 22nd 2023.
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Pros and Cons
Pros
Improves collaboration efficiency
Streamlines approvals
Manages creative changes
Automates versioning
Advanced performance analytics
Enhances A/B testing
Reduces design tasks
Cross-media channel integrations
Swift copy editing
Supports unique creatives
Issuing personalized campaigns
User-friendly interface
Multitude of templates
Allows custom designs
Supports scaling creative testing
Suitable for limited design resources
7-day free trial
Increases productivity
Clear change requests, feedback
Easy creative tweaks
Builds, tests creative versions
Counters banner blindness
Freedom in design creation
Cons
Limited design resource support
Potential for creative monotony
Reliance on integrations
Targeted at marketing teams only
Limited personalization options
Focuses on A/B testing
May not support all media platforms
Limited 7-day free trial
Not suitable for individual users
Q&A
What is Viewst?
Viewst is a tool designed to facilitate the collaboration between creative and media teams. It is aimed at marketing teams, providing a wide range of features that streamline approval processes, manage creative changes, and automate versioning.
How does Viewst bridge the gap between creative and media teams?
Viewst bridges the gap between creative and media teams by streamlining approvals, managing creative changes, and automating versioning. The tool also enables swift editing of copy and designing creative A/B tests without needing to revert to the design team.
What features does Viewst offer to streamline approvals?
Viewst streamlines the approval process by offering a platform where all relevant stakeholders can easily provide and receive feedback. It integrates communication tools right inside the team workspace allowing clear change requests and creative feedback.
How does Viewst manage creative changes?
Viewst manages creative changes through a system where team members can add comments, request changes, and provide feedback right inside the team workspace. This helps in ensuring that the final creative output is up to the mark and aligns with the team's vision.
What is the role of AI in Viewst tool?
Artificial intelligence plays a crucial role in the Viewst tool. It assists in automating tasks such as versioning and in analyzing creative performance using advanced technology.
How does Viewst automate versioning?
The platform automates versioning by enabling users to create and manipulate multiple versions of their creative projects. The AI technology powers this process, ensuring that automated tasks are efficient and effective.
How does Viewst evaluate creative performance?
Viewst evaluates creative performance by leveraging advanced technologies to provide an analytical framework. It enables users to track creative performance across different media channels.
How does Viewst make creative tweaks easy for everyone?
Viewst makes creative tweaks easy for everyone by eliminating time-consuming design tasks such as creative resizing and variations. This enables the team to build more ads and improve A/B testing throughput.
How does Viewst enhance A/B testing throughput?
The platform enhances A/B testing throughput by providing tools that make creating and adjusting different versions of creative projects simple and quick. It makes it easy to design creative A/B test without the need to revert to the design team.
How does Viewst reduce time-consuming design tasks?
Viewst reduces time-consuming design tasks by automating them. It allows for quick and easy adjustments of creatives, helping to build more ads and improve A/B testing throughput.
Can Viewst integrate with all media channels?
Yes, Viewst offers seamless integrations across all media channels. These integrations allow teams to update creatives and track performance across social and open web platforms.
How does Viewst help in updating creatives and tracking creative performance across various platforms?
Through seamless integrations with all media channels, Viewst enables teams to update creatives and track their performance across various platforms. The tracking is facilitated by statistical data provided within the analytical framework.
Does Viewst provide a platform to swiftly edit copy, design creative A/B tests without needing assistance of design team?
Yes, Viewst provides a platform where users can quickly edit copy and design creative A/B tests without needing to rely on a separate design team. This feature helps in faster execution of tasks and overall increase in productivity.
How does Viewst support high-quality, unique creatives?
Viewst supports high-quality, unique creatives by providing a user-friendly platform with a multitude of design templates. It also grants users the freedom to create custom designs, thereby enabling the creation of unique and high-quality creative content.
What measures does Viewst take to issue highly personalized campaigns?
Viewst issues highly personalized campaigns by allowing brand customization in designing their banner ads. It enables the creation of visually diverse and unique content that resonates with the targeted customers.
How user-friendly is Viewst's platform?
Viewst offers a user-friendly platform, designed to facilitate both experienced and novice users. With its multitude of options for design templates and custom creation, users can quickly navigate and easily execute tasks.
Does Viewst provide design templates? Can I also create custom designs?
Yes, Viewst provides a wide variety of design templates. It also gives users the freedom to create their own custom designs, offering flexibility and supporting unique creatives.
Can Viewst be advantageous for teams with limited design resources?
Yes, Viewst can indeed be beneficial for teams with limited design resources. With its automated versioning and creative management features, it allows teams to maximize their creative output without expanding their in-house design resources.
How does Viewst contribute in scaling creative testing?
Viewst supports scaling of creative testing by providing a platform that simplifies creation, adjustment, and testing of multiple versions of creative projects. Its automated and analysis features assist in this process.
Does Viewst offer any free trial or demo?
Yes, Viewst does offer a free trial period. It also provides an opportunity to book a demo to understand the functions and features better.
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