Conversion
Overview
Conversion is an AI-powered B2B marketing automation platform developed for enterprises. The platform acts as a unified system, combining the capabilities of customer relationship management (CRM) systems and data warehouses in one marketing solution.
Conversion offers a host of features including 'Conversion Agents' for autonomous personalization, campaign optimization, and insights; an Email Studio with a drag-and-drop builder for real-time CRM and warehouse personalization; and a Visual Automation tool with real-time triggers sourced from various touchpoints.
Integral to these features is its Data Model, which unifies CRM, warehouse, and product data in a single platform. Integration capabilities allow connectivity to various CRM, warehouse, and advertising platforms.
It also offers robust Security, inclusive of SOC 2, GDPR, and RBAC compliance. Moreover, Conversion is designed to specifically facilitate marketing operations through its flexible data model and tools; it also assists marketing leaders by providing pipeline visibility and reporting connected to revenue.
Additional dimensionalities include AI-scoring that amalgamates CRM, warehouse, and product signals for Lead Scoring & Routing; account-level orchestration with unified engagement tracking for Account-Based Marketing; and automated journeys for onboarding, expansion, and retention for Lifecycle Engagement.
It also offers migration support from Marketo, HubSpot, or Pardot. Each output generated by the Conversion platform is reviewable, ensuring transparency in operations.
Releases
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The only ai cmo you need for growth and marketing


