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Arastun Akbarli

2mo ago

@Askiva AI @Askiva AI

Should I bring my participants with me or Askiva AI will handle the recruiting?

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User research tools usually focus on analysis, but the real bottleneck is often recruiting and scheduling participants. Are teams adopting Askiva more for research ops efficiency, or for faster product insights?

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Hey Paul, great observation! It is actually a mix of both. Teams usually come to us to solve that exact scheduling pain and improve their ops efficiency. But once they see how fast Askiva delivers the final product insights, that becomes the real value they stay for. We bridge the gap between those two worlds.

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What you’re describing is interesting, but also risky. If users stay for insights but you position around ops efficiency, you’re likely attracting the wrong icp and underpricing the real value. In similar cases, that creates a significant revenue ceiling. Have you tested leading with insight speed / decision advantage instead of scheduling pain?

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🗣 User interviews

Landing page tests with Articos helped me quickly identify conversion bottlenecks and uncover missing features. The insights were actionable and made it much easier to prioritize improvements that actually impact user behavior.

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