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AdRoll

Boost brand awareness and drive conversions with personalized advertising.

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August 12, 2024

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AdRoll

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Boost brand awareness and drive conversions with personalized advertising.

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Overview

AdRoll is a digital advertising platform used by various brands and agencies to boost brand awareness, increase site visitors, and enhance conversions via personalized marketing strategies.

The platform offers full-funnel ad campaigns, optimizing them according to marketing goals. It operates across various channels including display advertising, video advertising, native advertising, connected TV ads, social media advertising, and email marketing.

Key features include retargeting for re-engaging prospects, brand awareness initiatives, reaching the ideal audience using first-party data, and marketing automation.

Beyond that, it provides robust analytics and attribution capabilities to help brands understand their growth trajectory. Integrated options enable compatibility with eCommerce platforms and various advertising channels, including Meta, TikTok, Pinterest, Google Ads, Amazon Ads, amongst others.

AdRoll is equipped with free tools for calculating ad spending returns or building UTM links, facilitating various domains including ecommerce, finance, non-profit, and hospitality.

Its customer support provides resources for understanding and leveraging the tools potential, catering to brand and agency requirements alike.

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June 1, 2022

Initial release of AdRoll.

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Pros and Cons

Pros

Full-funnel ad campaigns

Optimizing according to goals

Various advertising channels

Retargeting feature

Brand awareness initiatives

First-party data use

Marketing automation

Robust analytics

Attribution capabilities

Cross platform eCommerce compatibility

Ad spend calculator

UTM link builder

Wide domain facilitation

eCommerce, finance, non-profit, hospitality

Comprehensive customer support

Display, video, native, CTV, social media, and email advertising

Compatible with Meta, TikTok, Pinterest, Google Ads, Amazon Ads

Third-party cookie guide

Return on ad spend calculator

AdRoll UTM link builder

Integration with Shopify, WooCommerce, BigCommerce

Adaptability for agencies

Single marketing platform optimization

Cross-platform automation builder

Trusted by 140,000+ brands

Multi-channel performance insights

Custom audience segmentation

Automated campaigns coordination

Real-time and historical data use

Consolidated reporting and benchmarking

Identified and anonymous contacts handling

Managed and Self-Service options

Consent management features

Free digital marketing resources

Customer Privacy Protection

Marketing Resources Library

Event hosting and participation

Digital Advertising Knowledge Center

Third-Party Cookies Resource

State of Digital Marketing Report

Personalized advertising

Help Center resources

Increase site visitor feature

Conversion driver

Agency directory

Performance analyzer

Brand and agency catered resources

Prospects discovery

Tailored audiences creation

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Cons

Limited automation options

Doesn't support all eCommerce platforms

Not all advertising channels integrated

Incomplete attribution capabilities

Unclear performance benchmarking

Limited return on ad spend

Limited support for non-profit, finance, and hospitality sectors

Reliance on first-party data

Lacks SMS and CRM integrations

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Q&A

What is AdRoll?

AdRoll is a digital advertising platform that is leveraged by a variety of brands and agencies to increase brand awareness, site visitors, and conversions through personalized marketing strategies.

How does AdRoll boost brand awareness?

AdRoll boosts brand awareness through its various advertising capabilities encompassing display, video, native, connected TV, and social media advertising. This multifaceted approach enables brands to showcase themselves to a wide and diversified audience. Additionally, AdRoll uses personalized ads, allowing each company to connect with their audience in a unique and tailored manner.

What does it mean that AdRoll offers full-funnel ad campaigns?

The term 'full-funnel ad campaigns' in AdRoll refers to the platform's capability to manage advertising campaigns that encompass all stages of the marketing funnel - from awareness and consideration to decision and action. This entails reaching out to potential customers, nurturing these contacts, and driving them to make purchases, ultimately advancing overall business objectives.

What types of advertising channels does AdRoll function in?

AdRoll operates across a wide range of advertising channels. These include display advertising, video advertising, native advertising, connected TV ads, social media advertising, and email marketing, offering brands a diverse set of options for message delivery.

What key features does AdRoll offer?

Key features offered by AdRoll are retargeting for re-engaging with prospects, brand awareness initiatives, reaching the ideal audience using first-party data, and marketing automation that coordinates automated campaigns across display, social, and email.

How does AdRoll utilize retargeting for re-engaging prospects?

AdRoll utilizes retargeting by engaging site visitors who have already visited your site with personalized ad campaigns that make use of real-time and historical data from millions of websites and apps. Using these insights, they can identify potential customers, tailor advertising content, and reengage them.

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How does AdRoll ensure it is reaching the ideal audience?

AdRoll uses first-party data to ensure it is reaching its ideal audience. First-party data comes directly from the source (i.e., the business), so it is unique to that company. This might include website visitor data, purchasing data, social media profiles, or any other data that a company has collected directly from its audience.

What is the role of marketing automation in AdRoll?

In AdRoll, marketing automation plays a crucial role in synchronizing campaigns across display, social, and email channels. This automation results in seamless coordination and greater efficiency, ultimately leading to optimal results from marketing efforts.

How does AdRoll help understand growth trajectory?

AdRoll helps businesses understand their growth trajectory by providing robust analytics and attribution capabilities. This allows companies to quickly understand what's working and adjust their strategies accordingly. They offer consolidated reporting, cross-channel attribution, and performance insights from one platform

What kind of analytics and attribution capabilities does AdRoll provide?

AdRoll provides analytics and attribution capabilities that give businesses insight into growing faster by identifying successful strategies. This consolidated reporting aids in understanding how different channels and campaigns work together to influence conversions and revenue.

With which eCommerce platforms is AdRoll compatible?

AdRoll is compatible with various eCommerce platforms including, but not limited to, Shopify Plus, Shopify, WooCommerce, and BigCommerce. This compatibility makes it easy to incorporate AdRoll into existing eCommerce setups.

How can AdRoll be integrated with various advertising channels?

AdRoll can be integrated with various advertising channels including Meta, TikTok, Pinterest, Google Ads, Amazon Ads and more, giving businesses the flexibility to exploit multiple channels for marketing and advertising.

What are the free tools offered by AdRoll?

AdRoll offers free tools like a Return On Ad Spend (ROAS) Calculator, which helps calculate returns on ad spending, and a UTM Link Builder for building UTM links. These valuable resources can aid businesses in strategizing and analyzing their advertising efforts.

How does AdRoll cater to different sectors like ecommerce, finance, non-profit, hospitality?

AdRoll caters to diverse sectors like ecommerce, finance, non-profit, and hospitality by customizing its offerings to meet the unique needs and challenges of each sector. It provides tailored tools and services that can facilitate growth and boost conversions in each of these domains.

What type of customer support does AdRoll provide?

AdRoll provides resources for understanding and leveraging their platform's potential, which can be accessed through their customer support or help center. The resources include starter guides, as well as insights on how to use their specific features and tools to meet business goals.

How does AdRoll facilitate personalized ads?

AdRoll facilitates personalized ads by taking into consideration the unique characteristics of the target audience. It uses real-time and historical data to craft ads that are highly relevant to the audience, which increases the likelihood of engagement and conversion.

What strategies does AdRoll use for conversion enhancement?

The strategy AdRoll uses for conversion enhancement is twofold. It employs retargeting to reengage visitors who have already visited a site, and it uses marketing automation to create single campaigns across display, social, and email to maintain a persistent presence and keep a brand top-of-mind for potential customers.

How does AdRoll factor in marketing goals when optimizing ad campaigns?

AdRoll factors in marketing goals when optimizing ad campaigns by aligning strategies and tactics with the specific objectives of the brands they cater to. This involves selecting the right advertising channels, personalizing messages, and choosing optimal timings for maximum reach.

How does the marketing automation feature of AdRoll function?

The marketing automation feature of AdRoll functions as an orchestrator for managing and coordinating campaigns across different channels such as display, social media, and email. It works by setting up automated workflows that activate based on specific triggers, providing a seamless marketing experience.

Which industries is AdRoll particularly useful for?

AdRoll is particularly useful for industries like ecommerce, finance, non-profit, and hospitality. By offering features like retargeting, audience segmentation, and analytics, it provides these industries with unique solutions to their specific marketing challenges and goals.

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