Notch1.1Version update1.1Dec 24, 2025Notch launches Cinematic Shorts, a new way to create conversion focused video ads.
Cinematic Shorts turns your product link into fast, on-brand, high-performing video ads that you can customize as you go, at a fraction of the usual cost and time.
Overview
Notch is a full stack creative system built for performance marketers. It helps teams build, test, refresh, and scale high performing ads with full human control, without relying on designers or manual ad operations. By bringing creative production, intelligence, testing, and creative operations into one platform, Notch removes the fragmented workflows that slow down performance teams and limit how often they can experiment and iterate.Notch enables marketers and agencies to create ads across all major formats, including UGC, animated motion ads, trend formats, product first ads, sales promotions, and TikTok and Reels styles. Its Creative Engine allows teams to generate ads in minutes, while its Creative Brain stores product assets, brand rules, messaging, personas, and competitor references to ensure every ad stays consistent and on brand at scale.
Beyond creation, Notch is designed to improve performance over time. Its intelligence layer identifies creative fatigue, surfaces winning hooks and angles, and flags when SKUs need refresh before performance drops. Testing and refresh tools suggest new variations and successor creatives, while the creative operations suite handles resizing, publishing, and integrations with platforms like Meta, Canva, Figma, Drive, and Dropbox. For agencies, Notch also supports approvals, white label boards, and multi brand workflows. The result is one system that replaces multiple creative and performance roles and enables faster cycles, smarter testing, and more consistent outcomes.
Releases
Cinematic Shorts turns your product link into fast, on-brand, high-performing video ads that you can customize as you go, at a fraction of the usual cost and time.
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