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November 20, 2025

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Matik2025.11.19

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Matik turns data into ready-to-share content, built by AI you can trust.

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Matik's AI automates the creation of presentations, documents, and reports directly from your data. The platform pulls from your BI tools, CRMs, data warehouses, and other sources to instantly produce on-brand, insight-rich content in your preferred format.

What Matik Does
Matik automates text, visuals, and key insights in your preferred format, generating ready-to-share content in presentations, documents, spreadsheets, and emails.

The AI automates text, visuals, and insights, as well as executive summaries, talk tracks, and new templates. It is guided by your data and best practices to deliver consistent, reliable, and impactful storytelling.

Data Integration: Matik pulls from a variety of BI tools, CRMs, data warehouses, spreadsheets and other data sources.

Output Formats: Output can be generated in Google Slides, Microsoft PowerPoint, Google Docs, Microsoft Word, Google Sheets, Microsoft Excel, PDF, and email.

Automation Logic: Matik uses "if-then logic" and slide looping to automatically tailor content, ensuring each deck fits its audience and context.

Workflow: The platform streamlines content delivery through scheduling, bulk or triggered generation, generating from Salesforce, and sending personalized attachments via email automatically.

Consistency: The platform ensures the correct metrics are used, applies best practices , and guides the AI with if-then logic to create consistent content across all users.

Key Features

Basic Automation
Ai-powered Automation
Smart Automation
Workflow Automation
Content Management

Releases

Matik2025.11.19

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Matik 2025.11.19

Nov 20, 2025

Hishaam

wrote:

Text-to-content generation: Just tell Matik what to create and instantly produce presentations, reports, and documents directly from your data.

Data-grounded content: Pull from dashboards, BI, CRM, data warehouse, and other sources to ensure metrics are correct and insights are accurate.

On-brand automation: Every slide, paragraph, and visual is formatted and styled according to your templates and brand rules.

Smart content recommendations: AI surfaces the most relevant slides, metrics, and examples based on the content itself, not just keywords or folders.

Actionable insights: Matik generates text, visuals, analysis, talk tracks, and executive summaries to help teams understand and communicate the data.

Guided storytelling: If-then logic and proven best practices ensure the right insights and messages reach the right audience.

Accessible for all teams: Enable CS, Ops, Enablement, and other teams to confidently tell data-driven stories, regardless of BI proficiency.

Initial release

September 24, 2025

Hishaam

wrote:

Initial release of Matik.

Hishaam

@hishaam-siddiqi

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Pros and Cons

Pros

Automates content creation

Ensures Consistency & Accuracy

Scales Personalization

Unifies Data from Multiple Sources

Supports Diverse Content Output Formats

Leverages AI with Guardrails for Consistency

Eliminates Last-Mile Manual Reporting

Drives Actionable Storytelling

Streamlines Operations

Empowers CS, Ops, Finance, Analysts, and Sales Teams

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Cons

Relies on Your Data

Primary Focus is on Content Output

Setup and Template Dependency

Limited Output to Content Files

Relies on Defined Metrics

Q&A

What is the primary function of Matik.io?

Matik.io's primary function is to automate content creation. It specifically focuses on automating the production of personalized presentations, reports, and documents directly from user data, enhancing efficiency and precision.

How does Matik automate the production of personalized presentations and reports?

Matik employs a blend of AI-Powered and Workflow Automation to automate the production of personalized presentations and reports. It does so by extracting data directly from user data sources, including apps and spreadsheets. This data can then be transformed into content using its automation processes.

What teams does Matik offer solutions for?

Matik offers solutions for various teams such as Customer Success Operations, Analytics, Enablement, and Finance.

Which industries does Matik cater to?

Matik caters to a variety of industries including SaaS, Information Technology & Services, Healthcare & Life Sciences, Construction & Manufacturing, Retail & Consumer Goods, Financial Services & Insurance, Energy & Industries, and Media & Entertainment.

What are the key features of Matik?

The key features of Matik range from Basic Automation, AI-Powered Automation, Workflow Automation to Content Management. It also integrates with Business Intelligence (BI) tools, Customer Relationship Management (CRM) systems, and Data Warehouses.

Can Matik extract data from apps and spreadsheets?

Yes, Matik can extract data from apps and spreadsheets. It has been designed to support and work with various data sources for seamless and efficient content creation.

+ Show 14 more

What types of document formats does Matik support?

Matik supports multiple document formats including presentations, documents, spreadsheets, PDF, and email formats, offering flexibility in output formats.

What integrations does Matik have with other platforms?

Matik has integrations with various platforms. Notably, it permits integrations with Highspot and Salesforce, demonstrating versatility and adaptability to different business ecosystems.

How does Matik use AI-Powered Automation?

Through AI-Powered Automation, Matik smartly and automatically generates content directly from user data. It enhances efficiency by minimizing manual intervention and increases accuracy by eliminating human errors.

How does Workflow Automation operate with Matik?

Workflow Automation on Matik provides systematic coordination of all tasks involved in content creation and distribution. It automates and streamlines processes, making sure data flows seamlessly from one workflow level to the next.

How do AI and Automation improve Business Efficiency on Matik?

AI and Automation on Matik significantly improve Business Efficiency by automating time-consuming manual tasks, reducing the risk of errors, and speeding up the content creation process. As a result, businesses can focus more on strategic decision-making.

How versatile is Matik when it comes to adapting to different business ecosystems?

Matik is exceptionally versatile when it comes to adapting to different business ecosystems. It integrates with a range of BI tools, CRM systems, and data warehouses, and supports various data sources and output formats.

In what ways does Matik promote Mass Personalization in content creation?

Matik fosters Mass Personalization in content creation by using user-specific data to generate personalized content. By automating this process, Matik ensures that content can be personalized en masse, facilitating targeted communication at scale.

How does Matik.io interface with Customer Relationship Management (CRM) systems?

Matik interfaces with Customer Relationship Management (CRM) systems by directly integrating with them. This enables data from CRM systems to be readily available for personalizing and generating content.

What is the role of Matik in the context of Business Intelligence Integration?

In the context of Business Intelligence Integration, Matik functions by merging with BI tools. This allows data from these tools to be directly used for content creation, hence fostering a data-driven approach to content automation.

How does Matik function in the context of Data Warehousing?

In the context of Data Warehousing, Matik acts as a data consumer. It can directly connect with data warehouses to extract data, which can then be used for content creation.

How does Matik deal with Data-Driven Content Creation?

Matik deals with Data-Driven Content Creation by automating the production of personalized presentations, reports, and documents directly from user data. This makes the creation of content more efficient and precise.

Can Matik support various data sources?

Yes, Matik is designed to support various data sources. It can extract data from a variety of sources including apps and spreadsheets, offering flexibility in data collection for content creation.

How does Matik ensure precision and efficiency in content creation?

Matik ensures precision and efficiency in content creation by making use of AI-Powered Automation and Workflow Automation. These features, combined with the use of user-specific data for personalization, ensure that content creation is accurate and streamlined.

What differentiates Matik from other Content Automation Softwares?

Matik differentiates from other Content Automation Softwares through its myriad features such as AI-Powered Automation, Workflow Automation, and Mass Personalization. It also offers solutions for a variety of industries and teams, supports various data sources, and seamlessly integrates with multiple platforms, offering a uniquely adaptable and powerful solution for automated content creation.

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