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December 8, 2023
Osum icon

Osum

Market research
19,551
3.8(35)16
Use tool
683
Supercharge Your Market Research With AI ⚡
Overview
Overview Releases Pricing Reviews Prompts Pros & Cons Q&A Alternatives Recommendations
Osum website
Author
Osum
🛠️ 1 tool 🙏 333 karma
Message

Osum is an AI market research tool aimed at fueling growth for e-commerce, applications, retail businesses, and more. It provides detailed insights for market research, product research, SWOT analysis, and buyer personas at the click of a button.

It offers features such as the 'Sales Prospect Profiler', which creates actionable profiles for sales prospects by combining demographic data with behavioral and psychographic insights.

Another useful feature is the SWOT Analysis which aids strategic planning by evaluating a business's internal Strengths, Weaknesses and external Opportunities and Threats.

Osum's Business Reports function facilitates in-depth research into all aspects of a business's product from design to utility, analyzing consumer reactions.

With its 'Market Opportunities' feature, Osum helps businesses explore untapped market segments and potential areas for expansion. The 'Buyer Personas' methodology uncovers the demographics, personality types, and professional interests of a business's target audience.

In summary, Osum is designed to aid companies to better align their strategies with customer needs and market insights for increased efficiency and profitability.

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Reviews

3.8
Average from 35 ratings.
19
6
2
1
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Comments(16)
Peter Burns
Jul 7, 2024
Rated it
A costly product does not work. Twice now, I have been unable to extract reports, and there is no PDF button.
Reply Share Report
Osum
🛠️ 1 tool 🙏 333 karma
Jul 9, 2024
Rated it
Hi Peter, Osum definitely works, and there is a button clearly labelled "Export to PDF" where you can include your own logos on export. You are welcome to use the support chat box available in your dashboard to let us know about any bugs. We respond very quickly to resolve issues.
Reply Share Report
John Maki
Apr 27, 2024
Rated it
This platform has been a game-changer for my consulting business. The depth of analysis and breadth of data available are truly impressive. Whether I'm conducting market research for a client or analyzing industry trends for my own business, this platform has everything I need to make informed decisions. Plus, the regular updates ensure that I always have access to the latest insights. I couldn't be happier with my experience!
Reply Share Report
Adam Evans
🙏 1 karma
Apr 26, 2024
Rated it
I've tried several market research tools in the past, but none have come close to the level of sophistication and accuracy offered by this platform. The AI-powered insights are incredibly insightful and have helped me uncover hidden opportunities for growth in my business. I appreciate how user-friendly the platform is, making it accessible to professionals of all skill levels. Highly recommended!
1 Reply Share Report
Dylan
🙏 16 karma
Mar 17, 2024
Rated it
Price guide on TIAAIFT is $49.99 but the bottom tier is $89.99 (even at 33% 12-month prepaid) so that's not a great start. Then you have the pricing model, 7-day free trial after providing your card information, when you could easy give a credit to test the service without having to paywall people for it hoping we forget to unsubscribe. These are all issues users time and time again point out as a poor way to do business, yet it never changed.
Reply Share Report
Osum
🛠️ 1 tool 🙏 333 karma
Mar 19, 2024
Rated it
Dear Dylan, I'm shocked at how incredibly inaccurate your review is: Firstly when you go to https://osum.com/pricing you can toggle the plan level down by one tier on Pro, and you'll see $49.99 per year when paid annually. Second, we've just completed major upgrades to the breadth and depth of reports, including significant upgrades to the depth of content available to Pro-tier and Expert-tier users AND made sample previews available directly in the rows on the table below the plan option boxes: https://osum.com/pricing you can hover your mouse over each to see an example of what you get in that feature. Third, we make the process crystal clear when users sign up, on exactly how the trial works with complete transparency. It is completely infeasible for us to offer free full custom report samples to anyone who signs up without a clear commitment in good faith to potentially be a long-term customer of Osum. Why? Because systems behind Osum that enable us to deliver you these reports with a high level of depth and accuracy are expensive to operate. Simply put. Now, I find it very concerning that your review does not even cover the quality of the reports that Osum offers. You only comment on the surface level on the site. So, are you even a customer? Did you even sign up to actually try? Let's look at your history of comments on other products. You made one 5 star review with a comment on another product when you first joined, allow me to highlight a particular phrase because this is key to my next point: "developer listens and actions requests that are helpful, and reasonable, and that is something you won't get with the larger developers for months" Now I look in our intercom (btw, we provide live chat and let's look at the latest ticket: "You’ll get replies here and in your email: ✉️ {redacted} Our usual reply time 🕒 under 10 minutes" Curious is it not? Now let's search "Dylan" - NOTHING. You did not contact us at any point. I don't consider your review to be serious or posted in good faith in any way. All you've done since your first 5 star review is bomb other products with 1 star and post complete nonsense on other pages. On another product for "finding song meanings" you said "Go to Fiverr or Freelancer and get a brand designer, sneaker designer to go over this with you, this is not an AI tool, this is a design request." - HUH?! that's not a design tool. On another product for video personalization you said "Bard (Gemini) - Owned by Google does this already" - HUH?! no it doesn't. Are YOU an AI? What are you even doing other than posting one biased review of something you're probably invested in and putting others on blast with nonsense? Now the only point you've made that could in some reality make a modicum of sense is around that quoted $49.99 figure. Here's where we are with that. I did in fact attempt to update our profile for Osum on TAAFT to change, a couple of weeks ago, the quote "Free from $49.99/mo" to "Try for 7 days from $74.99/mo" however it doesn't seem to have been reflected on the listing. I'll check in with the TAAFT team on this.
1 Reply Share Report
JJ W
🙏 2 karma
Apr 5, 2024
I looked everywhere and all I can find is $1079 per year. Then I scrolled to a different section and found $599 per year. Where do we toggle down from Pro tier for $49.99 per year like you described? I can’t figure out what you’re talking about. Pretty bad even the company critiquing a review in their review gets it wrong.. I’m so confused. What do we get for $49.99 per year compared to the $599 per year on pro?
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Osum
🛠️ 1 tool 🙏 333 karma
Apr 9, 2024
Rated it
That was a typo which I couldn't edit/correct - I meant to add $49.99 per month (which is $599 per year) - thanks for mentioning!
11 Reply Share Report
jyoti yadav
🙏 1 karma
Mar 14, 2024
Rated it
I use Osum to uncover potential market opportunities in new territories and the reports it generated have been very productive for me. I am logistic business and with changing geopolitical and local situation, Osum tool always keeps me up to date. Osum is really Awesome....
1 Reply Share Report
Ajay Kumar
🙏 2 karma
Mar 14, 2024
Rated it
Awesome! Great research service
2 Reply Share Report
Praveen
🙏 2 karma
Mar 14, 2024
Rated it
The market research provided by Osum is of top notch. I was blown away by the kind of reports related to competitor analysis, SWOT analysis. PDF export functionality is something I requested them and happy that they will introduce this feature in next release. So far so good.
2 Reply Share Report
Best Boy
🙏 4 karma
Jan 26, 2024
Rated it
that thing isnt doing anything
2 Reply Share Report
Osum
🛠️ 1 tool 🙏 333 karma
Mar 1, 2024
Rated it
Hi thanks for pointing this out, we've checked and can confirm that the thing is in fact doing the thing 🫡
623 Reply Share Report
Andreas Strebinger
🙏 3 karma
Dec 19, 2023
Rated it
It's not free to try. Giving my email credit card name and all before I can even take a look at it is not free in my definition. Also seems to be vastly overselling their capabilities in the vid. No explanation how it works ust empty promisese
1 Reply Share Report
JJ W
🙏 2 karma
Apr 5, 2024
But it says “ You can dive into what Osum has to offer without reaching for your card.” in the faq
2 Reply Share Report
Osum
🛠️ 1 tool 🙏 333 karma
Mar 1, 2024
Rated it
Hi thanks for your feedback! We've just completed major upgrades to the breadth and depth of reports plus made sample previews available directly in the rows on the table here: https://osum.com/pricing you can hover your mouse over each to see an example of what you get in that feature.
2 Reply Share Report

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Osum was manually vetted by our editorial team and was first featured on December 8th 2023.
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Pros and Cons

Pros

Sales Prospect Profiler feature
Provides SWOT analysis
Detailed business reports
Explores market opportunities
Unveils buyer personas
Designed for diverse industries
Detailed product insights
Efficient market research
Supports strategic planning
Identifies potential expansion areas
Aligns strategies with customer needs
Profiling combines demographic and psychographic data
Quick research time
Facilitates customer-centric strategies
Identifies unique selling propositions
Supports persona-driven demand generation
Aids in informed strategic planning
Analyzes consumer reactions
Identification of customer needs
Increases operational efficiency
Aims for higher profitability
Targets audience demographics and interests
Unlocks business strategy insights
Improves lead and revenue goals
Helps understand customer fears and challenges
Helps create improved value propositions
Improves open rates for campaigns
Increases clickthrough rates
Helps identify emerging market trends
Saves time on research and analysis
Increase in marketing-generated revenue
Improves long-term profitability
Reduces customer churn
Achieves higher annual profit-growth
Useful for investors, entrepreneurs, business owners, marketers
Improves market knowledge
Helps capitalize on new opportunities
Addresses customer needs
Affects sales and profits positively
Helps stay ahead in evolving market
Adapts to emerging companies and products
Helps identify upcoming trends
Increased leads and faster lead conversion

View 38 more pros

Cons

Lack of API
Requires business URL input
No offline mode
Industry specificity not clear
Missing customizable features
No multilingual support
Limited to sales prospect profiles
No real-time customer support
No mobile app available
Single user interface only

View 5 more cons

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    I have been a big fan of your idea validator and I'm super excited to see another product from you. Just purchased my first market insights report and I can say your reports always live up to the standards. Keep up the good work. Wish you all the best.
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Q&A

What is Osum best used for?
What industries can Osum cater to?
What does Osum's Sales Prospect Profiler feature do?
How does Osum assist in strategic planning using SWOT Analysis?
How does Osum's Business Reports function work?
What insights can Osum's 'Market Opportunities' feature provide?
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