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Q&A

What is the main purpose of TrueMedia.org?

TrueMedia.org's main purpose is to combat AI-based disinformation, particularly in political campaigns. It aims to identify and combat manipulated media like deepfakes, and its goal is to foster a safer and more reliable digital information space.

How does TrueMedia.org use AI technology?

TrueMedia.org leverages AI technology in two primary ways. First, it uses generative AI as a security measure against deepfakes. Second, AI is used to understand and analyze content, helping to identify and reveal artificially forged media.

Who founded TrueMedia.org and what is his background?

TrueMedia.org was founded by Dr. Oren Etzioni, an award-winning AI expert and professor. He was the Founding Chief Executive Officer at the Allen Institute for AI (AI2), and is currently an Emeritus Professor at the University of Washington. He's also known for his pioneering work in areas like meta-search, online comparison shopping, machine reading, and open information extraction.

What is the TrueMedia's solution for detecting artificial forgery in media content?

TrueMedia.org offers a deepfake detector as its solution for detecting artificial forgery in media content. This tool is designed to aid entities such as newsrooms in spotting and revealing the existence of artificially manipulated media.

What type of media does TrueMedia.org mainly focus on detecting manipulation?

TrueMedia.org focuses on detecting manipulation in various forms of media, including video, audio, images and text. Special attention is given to deepfakes, which are often observed on social media platforms.

How does TrueMedia.org help in ensuring election security?

TrueMedia.org contributes to election security by detecting and exposing AI-based forgeries and disinformation campaigns, often focussed on political figures and events. This provides a line of defense against inaccurate information influencing election outcomes.

Can you provide some examples of public figures involved in deepfakes that TrueMedia.org has identified?

Some public figures involved in deepfakes identified by TrueMedia.org include Donald Trump and Taylor Swift. One deepfake showed Manhattan District Attorney Alvin Bragg clearing Trump of all charges. Another altered video showed Taylor Swift displaying a flag saying 'Trump won'.

How does TrueMedia assist newsrooms?

TrueMedia.org aids newsrooms by offering its deepfake detector. This tool is designed to help newsrooms and other entities in identifying and revealing artificial forgery in media content, ensuring the authenticity of information being disseminated.

What are some instances of disinformation that TrueMedia.org has tackled?

TrueMedia.org has tackled a number of disinformation instances. For example, it identified a deepfake involving Manhattan District Attorney Alvin Bragg and another showing Taylor Swift with a Trump flag. It also countered a fake video of Ukraine's top security official claiming responsibility for a terrorist attack.

Can anyone use TrueMedia's deepfake detector?

TrueMedia.org's deepfake detector can be accessed with a work email, suggesting its usability by professionals or organizations related to media, politcs, or those needing its services.

How does TrueMedia.org's platform contribute to safer digital spaces?

TrueMedia.org contributes to safer digital spaces by offering services like deepfake detection. By identifying and countering manipulated media, particularly in the context of political campaigns, it helps reduce the spread of disinformation and forgeries.

What is the role of generative AI in TrueMedia's operations?

TrueMedia.org uses generative AI as a form of security against deepfakes. The AI is used to create models that assist in the detection and counter of forged media content.

Who are TrueMedia.org's partners?

TrueMedia.org's partners include TheHive.ai, GetClarity.ai, RealityDefender.com, Sensity.ai, Octo.ai, AIorNot.com, and Microsoft. These companies are presumably working together to combat AI-based disinformation.

What is the cost of using TrueMedia.org's services?

TrueMedia.org offers its services free of cost. As a non-profit, non-partisan entity, its primary focus is on combating AI-based disinformation in political campaigns.

How does TrueMedia.org define manipulated media?

TrueMedia.org defines manipulated media as any type of content, including video, audio, images, and text, that have been altered or forged, often through AI technologies. This includes, but is not limited to, deepfakes often seen on social media platforms.

Where can I find the deepfake detector from TrueMedia.org?

The deepfake detector from TrueMedia.org is available on their website. However, a work email appears to be required to access it.

What is the team composition at TrueMedia.org?

The team at TrueMedia.org consist of individuals specializing in operations, engineering, product and design, partnerships, and research. The team is led by founder Dr. Oren Etzioni. Other key members include James Allard and Kathy Thrailkill in Operations, Michael Bayne and Aerin Kim in Engineering, Molly Norris Walker in Product and Design, Arthur Min in Partnerships, and Oren Zamir and Devon Ukrainec in Research.

Who are the advisory board members of TrueMedia.org?

The advisory board of TrueMedia.org includes Renee DiResta, Darrell M. West, Kate Starbird, Jevin West, Siwei Lyu, and Wael AbdAlmageed. These individuals hold prominent positions in academia and research, specializing in areas like information integrity, media forensics, and technology innovation.

How can I partner with TrueMedia.org?

Potential partners can approach TrueMedia.org directly through their website. They already have a number of partners listed, suggesting a platform open to collaboration in combating manipulated media.

How can I submit political deepfake examples to TrueMedia.org?

To submit political deepfake examples to TrueMedia.org, you can use the submission function on their website. The exact process or requirements for submission are not specified.

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