Marketing intelligence, redefined

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April 16, 2026

Whatagraph IQ

Marketing analysis

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Marketing intelligence, redefined

Marketing Intelligence Data Reporting AI-based Reporting Report Customization Automated Marketing Data Analysis Data-driven DecisionsFree + from $249/mo

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Overview Discussion

Overview

Whatagraph IQ is an AI-powered tool designed to streamline and enhance reporting for marketing data. By handling the complete report creation process, this tool allows users to focus on insightful, data-driven decisions rather than spending time on report layouts or troubleshooting filters.

As part of its functionality, Whatagraph IQ includes features that allow for the fast customization of reports in response to user demands. Details, such as specific charts or tabs, can be added on the fly, depending on the user's requirements.

In addition, Whatagraph IQ takes on tasks such as branding and summarising reports. Users can upload an image and allow the tool to generate a report theme that matches, and can fine-tune elements such as fonts, colors, and icons.

The tool also includes an IQ Summary feature which generates written performance insights based on the user's data, eliminating the need for manual report summaries.

Whatagraph IQ also incorporates an IQ Chat feature, where users can seek quick insights or breakdowns directly within their report. An upgraded version of the tool, Whatagraph IQ+, offers added features including stakeholder interaction through shared report links, user-guided personalization of summaries, and automated updates of AI summaries in line with date range shifts.

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August 23, 2025

Initial release of Whatagraph IQ.

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Marketing analysis Whatagraph IQ

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Pros and Cons

Pros

Handles complete report creation

Fast report customization

Ad hoc chart addition

Report branding capabilities

Summary generation feature

Interactive IQ Chat

Image upload for themes

Font, color and icon customization

Integrated performance insights

Stakeholder interaction in IQ+

User-guided summary personalization

Manages report filter troubleshooting

Branding element auto-replication

Auto layouts creation

On-the-fly tab creation

Direct insights in reports

Expanded icon library

Plain language performance explanations

Real-time data chat feature

Feedback-based report modifications

User-styled shared report links

Exploratory data interaction for stakeholders

Automated date range shift updates

Custom dimension building

Widget problem detection and fixing

Marketing data transformation

Multi-channel report centralization

Technical expertise not necessary

View 23 more pros

Cons

No offline access

No multi-language support

Requires constant internet connectivity

No stated data security measures

No integration with non-marketing platforms

Limited customizability of widgets

No available mobile app

No freemium version offered

Limited icon library for branding

No mentioned support for third-party APIs

View 5 more cons

Q&A

What is Whatagraph IQ?

Whatagraph IQ is an AI-powered tool that is designed to streamline and enhance marketing data reporting. The core idea is to address and solve the time-intensive tasks of creating and customizing reports, allowing users to invest their time in making important data-driven decisions instead. It incorporates features for quick customization of reports, real-time insights, and troubleshooting. An upgraded version, Whatagraph IQ+, adds further features for increased automation and stakeholder engagement.

How does Whatagraph IQ streamline marketing data reporting?

Whatagraph IQ streamlines marketing data reporting by automating the entire report creation process. Users no longer need to spend time building report layouts or troubleshooting filters, as the tool handles these tasks. This not only saves time but also ensures the accuracy and consistency of reports. It effectively transforms complex data into simple narratives and graphics, making the data more comprehensible and manageable. The resultant reports can then be used to draw insightful, data-driven decisions.

What features does Whatagraph IQ have for customizing reports quickly?

Whatagraph IQ offers a myriad of features to quickly customize reports according to user demands. Users can add details like specific charts or tabs instantly depending on their requirements. It offers functionality such as creating an entire report in one go, adding new tabs effortlessly, and obtaining the exact charts needed. The customization process also incorporates AI-driven adjustments, making the tool even more efficient.

Can Whatagraph IQ handle report branding and summarising?

Yes, Whatagraph IQ is designed to efficiently manage report branding and summarising. The tool allows users to upload an image of their choice and then generates a report theme that matches the image. Additionally, users can fine-tune elements such as fonts, colors, and icons to align them with their brand identity. For summarising, the tool incorporates an IQ Summary feature that generates written performance insights based on users' data, eliminating the need for manual report summaries.

What is the IQ Summary feature in Whatagraph IQ?

The IQ Summary feature in Whatagraph IQ is an AI-driven assistant that generates written performance insights based on a user's data. It is designed to eliminate the need for manual report summaries. Instead of investing time to write thorough reports, users can rely on IQ Summary to present detailed performance insights in plain language, which can be useful for internal reviews and client-facing updates.

What role does the IQ Chat feature play in Whatagraph IQ?

The IQ Chat feature in Whatagraph IQ is an interactive attribute that allows users to fetch quick insights or breakdowns directly within their report. Whether a user needs fast insights or an analysis of trends, the IQ Chat feature provides instant answers, ensuring that users have immediate data and information on hand without having to leave the reporting interface.

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What additional features are included in Whatagraph IQ+?

Whatagraph IQ+ is an upgraded version of Whatagraph IQ that offers added features like allowing stakeholders to chat with their data on shared report links. It allows user-guided personalization of summaries and automatically updates AI summaries as per the date range shifts. These features impart more control and consistency in the reports for scaling teams. IQ+ also has features for creating custom dimensions without guesswork and automatically detecting and fixing widget issues before they cause any disturbance in the reports.

How can users personalize summaries in Whatagraph IQ?

In Whatagraph IQ+, users can personalize summaries by adding context about the brand, industry, or campaign. This enables the AI to match the user's tone of voice and reporting style, providing a more detailed and tailored analysis. It allows users to guide the IQ in its approach and tone, ensuing in a more personalized and relevance-rich summarised report.

How does Whatagraph IQ handle date range shifts in AI summaries?

Whatagraph IQ handles date range shifts in AI summaries by ensuring that the AI summaries update automatically whenever the date range shifts. This feature is particularly useful for live dashboards or automated reports that require fresh and up-to-date commentary. In effect, irrespective of the changing date range, users always get the most current summary.

What is the process to generate a report theme in Whatagraph IQ?

In Whatagraph IQ, to generate a report theme, users can upload an image and the tool will create a matching report theme. The tool uses AI to process the image and create a unified aesthetic for the report. So, by simply uploading an image, users can obtain a professionally designed, custom report theme in seconds.

What features could be fine-tuned in Whatagraph IQ?

In Whatagraph IQ, users can fine-tune multiple features such as fonts, HEX codes, and colors. They can also access an expanded icon library to align with any client style. The combination of these adjustable components allows users to create uniquely branded reports that can match the aesthetic of their brand or the client's brand.

How does Whatagraph IQ help make data-driven decisions?

Whatagraph IQ helps make data-driven decisions by presenting the complex data in a format that's easy to understand. It transforms data into narrative and graphic formats that provide a clear view of performance metrics. It eliminates the effort and time required to put together reports, thus leaving users more time to focus on strategizing based on the insights derived from these reports. Furthermore, its AI-powered features like the IQ Summary deliver summarized insights straightaway, eliminating the manual effort.

Can users add specific charts or tabs in Whatagraph IQ?

Yes, users can add specific charts or tabs in Whatagraph IQ. The tool offers a feature called IQ tab creation that allows users to swiftly add new tabs on the fly. Similarly, it has an IQ widget creation feature for obtaining the exact charts needed. Both these features aim to provide flexibility and ease of customization to the users.

How does the tool interact with stakeholders through shared report links?

Whatagraph IQ+ interacts with stakeholders through shared report links. IQ chat, a feature in Whatagraph IQ+, is now available on these shared report links, matching the report theme and branding. This feature encourages stakeholders to explore and understand their data, while simultaneously reducing time spent on follow-ups.

Does Whatagraph IQ allow icons customization?

Yes, Whatagraph IQ allows for icons customization. It offers an expanded icon library that users can access to align with any client style. This feature allows users to enhance their reports visually, providing branding consistency and ensuring aesthetic alignment with the brand identity.

What is the process to troubleshoot filters in Whatagraph IQ?

Whatagraph IQ leverages its AI-based abilities to troubleshoot filters in report creation. It automatically detects and rectifies issues related to incompatible metrics and incorrect dimensions, ensuring that the reports are accurate and meaningful. Moreover, it eliminates the need for users to spend time on manual troubleshooting, hence increasing the productivity of the report creation process.

What is involved in the process of report customization in Whatagraph IQ?

In Whatagraph IQ, the process of report customization involves users inputting what they need, and the tool creates the full report. Various steps are involved including the creation of full reports in one go, adding new tabs as required, and generating specific charts as per the need. If there are changes needed, users simply have to input those requirements and the tool adjusts the report accordingly.

How do automated updates of AI summaries work in Whatagraph IQ?

In Whatagraph IQ, automated updates of AI summaries work hand-in-hand with the feature that handles date range shifts. When the date range changes, the AI summaries automatically update to reflect the changes. This automation ensures that regardless of the date range used, the users are provided with fresh, up-to-date commentary.

How can users upload an image in Whatagraph IQ?

In Whatagraph IQ, users can upload an image by directly inputting it into the system. Once uploaded, the tool processes the image and creates a matching report theme. This feature allows for rapid brand alignment in reports, removing the necessity for manual report design.

Can users seek quick insights within their report using Whatagraph IQ?

Yes, users can seek quick insights within their report using Whatagraph IQ. They can get these insights directly within their report by utilizing the IQ Chat feature. By typing in their query, users can get instant answers, whether they need quick insights or detailed trend breakdowns.

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