Appconceptualization

What's New Since the v2 platform rebuild, Articos has added two new research types (Message Testing and Landing Page Testing), a reusable Persona Library, and dozens of workflow refinements across all five steps. New Research Type: Message Testing ---------------------------------- - Test up to 5 message, headline, or value-proposition variants against your personas and see which one resonates -- not just single-variant interviews - Guided setup with message-type categories (headline, value prop, email subject, ad copy, and more) plus a couple of quick context questions - Every persona is interviewed against every variant, so results are a true per-persona and per-segment comparison rather than a split sample - Dedicated Step 4 view: persona list on the left, that persona's variant-by-variant responses on the right - Report ranks a winning variant with a per-dimension scorecard; single-variant tests get a diagnostic "how does this land" read instead of forced winner/loser language - Add another variant straight from a finished report (up to 5) and get a refreshed head-to-head -- it reuses the same personas and questions, so there's no starting over New Research Type: Landing Page Testing --------------------------------------- - Upload or capture a single landing page, pick one goal, and get persona feedback scored against that goal - Single-page scorecard report -- goal-achievement score, UX-dimension breakdown, themes, and recommendations (not a two-way A/B comparison) - Available on the free Trial, not just paid plans - Interview-script edits in Step 3 now reliably persist through execution Persona Library --------------- - Save any persona -- or a whole audience at once -- to a personal library and reuse it across future studies instead of regenerating every time - New Persona Library page with search, filter, and a full read-only detail view (bio, personality traits, attributes) - "Reuse Existing Personas" option when starting a new study (idea validation, A/B testing, and message testing) - Saved personas show a persistent "Saved" badge so you always know what's already in your library Persona Generation & Step 2 --------------------------- - Refine a persona in plain English -- type an instruction ("make her more skeptical of new tools") and the AI regenerates just that persona; review a before/after diff before applying - Persona names are now guaranteed unique and consistent with each persona's origin; gender is a proper generated attribute for better distribution - Step 2 redesigned into a two-pane layout -- stats and per-role breakdown on the left, a filterable persona grid with a slide-in detail drawer on the right - Add a single persona to a role without regenerating the whole set Step 1: Intake & Onboarding --------------------------- - Attach a document to your Step 1 chat (PDF, Word, TXT, or Markdown, up to 10MB) and the AI reasons over it alongside your messages - Upload your own interview script in Step 3 -- the AI extracts your questions and you choose to append them or replace the generated script - One-click starter-example cards on the Step 1 opener for first-time users - Revamped first-run onboarding: choose your role and primary use case right after signup - Self-service "Forgot password" flow with a branded reset email and reset page Reports (Step 5) ---------------- - Reports now generate in the background -- close the tab or refresh and the report keeps building server-side, ready when you return - Live progress on the Step 4 card ("Generating your report" -> "View Report") - Download your report as a PDF from Step 5 - Shared/public A/B report links now include the same participant count, question count, and variant screenshots as your private view Interviews (Step 4) ------------------- - Download every completed transcript at once as a single combined PDF -- works for standard, A/B, and message-testing studies - Download an individual persona's transcript as a PDF from the interview modal - Interviews are more resilient to transient AI hiccups: a mid-interview failure now retries automatically instead of failing outright, and a permanently failed interview shows a clear "failed" state instead of spinning Plans & Billing --------------- - New "Pay per research" option -- buy a one-time research pack (credits that never expire) instead of a monthly plan, right from the upgrade modal - Trial extended to 7 days (up from 3) - Study limits now count completed studies, not started ones -- create and abandon as many drafts as you like; only a finished study with a report counts against your plan or pack - Trial users now see the full product UI, with upgrade prompts appearing at the point of use instead of grayed-out feature

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