User personas 2020-10-30
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Buyer personas for businesses & competitors w/ data.
Generated by ChatGPT

Delve AI is an AI tool that helps businesses to create data-driven buyer personas for their businesses and their competitors' businesses in just a few minutes.

The tool offers three different options for creating personas: Live Persona, Social Persona, and Competitor Persona. The Live Persona option uses Google Analytics data to create personas for a website, while the Social Persona option generates social personas for a business's social media audience.

The Competitor Persona option allows businesses to create personas for their competitors using Delve AI's intelligence data. Delve AI's tool is quick, user-friendly, and provides valuable insights into audience behavior, segments, and evolution.

The tool uses data such as demographics, values, hobbies, and more to sort the information into primary, secondary, and tertiary personas. Delve AI provides industry-specific insights for both B2B and B2C industries and allows businesses to gain clarity on their audience while leveraging group and user level views for insights.

Additionally, users can refine their ideal customer profile with competitor data and combine it with insights from their desirable segment. Delve AI has a free trial option and offers different pricing plans for single businesses and multiple businesses.

Delve AI is used by more than 7,000 businesses and agencies across the globe.


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Delve was manually vetted by our editorial team and was first featured on March 17th 2023.
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16 alternatives to Delve for User personas

Pros and Cons


Quick persona creation
User friendly
Three persona creation options
Industry-specific insights
B2B and B2C insights
Audience behavior analysis
Data segmentation
Evolution overviews
Refine with competitor data
Insights combine with segment learnings
Different pricing plans
Free trial available
Global client base
Google Analytics incorporation
Competitor Persona with Delve data
Uses values, hobbies in segmentation
Primary, secondary, tertiary personas
Business and competitor persona creation
Automatic personification
Audience intelligence
Social media enrichment
Insights from reviews
Organization tracking
User journey tracking
Automatic updates
Audit inputs for influencer, websites
Press and news sources check
Podcasts & YouTube channel metrics
Topic and hashtag tracking
Page/query analysis for competitors
Driving growth with desirable segments
Unravel competitors' strategies & keywords
E-commerce persona creation
Behavioral, demographic, geographic segmentation
Automatic marketing segmentation
No code needed
Result in minutes
Competitor keyword finding
B2C Industry specific insights for sectors
B2B Industry specific insights for sectors
Buyer and social persona creation
Test drive for free
Single and multiple businesses plan


Uses Google Analytics data only
Lacks bespoke persona creation
Limited to three persona options
Depends on competitor's data
Requires competitor domain information
No segment merging feature
Limited industry-specific insights
No detailed feedback mechanism
Lacks data visualization tools
Unclear data privacy policies


What is Delve AI?
How does Delve AI work?
Do I need any technical skills to use Delve AI?
How does Delve AI define primary, secondary, and tertiary personas?
Does Delve AI provide industry-specific insights for both B2B and B2C?
What are the main features of Delve AI?
Can I use Delve AI to create personas for my competitors?
Does Delve AI offer a free trial?
What benefits can I expect from using Delve AI?
How does Delve AI use Google Analytics data to create personas?
Which social media channels does Delve AI generate personas from?
What types of data does Delve AI use to create personas?
Can I refine my customer profile with competitor data using Delve AI?
Does Delve AI provide automatic updates?
How does Delve AI's 'User journeys' feature work?
Are there different pricing plans for single and multiple businesses?
Can I use Delve AI to gain insights into my social media audience?
What is the 'Organization tracking' feature in Delve AI?
Can I conduct a competitor analysis with Delve AI?
Can I use Delve AI to uncover my competitors' strategies and keywords?


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