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AI-Backed Mobile Marketing 2023-12-07

Gamelight - AI-Backed Mobile Marketing

4.8(4)

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Günay Aliyeva, Florian Elmies

🛠️ 1 AI 🙏 22 karma

Acquire high quality users at scale with our revolutionary AI platform for mobile games marketing.

Overview

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Gamelight is a User Acquisition (UA) platform designed specifically for mobile games. The key feature of Gamelight is its ability to drive direct gamers traffic from its self-published game recommendation platform.

It incorporates a range of extensive targeting options including age, gender, vertical, lookalike and competitor game targeting to tunnel down and reach the intended audience.

Gamelight employs advanced algorithms to analyse app usage data and user gaming behaviour to understand their gaming preferences and playtime. The platform uses this data to create detailed user profiles based on their gaming behaviour and demographic data.

Upon doing so, it facilitates personalized game recommendations to match these user profiles, enhancing their overall gaming experience. Another intriguing feature of Gamelight is its Reward Algorithm.

It incentivizes users to play games, earning them points that can be exchanged for gift cards and vouchers. This approach to user engagement and retention fosters a dedicated fanbase for immersive gaming experiences.

Gamelight's Return on Ad Spend (ROAS) Algorithm also analyzes usage data to identify users most likely to make a purchase, thereby putting it at a clear advantage over other UA sources.

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AI-Backed Mobile Marketing Gamelight - AI-Backed Mobile Marketing 4.8(4)

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Gamelight - AI-Backed Mobile Marketing was manually vetted by our editorial team and was first featured on December 7th 2023.

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Pros and Cons

Pros

Direct gamers traffic sourcing

Self-published game recommendation platform

Extensive targeting options

Age, gender, vertical targeting

Lookalike, competitor game targeting

Advanced algorithms usage

Detailed user gaming behaviour analysis

Gaming preferences, playtime knowledge

Detailed user profiles creation

Personalized game recommendations

Reward algorithm incorporated

Points for playing games

Gift cards, vouchers rewards

User engagement, retention strategy

Immersive gaming support

ROAS algorithm

Purchase likelihood evaluation

Demographic data utilization

Specific for mobile games

Self-Serve Dashboard

Algorithmically driven game recommendations

Loyalty Program

Cons

No easy integration with third-party

Relies heavily on user engagement

Dependent on demographic data

May not work with ad-blockers

Limited rewards option (gift cards, vouchers)

Q&A

What is Gamelight - AI-Backed Mobile Marketing?

Gamelight - AI-Backed Mobile Marketing is a User Acquisition platform specifically designed for mobile games. It drives direct gamers traffic from its self-published game recommendation platform and utilizes advanced algorithms to analyze users' gaming behavior along with a range of extensive targeting options.

How does Gamelight - AI-Backed Mobile Marketing's game recommendation work?

Gamelight - AI-Backed Mobile Marketing's game recommendations work by analyzing user gaming behaviour, their preferences and playing habits. It then matches these extracted data points with the most relevant games from its platform. The recommendation process is individualized to provide a tailored experience to users.

What role does the Reward Algorithm play in Gamelight - AI-Backed Mobile Marketing?

Gamelight - AI-Backed Mobile Marketing's Reward Algorithm incentivizes users to increase their playtime by introducing a point-earning system. As users play games, they accumulate points which can be exchanged for gift cards and vouchers, thereby promoting user engagement and loyalty.

What is Gamelight - AI-Backed Mobile Marketing's ROAS Algorithm?

Gamelight - AI-Backed Mobile Marketing's Return on Ad Spend (ROAS) Algorithm assesses users' app usage, vertical, engagement, competitor game usage, and demographic data to identify users most likely to make a purchase. The algorithm advantages Gamelight - AI-Backed Mobile Marketing over other User Acquisition sources that rely on third-party data.

How does Gamelight - AI-Backed Mobile Marketing use app usage data?

Gamelight - AI-Backed Mobile Marketing uses app usage data along with advanced algorithms to analyze user gaming behaviour. This in-depth analysis aids in understanding their gaming preferences and playing habits. The derived data is then used to create detailed user profiles and provide personalized game recommendations.

What targeting options does Gamelight - AI-Backed Mobile Marketing offer?

Gamelight - AI-Backed Mobile Marketing offers a range of targeting options including age, gender, vertical, lookalike, and competitor game targeting. These options allow for accurate reaching of the intended gaming audience.

How does Gamelight - AI-Backed Mobile Marketing create user profiles?

Gamelight - AI-Backed Mobile Marketing uses advanced algorithms to analyze app usage data and user gaming behaviour. It uses this derived data, along with users' demographic details, to create detailed user profiles which are then used to render personalized game recommendations.

Can Gamelight - AI-Backed Mobile Marketing provide users that are similar to my paying users?

Yes, Gamelight - AI-Backed Mobile Marketing can provide users that are similar to your paying users. This is done through its 'Lookalike targeting' feature, which helps to create audiences and acquire users that share characteristics with your most profitable users.

What data points does Gamelight - AI-Backed Mobile Marketing have exclusive access to?

Gamelight - AI-Backed Mobile Marketing has exclusive access to various data points, such as users' app usage, vertical, engagement, competitor game usage, and demographic data. This exclusive access bolsters their ability to cast a wide net in locating users most likely to engage with and purchase your game.

How does Gamelight - AI-Backed Mobile Marketing's platform enhance user gaming experience?

Gamelight - AI-Backed Mobile Marketing enhances user gaming experience by matching individual user profiles with personalized game recommendations. By understanding users' gaming habits, preferences and playtime, Gamelight - AI-Backed Mobile Marketing can provide a uniquely tailored gaming experience for each user.

How does Gamelight - AI-Backed Mobile Marketing ensure user engagement and retention?

Gamelight - AI-Backed Mobile Marketing ensures user engagement and retention through its Reward Algorithm. This feature incentivizes gameplay by rewarding points based on duration, which can be exchanged for gift cards and vouchers. It fosters a dedicated fanbase and creates an immersive experience that encourages users to maintain their engagement.

Can points earned in Gamelight - AI-Backed Mobile Marketing be exchanged for rewards?

Yes, points earned in Gamelight - AI-Backed Mobile Marketing can indeed be exchanged for rewards. Playing games earns users points based on their gameplay duration. These points can subsequently be exchanged for gift cards and vouchers, providing tangible rewards for users' engagement and loyalty.

What is the benefit of Gamelight - AI-Backed Mobile Marketing's Lookalike targeting feature?

Gamelight - AI-Backed Mobile Marketing's Lookalike targeting feature enables the acquisition of users sharing similar characteristics with your paying users. This essentially allows you to reach out to more potential customers that are likely to contribute to your revenue as they have similar characteristics to your existing profitable users.

What does Gamelight - AI-Backed Mobile Marketing mean by 'vertical targeting'?

'Vertical targeting' in Gamelight - AI-Backed Mobile Marketing refers to acquiring users who enjoy games in the same category or genre as your game. It assists you in reaching out to the audience that already has a keen interest in the type of game you offer.

Can Gamelight - AI-Backed Mobile Marketing target users that play my competitors' games?

Yes, Gamelight - AI-Backed Mobile Marketing can target users that play your competitors' games. This is achieved through 'Competitor Game Targeting' based on app ids, which allows you to reach an audience already interested in games similar to yours.

Does Gamelight - AI-Backed Mobile Marketing offer a demo of its platform?

Yes, Gamelight - AI-Backed Mobile Marketing does offer a demo of its platform. Users have the option to 'Request Demo' on the website, which allows them to test and explore the functionality of the platform.

How does Gamelight - AI-Backed Mobile Marketing calculate the likelihood of a user making a purchase?

Gamelight - AI-Backed Mobile Marketing calculates the likelihood of a user making a purchase by using their ROAS Algorithm. It analyses users' app usage, vertical, engagement, competitor game usage and demographics data to identify users who are most likely to make a purchase.

How can Gamelight - AI-Backed Mobile Marketing help game developers acquire high quality users?

Gamelight - AI-Backed Mobile Marketing helps game developers acquire high quality users through its intelligent user acquisition platform. It analyses user gaming behaviour and preferences, generates personalized game recommendations, and offers extensive targeting options. The aim is to engage users who are most likely to enjoy and invest in a developer's game.

What kind of demographic data does Gamelight - AI-Backed Mobile Marketing use to create user profiles?

Gamelight - AI-Backed Mobile Marketing uses various forms of demographic data to create user profiles. This includes data like age and gender, plus additional data points collected from their gaming preferences and behaviour. This information helps construct detailed profiles which enhance the efficacy of personalized game recommendations.

How does Gamelight - AI-Backed Mobile Marketing's self-serve dashboard work?

Information about Gamelight - AI-Backed Mobile Marketing's self-serve dashboard isn't currently available. However, on most platforms, a self-serve dashboard gives users the full control to manage their campaigns and observe the metrics without any external assistance.