Overview

Keak is an Artificial Intelligence (AI) powered tool specialized in A/B testing for website optimization. It helps to streamline your testing and learning process by generating website variations and tracking their performance.

Keak functions by using an AI model that has been trained on thousands of A/B tests to create tailored solutions. Once generated, Keak automatically applies these changes and launches A/B tests.

This tool affords its users the opportunity to retrain the AI model when a test reaches statistical significance, using the accumulated data to refine the current model.

This process then repeats, suggesting a self-improvement cycle for both the website and the model. Keak's advanced feature includes the automation of A/B testing, alongside the manually selectable options.

For larger scale changes, Keak incorporates a URL split tester that redirects traffic to different pages to measure each page's outcome. Keak is compatible with all websites and is designed for effortless integration, keenly promoting user control and update notifications alongside its automated services.

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Keakv3

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Keak v3

Nov 7, 2025

Fabrice Mayrand

wrote:

LoRA fine-tuning on Meta’s Llama 3.1 8B Instruct model.

Specialization in Conversion Rate Optimization (CRO) and A/B Testing automation.

Full-Site Testing: Test headlines, CTAs, images, copy, layouts, colors, forms, and navigation for optimized user experience.

Shopify Integration: Seamless tracking of checkouts and ROI attribution directly within Shopify.

Fabrice Mayrand

@fabrice-mayrand

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Joined: November 2025

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Pros and Cons

Pros

Advanced A/B Testing

Automatically applies changes

Cycle of self-improvement

Website variation generation

URL split tester feature

User control

Accuracy-enhancing notification system

Effortless website integration

Streamlined testing process

Automatic test launch

Performance tracking

Click & Generate feature

Supports text and button changes

Autopilot for auto learning

Test data accumulation

Optional user control over tests

Split traffic feature

Compatibility with multiple websites

Easy script placement

Performance improvement over time

Enhances conversion rate

Keak works everywhere

Easy extension use

Efficient dashboard performance tracking

Event manager feature

Automates variation generation

Frequent model refinement

Allows for large-scale changes

Manual selection options

Capability to test images

Generates multiple website variations

View 26 more pros

Cons

May affect webpage load time

Potential privacy concerns

Accuracy of A/B tests

Notifications may be annoying

Requires periodic model retraining

Might lead to layout issues

Limited customization of tests

Possible conflict with other scripts

Requires script installation

View 4 more cons

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Q&A

What is Keak?

Keak is an Artificial Intelligence (AI) powered tool specialized in A/B testing for website optimization. It is designed to help streamline the testing and learning process by generating website variations and tracking their performance.

How does Keak work?

Keak operates by utilizing an AI model that has been trained on thousands of A/B tests to create personalized solutions. These solutions, once generated, are automatically applied to the website, and A/B tests are launched. Should a test reach statistical significance, Keak uses the accumulated data to refine the AI model, enabling both the website and the AI model to self-improve.

Does Keak generate website variations automatically?

Yes, Keak is capable of automatically generating website variations. The AI model generates these variations and applies them to the website in relation to the A/B tests.

What's the advantage of retraining Keak's AI model?

The advantage of retraining Keak's AI model lies in the platform's ability to use accumulated test data to refine its current model. This refinement process makes the model more accurate and effective over time, ultimately enhancing the performance of A/B tests and the optimization of the website.

Can Keak create larger scale changes for my website?

Yes, Keak has the ability to create larger scale changes for your website. Alongside generating small variations, Keak has a URL split tester feature that can redirect traffic to different pages to measure the distinct outcomes of each page, thereby allowing for broader scale changes.

What type of tests does Keak create and launch?

Keak creates and launches A/B tests. These tests are a method of comparing two versions of a webpage to see which one performs better. Keak takes this process a step further by using an AI model to generate variations for these tests.

+ Show 14 more

Can I manually adjust options in Keak?

Yes, Keak does offer manually adjustable options, offering user control alongside its automated services. Determined to offer user flexibility, Keak has designed its interface in such a manner that provides the user with both automated and manually selectable options.

Does Keak offer a notification system?

Yes, Keak has a built-in notification system. Users are updated every time there is a new test or a significant event occurs in the testing process so they always remain up-to-date with the progress of their website's performance.

What platforms is Keak compatible with?

Keak is compatible with all websites. It provides specific guides for easy installation on platforms like Shopify, Framer, Webflow, Wordpress and Squarespace.

How does the self-improvement cycle in Keak work?

The self-improvement cycle in Keak operates as follows: Initially, Keak's AI model generates website variations and launches A/B tests. Once these tests reach statistical significance, the data accumulated from the tests is used to refine the model. This refined model then generates improved website variations, and the cycle repeats, enhancing both the website's and the AI model's performance.

Is Keak able to redirect traffic for URL split testing?

Yes, Keak has a feature for URL split testing that can redirect traffic to different pages. This feature allows for the comparison of multiple outcomes, thereby permitting larger scale changes and tests.

How does Keak integrate with my website?

Keak integrates with your website through a simple installation process. It is designed for effortless integration and even offers specific installation guides for platforms like Shopify, Framer, Webflow, Wordpress and Squarespace.

Does Keak use a trained AI model for A/B testing?

Yes, Keak utilizes an AI model that has been trained on thousands of A/B tests for optimizing your website. This model is used to generate tailored website variations and automatically launch the appropriate A/B tests.

Can Keak track performance of website variations?

Yes, Keak is designed to track the performance of the website variations it creates. It continually gathers data from each test and uses that data to further enhance the A/B testing methods and the website's performance.

What data does Keak use to refine its AI model?

Keak uses the data collected from the A/B tests it conducts to refine its AI model. When a test achieves statistical significance, the data from that test is used to fine-tune the AI model, thereby improving the effectiveness of future tests.

Does Keak support automated A/B testing?

Yes, one of Keak's advanced features is the automation of A/B testing. This automation includes the generation of website variations, the launching of A/B tests, and the refining of the AI model based on accumulated data.

What is the URL split tester in Keak?

The URL split tester in Keak is an advanced feature that facilitates larger scale changes on the website. It works by redirecting traffic to different pages and measuring each page's outcome, allowing users to run broader scale tests.

How does Keak promote user control?

Keak promotes user control by providing manually selectable options alongside its automated services. Autopilot mode is optional and every time a new test is launched, users are notified. This balance of automation and user control provides transparency and flexibility to all users of Keak.

Can Keak automatically apply changes to my website?

Definitely, once Keak's AI model generates tailored solutions for the website, Keak automatically applies these changes. These modifications are geared towards optimizing the website's performance.

How does Keak generate new variations and launch A/B tests?

Keak generates new variations and launches A/B tests through its AI model. The model is trained on thousands of A/B tests which enables it to generate improved variations. These variations are then automatically applied, and A/B tests are launched to monitor the impact of these changes on the website's performance.

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Keakv3

Overview