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January 14, 2024

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Percept Insight

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AI-powered analytics: Fast, affordable, insightful.

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Overview Discussion 1

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Overview

Percept Insight by Raptorise, is an intelligent platform powered by AI to revolutionize user analytics. Its key features include advanced visualizations for ad-hoc insights, user journey identification, cohort creation, interaction analysis and user engagement.

It serves as a comprehensive solution providing an all-in-one product experience. It includes a dashboard for building reports and sharing across teams, and an engagement module that creates campaigns based on user cohorts and actions.

Insights module provides an impactful way to analyze user interactions over time and on different dimensions. The tool also assists in identifying user navigation paths and optimizing them, pinpointing where users leave and why, and understanding and optimizing product performance.

It also allows customer segmentation based on behavior, demographics, or location for tailored marketing and communication strategies. The tool is designed for easy use by everyone, yet provides deep analytical capabilities for experts.

The simplicity of the tool and the depth of its data insights have earned it testimonies from users claiming significant enhancement to their products and reductions in SaaS analytics costs.

It offers different plans tailored to event limits and customer needs, including Base, Pro and Enterprise plan.

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Percept InsightInitial

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Initial release

July 23, 2023

Initial release of Percept Insight.

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Zeeshan Anwar

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Oct 8, 2024

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@Percept Insight

Percept Insight has been an excellent addition to our data analytics strategy. The platform allows us to dive deep into user behavior, providing valuable insights that are easy to understand and act on. One of the standout features is the A/B testing tool, which has helped us refine our product by running multiple experiments simultaneously. The system's real-time analytics make it easy to see immediate impacts, so we can adjust our strategies on the go. The setup was seamless, and the free $10 credit was a fantastic bonus, letting us explore the platform's capabilities before fully committing. The dashboard is clean and intuitive, presenting complex data in a simple format that our team can easily digest. With Percept Insight, we’ve improved user retention, engagement, and conversion rates. It’s clear the platform was built with both technical and non-technical users in mind, which makes it accessible for everyone on the team.

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Pros and Cons

Pros

Advanced visualization

Ad-hoc insights

User journey identification

Cohort creation

Interaction analysis

User engagement tracking

Comprehensive all-in-one tool

Dashboard for reports building

Sharing reports across teams

Creating campaigns based on cohorts

Analyzing user interactions over time

Analyzing user interactions across dimensions

User navigation paths identification

Navigation paths optimization

Identifies where users leave

Understanding product performance

Product performance optimization

Customer segmentation

Tailored marketing strategies

Tailored communication strategies

Usable by everyone

Deep analytical capabilities for experts

SaaS analytics cost reduction

Different tailored plans

Base, Pro and Enterprise plans

Supports up to 5 million events

Customizable pricing plan

Engagement module direct interaction

Funnel drop off analysis

Behaviour-based segmentation

Demographics-based segmentation

Location-based segmentation

Specific user groups personalization

Clear user journey view

Integrated user conversion breakdown

User interactions drill down

Combine metrics

Overlay functions

Customer success manager assistance

Tailored email, SMS, push notifications

Real-time engagement

Testimonies from users

Emerging trends analysis

Inventory optimization

Last mile delivery action

Reduction of returned rates

Full access to reporting setups

Full access to report privacy controls

Support for interaction & anomaly detection

Customer-defined query and visualizations

High data consumption cost reduction

Product development and marketing assistance

User retention improvement

User behavior in-depth understanding

View 49 more pros

Cons

Plan limited by event counts

Segmentation feature lacking specificity

Pricing model complexity

Limited interaction & anomaly detection

No explicit data security features

Support limited to email

No mobile app support mentioned

Lack of API integration

Limited customizability of dashboards

Higher plans needed for Governance

View 5 more cons

Q&A

What is Percept Insight?

Percept Insight is an intelligent platform powered by AI that revolutionizes user analytics. It offers advanced visualizations for user insights, identifies user journeys, creates user cohorts, analyzes interactions, and enhances user engagement. This platform also assists users in identifying navigation paths and optimizing them, understanding where and why users leave, and optimizing product performance. Customer segmentation is another feature that allows for personalized marketing and communication strategies based on behavior, demographics or location.

How does Percept Insight work?

Percept Insight works by utilizing AI to analyze user data on a deep level. It identifies user journeys and creates cohorts based on user interactions. The insights module further allows a comprehensive analysis of user interactions over time and across multiple dimensions. Using the dashboard feature, reports can be created and shared across teams. The engagement module enables campaign creation based on user cohorts and actions. These functions together help optimize product performance, identify where users drop-off and understand why, and allow customer segmentation for tailored marketing strategies.

How can Percept Insight identify user navigation paths?

Percept Insight can identify user navigation paths through its advanced AI-powered analytics. It tracks and analyses user behavior to understand the routes users take when navigating through a platform. This information is then used to optimize the user navigation paths, improving the overall user experience and potentially leading to higher retention rates and conversions.

What are the ad-hoc insights that Percept Insight provides?

Percept Insight provides ad-hoc insights through its advanced visualization features. It allows users to intuitively understand user journeys, cohort creation, interaction analysis, and engagement. Through its insights module, it provides an effective way to analyze user interactions over time and on different dimensions. This allows users to tailor their product experiences based on newfound understanding.

How does the Percept Insight's engagement module work?

The engagement module of Percept Insight works by creating campaigns based on user cohorts and actions. This module enables users to engage with users in a meaningful and personalized way. By basing campaigns on user behavior, this module helps in maximizing the effectiveness of the campaigns leading to better user retention on the platform.

What features does the Insights module of Percept Insight offer?

The Insights module of Percept Insight provides an impactful way of analyzing user interactions over time and on different dimensions. It collects and presents detailed information related to user behavior, interactions, and experiences. This module presents information in a way that facilitates clear comprehension and promotes informed decision making.

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How does Percept Insight help in optimizing product performance?

Percept Insight aids in optimizing product performance by examining user interactions, identifying where and why users drop off, and providing insights on user navigation paths. With this data, businesses can identify areas of their product that may need improvement or changes, resulting in more user-friendly products and platforms, thereby enhancing product performance.

How does Percept Insight assist in customer segmentation based on behavior, demographics, or location?

Percept Insight assists in customer segmentation based on behavior, demographics, or location through an advanced AI-powered analytics engine. This engine analyzes user characteristics and behavior, and segments them based on user-defined or automated parameters. The outcome is tailor-made marketing and communication strategies for each user segment, leading to improved engagement and conversions.

How user-friendly is Percept Insight for non-expert users?

Percept Insight is designed to be user-friendly for non-expert users. The interface is intuitive, and even complex tools and functions are presented in a way that a person without expertise in analytics can understand and use. Also, the system simplifies complex analytical tasks and provides explanations for the outputs, making it accessible and usable for everyone.

What kind of analytical deep-dive capabilities does Percept Insight provide?

Percept Insight provides deep analytical capabilities that allow for in-depth understanding of various aspects. It offers capabilities to track user journey, create user cohorts, analyze interactions and track user engagement. Moreover, it also allows for product performance optimization, pinpointing where users leave and why, and understanding of user navigation paths. It can also assist in customer segmentation based on behavior, demographics, or location.

What are the key features and benefits of using Percept Insight?

Key features and benefits of using Percept Insight include advanced visualization, identification of user journeys, creation of user cohorts, interaction analysis, and boosted user engagement. It serves as an all-in-one solution with a comprehensive product experience. Features such as a dashboard for report building and sharing across teams, and an engagement module for campaign creation based on user cohorts and actions, are also beneficial for businesses.

What kind of cost reductions does Percept Insight offer for SaaS analytics?

Percept Insight offers significant cost reductions in SaaS analytics. Testimonials from users indicate reductions in SaaS analytics costs by up to 45%, making it a cost-effective solution for businesses in need of sophisticated analytics.

What different plans does Percept Insight offer, and what are the key differences?

Percept Insight offers three different plans: Base, Pro, and Enterprise. The Base plan supports up to five million events per month with limited report-creation access. The Pro plan supports from three to 100 million events per month with full access to all report and dashboard setups, and limited support for interaction and anomaly detection. The Enterprise plan offers a customized solution for larger teams, offering full access to all reports and dashboards with dedicated customer support.

Can Percept Insight help in understanding why users leave the platform?

Yes, Percept Insight can help in understanding why users leave the platform. It achieves this through its funnel drop-off analysis, which pinpoints where and why users exit the platform. The insights gained allow businesses to improve their platforms and services, increasing user retention and conversions.

How can Percept Insight improve user engagement?

Percept Insight improves user engagement by providing effective and actionable insights into user behavior and interactions. The engagement module helps create personalized campaigns based on user cohorts and actions, enhancing overall user engagement. The tool also optimizes product performance and customer segmentation for tailored marketing and communication strategies.

What types of reports can be built using Percept Insight's dashboard feature?

Using Percept Insight's dashboard, a variety of reports can be built. These include reports on user interactions, engagement tracking, customer segmentation, behavioral analytics, optimization, performance measurement, and other user-experience related aspects.

How does Percept Insight support team sharing and communication?

Percept Insight supports team sharing and communication through its report and dashboard functionalities. Users can build reports using the data insights and share them across different teams for better communication and collaboration. This feature promotes aligned decision-making and helps keep everyone updated with the latest insights.

Which industries or sectors can benefit the most from Percept Insight?

Industries or sectors that can benefit most from Percept Insight include those requiring detailed user analytics, such as e-commerce, technology, digital marketing, and more. Businesses of any size that aim to understand their user behavior, enhance product performance, and optimize marketing strategies would significantly benefit from the insights Percept Insight provides.

How does Percept Insight help in enhancing a product based on user analytics?

Percept Insight helps in enhancing a product based on user analytics by providing comprehensive and segmented data insights. It identifies user journeys and user interactions over time and across different dimensions. The tool also assists in optimizing navigation paths, pinpointing user drop-off points, and understanding product performance. These insights allow businesses to make informed decisions in improving their product.

How does Percept Insight assist in campaign creation based on user cohorts and actions?

Percept Insight assists in campaign creation based on user cohorts and actions through its engagement module. These cohorts are based on various parameters such as user behavior, demographics, location, etc. Actionable insights drawn from these parameters can inform the design and execution of marketing campaigns, thereby increasing their efficacy and leading to enhanced user engagement.

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