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November 14, 2023

Airpost

Ad optimization

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Overview

Airpost is an artificial intelligence (AI) powered video ad platform designed to optimize advertising performance and increase return on ad spend (ROAS).

It works iteratively, analyzing, generating, testing, and learning from each ad in a closed loop. The platform notes what works and what doesn't, identifying key success factors down to the exact second, which enables rapid testing and optimization.

Airpost can handle large volumes of material, like paying attention to multiple personas, angles, and approaches, and produces new concepts across various target areas.

Another feature of Airpost is its expert management. Top-tier creative strategists optimize the platform and no user prompting is required. The platform can also integrate with Google Drive, Dropbox or other Digital Asset Management (DAM) systems to pull in files.

Finally, Airpost offers easy uploading of ads and updates users on approved or uploaded ads through Google Sheets integration. New and innovative ads are produced regularly, delivering enhanced diversity and creative velocity.

Managed by experts, Airpost eliminates the need to engage creators, pay high agency fees, or hire in-house teams, making it a valuable resource for businesses looking to optimize their advertisement workflows and strategies.

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October 14, 2023

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Pros and Cons

Pros

Optimizes advertising performance

Increases ROAS

Analyzes, generates, tests ads

Identifies key success factors

Rapid testing and optimization

Handles large volumes

Focuses on various personas

Produces new concepts

No user prompting required

Integrates with Google Drive

Integrates with Dropbox

Works with DAM systems

Easy uploading

Updates through Google Sheets

Produces innovative ads

Delivers ad diversity

Managed by experts

Eliminates creator engagement

Avoids high agency fees

No need for in-house teams

Identifies winners and losers

Retains ad insights

Tests various ad approaches

High creative velocity

High quality ad creation

Map ad performance to seconds

Validates with expert strategists

Pulls in files from integrations

Tests highest signal territories

Includes Managed Services

Adaptive to brief updates, edits

Offers cost-per-creative advantage

Integrates with existing workflows

Safe testing - limited spend

Works with existing ad campaigns

Generates new ad footage

Follows user specs

Matches user naming conventions

Fits your workflow

Offers creative diversity

Identify competitors' gaps

Automating ad creation

Predictive ad management

Supports multiple target areas

View 39 more pros

Cons

Platform fully managed by experts

No user prompted optimisation

Limited user control

Depends on Google Drive or Dropbox

Updates via Google Sheets only

Possibly expensive

Lack of transparency

No specific information on pricing

No disclosed API

View 4 more cons

Q&A

How does Airpost utilize AI to optimize advertising performance?

Airpost utilizes AI by working in iterative cycles while continuously analyzing, generating, testing, and learning from each ad. This process of improvement is circular, constantly identifying what works and what doesn't, down to the exact second, allowing for rapid testing and optimization of ad performance.

What is the process by which Airpost learns from each ad?

Airpost starts the learning process by analyzing every advertisement on the platform individually. This analysis identifies what is working and what is not. Then it shifts to a process of rapid testing of new personas, approaches, and angles for the ad. These tests help Airpost understand why some ads succeed and others don't, helping the platform map the keys to retention down to the second.

How does Airpost handle large volumes of material?

Airpost's AI systems are capable of working with high volumes of material. Its mechanism is designed to focus on multiple personas, strategies, and angles at once, generating new concept ideas across all of these various areas. Airpost's engine analyzes these large quantities of information to create diverse collections of ads, ensuring both quantity and quality in ad production.

What is the role of expert management in the operation of Airpost?

Expert management in Airpost is focused on optimizing the platform's output. The top-tier creative strategists manage Airpost, ensuring the effective and efficient use of the AI capabilities. They oversee the system, refining the platform, and its ads. This involves supervising the entire process of ad analysis, creation, testing, and optimization, reducing the need for user intervention.

How does Airpost integrate with Google Drive and Dropbox?

Airpost can integrate with Google Drive and Dropbox by pulling in files from these platforms. This ensures a smooth exchange of advertising materials, providing the platform with the necessary data for creating and optimizing ads. The AI engine is then set to work analyzing these files to guide ad generation and testing.

What are the benefits of Google Sheets integration in Airpost?

Google Sheets integration in Airpost supports easy tracking and updating of ads. Whenever an ad is approved or uploaded, updates are pushed through Google Sheets. This allows real-time tracking of ad approval and uploading processes, contributing to better ad management and strategic planning.

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How does Airpost help with diversity and creative velocity in ads?

Airpost fosters diversity and creative velocity by continually producing new and innovative ads. The platform's AI capabilities enable it to generate a wide range of ad concepts based on the analyzed data, offering a variety of ads tailored to different target areas. With frequent production of new ads, this ensures a vibrant, versatile, and creative approach to advertising.

In what ways does Airpost reduce the need for creators, agencies, or in-house teams?

Airpost eliminates the need to engage creators, pay high agency fees, or hire in-house teams by offering a comprehensive ad platform managed by top-tier strategists. It handles all the tasks in the ad creation and management process, from analyzing ad effectiveness to generating, testing, and optimizing ads. This results in significant cost savings and efficiency in business advertising strategies.

How does Airpost deal with ad analysis and testing?

Airpost's AI carries out detailed ad analysis and testing, scrutinizing every ad on the platform to understand what works and doesn't. The platform identifies key success factors down to the exact second and uses this knowledge for hybrid machine/human testing of innovative new ad angles and approaches. This approach ensures that every ad is optimized for the highest potential performance.

Can Airpost work with multiple advertising personas and approaches?

Yes, Airpost is designed to handle multiple advertising personas and approaches. By analyzing existing ads and performance data, the platform can generate fresh concepts across various target demographics, ensuring it reaches the right audience. This includes testing new personas, new approaches, and new angles to find the optimal combination for each ad.

How frequently does Airpost produce new ads?

Airpost produces new and innovative ads regularly. The frequency ensures a continuous supply of fresh concepts across the highest signal territories, contributing to increased ad diversity and creative velocity, which further enhances advertising strategies and outcomes.

How does Airpost affect my return on ad spend (ROAS)?

Airpost affects your ROAS by boosting ad performance. It operates in an ongoing cycle of analyzing, generating, testing, and learning from each ad. This iterative process identifies what's effective and what's not, optimizing your ads for the highest return possible. Moreover, by reducing the need for external agencies or in-house teams, it can substantially reduce the overall cost of ad production and management.

Who are the 'top-tier creative strategists' managing Airpost?

The top-tier creative strategists who manage Airpost are experts with significant experiences in developing successful advertising strategies. Though specific personnel are not named on their website, the referencing of ex-head of creative strategy from other prominent organizations indicates that Airpost’s strategists are professionals well-equipped to optimize the platform, refine ideas, and oversee the generation of impactful ads.

Can Airpost integrate with other Digital Asset Management (DAM) systems?

Yes, Airpost is designed to integrate with Digital Asset Management (DAM) systems. It has the technology to pull in files from these systems, facilitating the easy transfer of files and allowing the AI to analyze them thoroughly for ad creation and optimization.

What happens to the uploaded ads in Airpost?

Once ads are uploaded to Airpost, the AI begins a cycle of analysis, generation, testing, and learning from the adverts. Every upload triggers this iterative process aimed at perpetually improving ad performance. Approved or uploaded ads are tracked and updated through Google Sheets integration, allowing for real-time management and tracking of ads.

How does Airpost manage the workflow efficiency of my ads?

Airpost manages workflow efficiency by dealing with every step of the advertising process, from analysis to creation, testing, and optimization. It uses AI and expert management to streamline the process, minimizing the need for user input while maximizing output. Integration with platforms like Google Drive, Dropbox, and Google Sheets also aids in maintaining efficiency, facilitating easy file transfer and real-time tracking.

Does Airpost serve as an alternative to ad agencies?

Yes, Airpost serves as an excellent alternative to traditional ad agencies. Not only does it provide AI-driven ad creation, analysis, and optimization but it also offers expert management of the entire advertising process. This combined approach aids businesses in achieving better ad performance without the need to hire in-house teams or pay high agency fees, making Airpost an ideal choice for advertising needs.

What kind of updates does Airpost offer through Google Sheets integration?

Google Sheets integration in Airpost helps you stay up-to-date with your ad progress. All updates regarding the status of your ads, whether they have been approved or uploaded, are communicated through Google Sheets. This allows you to easily track the state of your advertising efforts and manage your ad workflow efficiently.

How does Airpost manage ad campaign?

Airpost manages ad campaigns through its AI engine and expert management. The AI begins by studying all available ads, identifying effective and ineffective elements. It then generates new ad ideas across various target demographics and tests them for performance. Expert strategists refine these ideas before they are implemented, ensuring the highest possible performance. This results in effective and optimized ad campaign management.

What is the process for creating ads in Airpost?

Creating ads in Airpost involves a series of steps. First, the platform’s AI engine analyzes existing ads and performance data to identify what works and doesn't. It then generates fresh ad ideas that cater to diverse target demographics. Next, it tests these new concepts for performance, before passing them onto expert strategists who refine these ideas. Once approved, these ads are prepared to go live, with the entire process operating in a continuous cycle for consistent ad improvement.

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