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Marketbetter

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September 7, 2025

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Marketbetter

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Turn your GTM signals into meetings.

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Overview Discussion

Overview

marketbetter.ai is an artificial intelligence-driven platform designed to optimize lead conversion and generate high-intent buyers promptly using real-time tracking.

Its primary feature set includes an AI-powered workflow builder that allows users to create, customize and achieve various sales and marketing objectives.

Utilizing drag-and-drop outlines, users can design multichannel outreach workflows and leverage data from customer relationship management (CRM) systems in a synchronized manner.

The platform offers various templated workflows, including personalized cold outreach and LinkedIn workflows, among others. With the innovative feature of de-anonymizing traffic, marketbetter.ai aids in proving campaign influence.

Furthermore, it uses IP address identification and tracking to identify companies visiting the user's website while providing a comprehensive picture of visitor behavior, engagement, and intent.

The platform's AI voice assistant can engage in natural conversations with prospects, qualifying leads, and booking meetings in real-time, and offers a full transcript and analysis of these conversations.

Integrations with major CRMs, communication tools, and email providers are supported, along with robust security mechanisms to ensure data safety. It offers comprehensive analytics including visitor identification, engagement metrics, campaign performance, and revenue attribution.

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Initial release

September 7, 2025

Sunder Somasundaram

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Initial release of Marketbetter.

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Pros and Cons

Pros

Optimizes lead conversion

Real-time tracking

Drag-and-drop outlines

Multichannel outreach workflows

CRM data synchronization

Templated workflows

Personalized cold outreach

LinkedIn workflows

Traffic de-anonymization

IP address identification

Visitor behavior analytics

Transcripts and analysis

Major CRM integration

Communication tools integration

Email providers integration

Robust security mechanisms

Comprehensive analytics

Revenue attribution

Real-time engagement

Sales enablement

Visitor identification

Campaign performance tracking

Workflow customization

Prospect Qualification

Marketing Automation

Behaviour Analysis

Data Security

Real-time follow-ups

Personalized Video outreach

Automated outreach sequences

Voice calls automation

Branching based on responses

LinkedIn ad performance tracking

Firmographic data enrichment

Multi-channel sequences

Webhook support for custom integrations

Detailed audit logs

Full control over data

Automated reports

Visit interest tracking

Activity logging

Fast setup

Running in minutes

Handling multiple accents

Transcripts with analysis

ROI measurement

Ad optimization based on impact

View 42 more pros

Cons

Templated workflows only

Possibly invasive IP tracking

Sales focussed, not versatile

Dependent on integration with CRMs

Real-time tracking needs improvement

No on-premise installation

Limited communication channels

No support for non-English languages

No direct customer support

Limited customization options

No end-user level analytics

Data safety restrictions

View 7 more cons

Q&A

What is marketbetter.ai?

Marketbetter.ai is an artificial intelligence-driven platform specializing in optimizing lead conversion and generating high-intent buyers rapidly using real-time tracking. It features an AI-powered workflow builder, assisting users to create, customize, and achieve various sales and marketing objectives. The platform provides comprehensive analytics, visitor identification, engagement metrics, campaign performance, and revenue attribution.

How does Marketbetter use AI to optimize lead conversion?

Marketbetter uses AI to optimize lead conversion by employing real-time tracking to identify high-intent buyers promptly. It makes use of an AI-powered workflow builder allowing users to create, customize, and achieve various sales and marketing objectives, thereby enhancing lead conversion. Additionally, Marketbetter's AI-powered voice assistant engages in natural conversations with prospects, qualifying leads, and booking meetings in real time. It uses AI analytics to provide comprehensive insights into visitor behaviour, engagement, and campaign performance.

What is the AI-powered workflow builder from Marketbetter?

The AI-powered workflow builder from Marketbetter allows users to create and customize various sales and marketing objectives. It utilizes drag-and-drop outlines, enabling users to design multichannel outreach workflows and synchronize data from customer relationship management systems.

How can I customize sales and marketing objectives with Marketbetter?

You can customize sales and marketing objectives with Marketbetter by using its AI-powered workflow builder. This tool allows you to create unique workflows by dragging and dropping outlines, meaning you can design multichannel outreach strategies tailored to your specific objectives. You can leverage data from CRM systems in a synchronized manner.

What are the different templated workflows that Marketbetter provides?

Marketbetter provides various templated workflows, allowing for a host of outreach and conversion activities. Some of these include personalized cold outreach, LinkedIn workflows, de-anonymizing traffic to prove campaign influence, and more. These templates facilitate various sales and marketing objectives.

How does Marketbetter's de-anonymizing traffic feature work?

The de-anonymizing traffic feature of Marketbetter works by identifying and tracking the IP addresses of visitors to your website. This tool takes the anonymized web traffic and gives you a clear view of the companies visiting your page, their behaviour, engagement, and intent. It aids in proving campaign influence and providing a comprehensive insight into visitor activities.

+ Show 14 more

How does Marketbetter use IP address identification and tracking?

Marketbetter uses IP address identification and tracking to identify companies that visit your website. This process happens in real-time, allowing for immediate tracking and engagement. Moreover, the data gathered from this tracking not only identifies which companies are visiting, but also provides insights into their behavior, engagement, and intent on your website.

What insights does Marketbetter provide on visitor behavior, engagement, and intent?

Marketbetter provides comprehensive insights into visitor behavior, engagement, and intent. It identifies companies visiting the user's website and tracks their actions, engagement patterns, and the specific pages they are viewing. It retains constant tracking across sessions for recurring visitors, thus constructing a complete picture of their interests over time.

What is the AI voice assistant in Marketbetter?

The AI voice assistant in Marketbetter can engage in natural conversations with prospects, qualifying leads, and booking meetings in real time. The voice assistant is capable of handling multiple accents, adapting to responses in real time, and provides a full transcript and analysis of these interactions. This AI assistant enables efficient lead qualification and improves conversion rates.

How does Marketbetter integrate with major CRMs?

Marketbetter integrates seamlessly with major customer relationship management (CRM) systems. This integration facilitates real-time updates and synchronization of data between Marketbetter and the CRM, ensuring comprehensive tracking, seamless flow of information, and enhanced functionality.

What communication tools does Marketbetter support?

Marketbetter supports various communication tools for enhanced integration and operational ease. It includes major platforms like Slack and Teams, ensuring smooth communication between the Marketbetter platform and the organization's preferred communication tools.

How does Marketbetter ensure data security?

Data security is a top priority for Marketbetter. All data is encrypted during transit and at rest. It complies with major privacy regulations and provides detailed audit logs. Moreover, users have complete control over their data access and retention policies, ensuring a high level of data safety and security.

What kind of analytics does Marketbetter provide?

Marketbetter provides comprehensive analytics, offering both macro and granular views into customer behavior, engagement, and campaign performance. It tracks website visitor identification, engagement metrics, campaign performance, and can even attribute revenue to specific marketing efforts. These insights help businesses optimize their marketing strategies and improve ROI.

What is revenue attribution in Marketbetter?

In Marketbetter, revenue attribution refers to the process of associating revenue to specific marketing efforts. This helps businesses understand which marketing strategies, platforms or campaigns contributed to the revenue, giving actionable insights into their performance and effectiveness.

How can I turn my GTM signals into meetings using Marketbetter?

Marketbetter allows you to turn your GTM signals into meetings by using its AI-powered tools for lead generation and conversion. The platform employs real-time tracking to capture high-intent buyer signals effectively, enabling immediate engagement and an increased likelihood of securing meeting bookings.

What is the LinkedIn workflow that Marketbetter offers?

Marketbetter offers a LinkedIn workflow that uses its AI to optimize reach and engagement on LinkedIn. This workflow allows you to reach out to leads on LinkedIn, send personalized messages and track engagement, all of which can contribute to generating high-intent prospects.

How can I use the AI Workflow Builder in Marketbetter for multichannel outreach?

You can use the AI Workflow Builder in Marketbetter to create multichannel outreach strategies tailored to the unique needs of your audience. By dragging and dropping outlines, you can create workflows that span across email, social media, and other channels. Real-time data from your CRM is synchronized with your workflows to provide more personalized and relevant outreach.

What is the purpose of the data synchronization feature in Marketbetter?

The purpose of the data synchronization feature in Marketbetter is to ensure seamless integration and real-time updation of data across systems including the platform and the user's CRM. This synchronization ensures consistency in information, better outreach strategies, and helps prevent data silos.

How can I use the visitor identification and engagement metrics in Marketbetter for lead generation?

In Marketbetter, you can use visitor identification and engagement metrics for lead generation by leveraging its comprehensive analytics. The platform provides insights into the behavior, engagement, and intent of visitors, enabling you to identify high-intent prospective leads and tailor your outreach effectively for conversion.

How does Marketbetter help in real-time tracking and engagement?

Marketbetter aids in real-time tracking and engagement through its Intelligent AI. This feature allows you to track high-intent buyers in real-time, interact with prospects via an AI-based voice assistant, and qualify leads more effectively. Real-time tracking also supports campaign performance tracking, visitor behaviour analysis, engagement metrics, and much more.

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