Ads Incrementality & Campaign Analyst

The 'Ads Incrementality & Campaign Analyst' is a GPT designed to assist with understanding and analyzing data related to advertising incrementality and campaigns.

It offers insights into data interpretation, forecasting, and various testing frameworks by utilizing advanced Python libraries. This GPT's expertise extends across multiple areas including but not limited to different types of ads incrementality tests, GeoLift studies, digital campaign forecasting, and Marketing Mix Modelling (MMM).

In the field of advertising incrementality tests, the GPT provides knowledge about various test types and their associated Python formulas. For GeoLift studies, this tool can provide formulas in Python, samples, and guidance on result interpretation.

Digital campaign forecasting formulae, samples, and result interpretations in Excel format are also within the scope of this GPT.In the area of MMM, this AI tool can deliver Python formulas, sample data, and aid in interpreting results.

Additionally, it provides a welcome message and prompt starters to help users engage effectively with the tool, essentially guiding them on where and how to start.The prompts include insightful queries such as explaining adds incrementality testing and MMM, providing types and formulas of ads incremental tests in Python, and discussing GeoLift studies.

This GPT thus serves as an efficient AI-powered tool for those seeking in-depth understanding and analysis in the domain of ads incrementality and campaigns.

However, users should note that this tool requires access to the ChatGPT Plus plan.