Market research 2023-12-08
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Osum reveals the secrets to what drives success for e-commerce, apps, retail and more.
Generated by ChatGPT

Osum is an AI market research tool aimed at fueling growth for e-commerce, applications, retail businesses, and more. It provides detailed insights for market research, product research, SWOT analysis, and buyer personas at the click of a button.

It offers features such as the 'Sales Prospect Profiler', which creates actionable profiles for sales prospects by combining demographic data with behavioral and psychographic insights.

Another useful feature is the SWOT Analysis which aids strategic planning by evaluating a business's internal Strengths, Weaknesses and external Opportunities and Threats.

Osum's Business Reports function facilitates in-depth research into all aspects of a business's product from design to utility, analyzing consumer reactions.

With its 'Market Opportunities' feature, Osum helps businesses explore untapped market segments and potential areas for expansion. The 'Buyer Personas' methodology uncovers the demographics, personality types, and professional interests of a business's target audience.

In summary, Osum is designed to aid companies to better align their strategies with customer needs and market insights for increased efficiency and profitability.


Would you recommend Osum?

Help other people by letting them know if this AI was useful.

Mar 17, 2024
Price guide on TIAAIFT is $49.99 but the bottom tier is $89.99 (even at 33% 12-month prepaid) so that's not a great start. Then you have the pricing model, 7-day free trial after providing your card information, when you could easy give a credit to test the service without having to paywall people for it hoping we forget to unsubscribe. These are all issues users time and time again point out as a poor way to do business, yet it never changed.
Mar 19, 2024
Dear Dylan, I'm shocked at how incredibly inaccurate your review is: Firstly when you go to you can toggle the plan level down by one tier on Pro, and you'll see $49.99 per year when paid annually. Second, we've just completed major upgrades to the breadth and depth of reports, including significant upgrades to the depth of content available to Pro-tier and Expert-tier users AND made sample previews available directly in the rows on the table below the plan option boxes: you can hover your mouse over each to see an example of what you get in that feature. Third, we make the process crystal clear when users sign up, on exactly how the trial works with complete transparency. It is completely infeasible for us to offer free full custom report samples to anyone who signs up without a clear commitment in good faith to potentially be a long-term customer of Osum. Why? Because systems behind Osum that enable us to deliver you these reports with a high level of depth and accuracy are expensive to operate. Simply put. Now, I find it very concerning that your review does not even cover the quality of the reports that Osum offers. You only comment on the surface level on the site. So, are you even a customer? Did you even sign up to actually try? Let's look at your history of comments on other products. You made one 5 star review with a comment on another product when you first joined, allow me to highlight a particular phrase because this is key to my next point: "developer listens and actions requests that are helpful, and reasonable, and that is something you won't get with the larger developers for months" Now I look in our intercom (btw, we provide live chat and let's look at the latest ticket: "You’ll get replies here and in your email: ✉️ {redacted} Our usual reply time 🕒 under 10 minutes" Curious is it not? Now let's search "Dylan" - NOTHING. You did not contact us at any point. I don't consider your review to be serious or posted in good faith in any way. All you've done since your first 5 star review is bomb other products with 1 star and post complete nonsense on other pages. On another product for "finding song meanings" you said "Go to Fiverr or Freelancer and get a brand designer, sneaker designer to go over this with you, this is not an AI tool, this is a design request." - HUH?! that's not a design tool. On another product for video personalization you said "Bard (Gemini) - Owned by Google does this already" - HUH?! no it doesn't. Are YOU an AI? What are you even doing other than posting one biased review of something you're probably invested in and putting others on blast with nonsense? Now the only point you've made that could in some reality make a modicum of sense is around that quoted $49.99 figure. Here's where we are with that. I did in fact attempt to update our profile for Osum on TAAFT to change, a couple of weeks ago, the quote "Free from $49.99/mo" to "Try for 7 days from $74.99/mo" however it doesn't seem to have been reflected on the listing. I'll check in with the TAAFT team on this.
Apr 5, 2024
I looked everywhere and all I can find is $1079 per year. Then I scrolled to a different section and found $599 per year. Where do we toggle down from Pro tier for $49.99 per year like you described? I can’t figure out what you’re talking about. Pretty bad even the company critiquing a review in their review gets it wrong.. I’m so confused. What do we get for $49.99 per year compared to the $599 per year on pro?
Apr 9, 2024
That was a typo which I couldn't edit/correct - I meant to add $49.99 per month (which is $599 per year) - thanks for mentioning!
Mar 14, 2024
I use Osum to uncover potential market opportunities in new territories and the reports it generated have been very productive for me. I am logistic business and with changing geopolitical and local situation, Osum tool always keeps me up to date. Osum is really Awesome....
Mar 14, 2024
Awesome! Great research service
Mar 14, 2024
The market research provided by Osum is of top notch. I was blown away by the kind of reports related to competitor analysis, SWOT analysis. PDF export functionality is something I requested them and happy that they will introduce this feature in next release. So far so good.
Jan 26, 2024
that thing isnt doing anything
Mar 1, 2024
Hi thanks for pointing this out, we've checked and can confirm that the thing is in fact doing the thing 🫡
Dec 19, 2023
It's not free to try. Giving my email credit card name and all before I can even take a look at it is not free in my definition. Also seems to be vastly overselling their capabilities in the vid. No explanation how it works ust empty promisese
Apr 5, 2024
But it says “ You can dive into what Osum has to offer without reaching for your card.” in the faq
Mar 1, 2024
Hi thanks for your feedback! We've just completed major upgrades to the breadth and depth of reports plus made sample previews available directly in the rows on the table here: you can hover your mouse over each to see an example of what you get in that feature.

Feature requests

Are you looking for a specific feature that's not present in Osum?
Osum was manually vetted by our editorial team and was first featured on December 8th 2023.

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Pros and Cons


Sales Prospect Profiler feature
Provides SWOT analysis
Detailed business reports
Explores market opportunities
Unveils buyer personas
Designed for diverse industries
Detailed product insights
Efficient market research
Supports strategic planning
Identifies potential expansion areas
Aligns strategies with customer needs
Profiling combines demographic and psychographic data
Quick research time
Facilitates customer-centric strategies
Identifies unique selling propositions
Supports persona-driven demand generation
Aids in informed strategic planning
Analyzes consumer reactions
Identification of customer needs
Increases operational efficiency
Aims for higher profitability
Targets audience demographics and interests
Unlocks business strategy insights
Improves lead and revenue goals
Helps understand customer fears and challenges
Helps create improved value propositions
Improves open rates for campaigns
Increases clickthrough rates
Helps identify emerging market trends
Saves time on research and analysis
Increase in marketing-generated revenue
Improves long-term profitability
Reduces customer churn
Achieves higher annual profit-growth
Useful for investors, entrepreneurs, business owners, marketers
Improves market knowledge
Helps capitalize on new opportunities
Addresses customer needs
Affects sales and profits positively
Helps stay ahead in evolving market
Adapts to emerging companies and products
Helps identify upcoming trends
Increased leads and faster lead conversion


Lack of API
Requires business URL input
No offline mode
Industry specificity not clear
Missing customizable features
No multilingual support
Limited to sales prospect profiles
No real-time customer support
No mobile app available
Single user interface only


What is Osum best used for?
What industries can Osum cater to?
What does Osum's Sales Prospect Profiler feature do?
How does Osum assist in strategic planning using SWOT Analysis?
How does Osum's Business Reports function work?
What insights can Osum's 'Market Opportunities' feature provide?
How does Osum's 'Buyer Personas' feature help in understanding target audiences?
How can Osum aid in increasing business efficiency and profitability?
Can Osum help me identify the demographics and professional interests of my target audience?
How does Osum aid companies in better aligning their strategies with customer needs?
Can I use Osum to conduct SWOT analysis for any business?
What specific insights can Osum offer for e-commerce businesses?
What sort of actionable profiles does the Sales Prospect Profiler create?
How does Osum analyze consumer reactions to a business's product design and utility?
How fast can Osum present a detailed market research?
Can the insights provided by Osum help in potential market expansion?
Is Osum applicable for retail businesses?
How does Osum help with product research?
What competitive edge can Osum provide for application businesses?
Can Osum uncover untapped market segments?

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