15,271
Qualitative research
2023-03-27
Decode by Entropik
12
Market insights and consumer research.
Overview
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Decode is an AI-powered qualitative research platform that allows users to convert conversations into actionable data. It can transcribe live or pre-recorded sessions and highlight key sections, facilitating seamless collaboration across teams.
This tool is designed for industries across the board, catering to marketing, product, research, and design teams who want to conduct agile research and build better products.
Decode helps users gain unbiased insights by analyzing voice tonality and facial cues to truly understand their customers' interests and engagement levels.
It offers features such as transcript searchability, tagging, and highlighting for better data visualization and collaboration. With its comprehensive conversation analytics and emotion intelligence capabilities, Decode enables users to measure the efficacy of specific themes across multiple conversations and summarize interactions effectively.
The platform also offers integration with other tools and platforms through API connectors, allowing users to curate research and customer conversations under one dashboard.
In terms of security, Decode is SOC 2 – Type 2 certified, ISO 27001 certified, and GDPR compliant, ensuring enterprise-grade data protection. The advantages of using Decode include gathering proof-based consumer insights through emotion analytics, simplified end-to-end qualitative research, agility in conducting and analyzing research projects at scale, and ultimately increasing return on investment.
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Decode by Entropik was manually vetted by our editorial team and was first featured on July 21st 2023.
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3 alternatives to Decode by Entropik for Qualitative research
Pros and Cons
Pros
Transcribes live sessions
Transcribes pre-recorded sessions
Highlights key sections
Facilitates team collaboration
Suitable for various industries
Can analyze voice tonality
Analyzes facial cues
Transcript searchability feature
Tagging for data visualization
Data highlighting for better visualization
Integration with other tools
Conversation analytics capability
Emotion intelligence capabilities
SOC 2 - Type 2 certified
ISO 27001 certified
GDPR compliant
Offers emotion analytics
Agile qualitative research
Higher ROI
API connectors for seamless integration
Single source of truth creation
Real-time transcripts feature
Speaker identification
Surveys creation
Emotion recognition capabilities
Facial coding
Sentiment Analysis
Voice Tonality analysis
Allows nested conversations
Single Sign On support
Social Sign On support
20+ tool integrations
Video Conferencing integration
Contact Centre integration
VoIP integration
Sales Enablement integration
CRM integration
FTP/SFTP Flat file integration
Automated processes for higher productivity
Cons
Requires setup for API integration
No offline functionality
Limited custom report capabilities
OCR for images missing
No real-time sentiment updating
Potential bias in emotion analytics
No multi-language support mentioned
Limited facial emotion recognition
No on-premises deployment option
Q&A
What is Decode by Entropik?
Decode by Entropik is an AI-powered qualitative research platform that enables users to convert conversations into actionable data. It caters to a broad range of industries including marketing, product, research, and design teams, who aim to conduct agile research and build better products.
How does Decode convert conversations into actionable data?
Decode converts conversations into actionable data by transcribing live or pre-recorded sessions and highlighting key sections. This process facilitates seamless collaboration across teams and helps users identify key themes and insights from the conversations.
Can Decode transcribe live sessions?
Yes, Decode provides the capability to transcribe live sessions. Additionally, it can also transcribe pre-recorded meetings, facilitating versatile use for users.
Who can benefit from using Decode?
Decode is designed to benefit a wide range of users, primarily stemming from marketing, product, research, and design teams. It enables any industry to leverage its capabilities for conducting agile research and building better products.
Can Decode analyze voice tonality and facial cues?
Yes, Decode has the ability to analyze voice tonality and facial cues. This enables users to gain unbiased insights and better understand their customers' interests and levels of engagement.
What features does Decode offer for data visualization?
For data visualization, Decode offers features such as transcript searchability, tagging, and highlighting. Users can easily identify key moments in the meetings and improve searchability with predefined notes, action items and risks.
How does Decode facilitate team collaboration?
Decode facilitates team collaboration by allowing users to tag team members in transcripts and highlights. It enables seamless collaboration across conversations, making it easier to work in sync and align on key themes from the meeting.
What industries is Decode suitable for?
Decode is suitable for any industry that conducts customer-centric research. Specifically, it caters to marketing, product, research, and design teams across industries who need to conduct agile research and build better products.
Does Decode offer API integration with other platforms?
Yes, Decode does offer API integration with other platforms. Users can curate research and customer conversations from various platforms under one dashboard, enhancing the ease of data visualization.
What security certifications does Decode have?
Decode holds several security certifications including SOC 2 – Type 2 certification, ISO 27001 certification, and is also GDPR compliant. These certifications assure users of enterprise-grade data protection.
How can Decode help in conducting agile research?
Decode fosters agile research by allowing users to conduct live interviews and transcribe them in real time. It also integrates with other platforms via API connectors, creating a single unified dashboard for easier data analysis and research procedures.
What makes Decode's data analysis unbiased?
Decode's data analysis is unbiased as it relies on analyzing voice tonality and facial cues, which circumvents any conscious or unconscious bias in user responses. This unbiased analysis helps users truly understand their customer's interests and engagement levels.
Can Decode's Analytic capabilities measure the efficacy of specific themes across multiple conversations?
Yes, Decode's analytic capabilities include the measurement of efficacy of specific themes across multiple conversations. This is made possible by providing aggregate analytics at the tag level.
How does Decode facilitate better product building?
Decode aids in building better products by helping teams gain comprehensive conversation analytics using emotion intelligence. It also allows users to summarize their conversations by embedding references like highlights, tags, media, and comments, thus providing effective data-backed insights.
What is the advantage of Decode's emotion intelligence capabilities?
Decode's emotion intelligence capabilities provide a profound advantage as they help in quantifying the subconscious engagement of the users. This provides a deeper understanding of user behavior and responses which aids in more effective decision Making.
How does Decode contribute to increased return on investment?
Decode contributes to an increased return on investment by simplifying the entire qualitative research process and increasing research productivity. It achieves this by automating the process of converting conversations into valuable insights, thus saving time and effort.
How does Decode's emotion analytics contribute to consumer insights?
Decode's emotion analytics helps in gathering proof-based consumer insights. Analysis of voice tonality, sentiment, and facial coding help measure and quantify human emotions, thereby giving an in-depth understanding of consumer behavior and preferences.
Can I use Decode for live interviews?
Yes, Decode can be used to conduct live interviews. In real time, users can create surveys, share videos/images, capture real-time emotion insights, and get immediate transcripts with speaker identification.
Is Decode compliant with data privacy laws like GDPR?
Yes, Decode is compliant with data privacy laws including the General Data Protection Regulation (GDPR), ensuring all data processed adheres to the necessary privacy and security standards.
What are Decode's Capabilities in terms of Emotion Recognition?
Decode boasts of advanced emotion recognition capabilities. It carries out single face and multi face emotion recognition, sentiment analysis, and voice tonality analysis. This helps to understand the subconscious engagement of customers at a deeper level.
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