Qualifyed.AI - Lookalike Audiences - Lookalike audiences

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What is Qualifyed.AI?

Qualifyed.AI is a technology that uses artificial intelligence and machine learning to help businesses identify and target potential customers who have similar traits to their existing customers.

How does Qualifyed.AI use machine learning and artificial intelligence?

Qualifyed.AI uses machine learning and artificial intelligence to analyze a company's first-party data on US consumers. It then applies a machine learning algorithmic model on this data to pre-score the likelihood of different consumers across the US becoming customers. This pre-scoring is based on the consumer's similarity to a company's existing customers.

What is the purpose of Qualifyed's Predictive Audiences tool?

The purpose of Qualifyed's Predictive Audiences tool is to target and convert cold prospects into customers by identifying audiences who share similar characteristics with existing customers.

What is the process of using 1st party data with Qualifyed.AI?

In Qualifyed.AI, 1st party data from US consumers is ingested. Then the technology scans these seed files against marketing databases, including credit bureaus, to pre-score 96% of US adults on their likelihood to convert before they hear about a business.

How does Qualifyed.AI use marketing databases and credit bureaus?

Qualifyed.AI uses marketing databases and credit bureaus as part of its analytical process. It runs seed files of 1st party data against these databases to cross-examine over 3,400 attributes. This helps it identify potential customers who bear a resemblance to existing customers.

What does it mean to pre-score 96% of US adults?

To pre-score 96% of US adults means Qualifyed.AI utilizes a machine learning model to assess the likelihood of the majority of adults in the US becoming potential customers of a particular business before they even know about the company.

What effect do future changes of third-party cookies have on Qualifyed.AI?

Qualifyed.AI is not affected by future changes of third-party cookies. The attributes it identifies are mostly offline data attributes, which are cookie-less. That makes the technology immune to any future changes of third-party cookies.

How does Qualifyed.AI use a machine learning algorithmic model?

Qualifyed.AI uses a machine learning algorithmic model to examine the patterns in existing customers and applies these patterns to different US population datasets. This predictive model pre-scores the likelihood of these demographics having similar behaviours or characteristics like the existing customers.

How are new audiences ingested into an ad account?

New audiences are ingested into an ad account through LiveRamp, which serves as a mediator. The pre-scored audience is converted into a hashed email list, which is then ingested into a business's ad account for highly targeted campaigns.

What is LiveRamp and how is it involved with Qualifyed's AI Predictive Audiences tool?

LiveRamp is a technology that facilitates the ingestion of pre-scored audiences into a business's ad account. It converts the qualified audience list into a hashed email list, facilitating the creation of new, highly targeted audiences for the campaigns in Qualifyed's AI Predictive Audiences tool.

Is Qualifyed.AI suitable for small and medium businesses?

Yes, Qualifyed.AI is suitable for small and medium-sized businesses. Despite the advanced technology being adopted by Fortune 500 companies, Qualifyed.AI has democratized it, making it accessible to smaller businesses at a fraction of the cost.

How can Qualifyed's AI Predictive Audiences tool help increase return on ad spend (ROAS)?

Using Qualifyed's AI Predictive Audiences tool can help increase return on ad spend (ROAS) by identifying and targeting audiences that closely resemble a company's existing customers. By precisely targeting these 'lookalike'- audiences, businesses can achieve a higher ROAS.

How does Qualifyed.AI help businesses unlock their potential customer base?

Qualifyed.AI helps businesses unlock their potential customer base by using AI and machine learning to identify cold prospects who share similar characteristics with existing customers, turning these prospects into a new customer base with high accuracy.

What impact did iOS 14.5 privacy changes have on lookalike audiences?

With the iOS 14.5 privacy changes, lookalike audiences in Facebook/Meta Ads became almost worthless due to reduced tracking capabilities which led to less accurate models. Qualifyed.AI, however, uses 1st party data in its models, making it immune to these changes.

How does Qualifyed.AI use existing 1st party data?

Qualifyed.AI uses existing 1st party data by ingesting it and scanning the data against marketing databases and credit bureaus. This data is then used in a machine learning algorithmic model to pre-score potential customers based on the similarity to the business's existing customers.

How does Qualifyed.AI deal with cookie and pixel data?

Qualifyed.AI doesn't rely on cookie and pixel data for lookalike models, unlike other models such as Facebook's. Due to its reliance on 1st party data, Qualifyed.AI is less affected by tracking opt-outs or 3rd party cookie blockers.

Why is the term 'AI' considered a buzz word on Qualifyed?

'AI' is considered a buzz word on Qualifyed.AI because the term is often overused without much clarity about how exactly it is implemented or the benefits it provides. Qualifyed.AI distinguishes itself by explicitly using AI in a way that offers tangible benefits - namely, in its predictive audience identification and targeting.

What are the advantages of using 1st party data with Qualifyed.AI?

Using 1st party data with Qualifyed.AI offers several advantages - it provides immunity against changes in third-party cookie policies and facilitates more accurate targeting through the use of comprehensive, business-specific data.

What happens after training a machine learning algorithmic model on Qualifyed?

After training a machine learning algorithmic model on Qualifyed.AI, the model is applied to the US population to pre-score 96% of US adults on their likelihood to convert, even before they've heard of the business.

How does Qualifyed.AI's machine learning system inspect sales?

Qualifyed.AI's machine learning system inspects sales by continuously examining a company's highest quality sales. It then models this data to proactively target new, cold prospects with the highest probability of becoming the next customers.

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