Parallel is an AI-powered Google Ads co-pilot that helps Google Ads teams achieve unparalleled operating speed and near-autonomous campaign management at scale.

It is designed for ambitious teams and individuals who embrace exponential technology and want to work efficiently. With Parallel, users can automate routine tasks with a single request, unlocking advanced programmatic functionality that was previously reserved for technical power-users.

It can generate reports, pause campaigns, create ads, update shared budgets, and more. The tool is trained on vast corpuses of technical documentation across the entire Google Ads ecosystem, making it the most ambitious ad-ops co-pilot for programmatically managing accounts using natural language.

Parallel allows users to experience near-autonomous, scale management of large and complex Google Ads accounts and campaigns. It offers optimizations such as managing budgets, bids, and bid strategies, creating and combining automated, goal-driven bidding strategies, and easily creating ads, keywords, and campaigns in seconds.

Users also have access to complete performance reporting data for their accounts and can receive up-to-date recommendations imported from the Google Ads recommendations engines.

Additionally, Parallel offers forecasting capabilities for YouTube and Google Video Partners campaigns.Overall, Parallel enhances campaign management efficiency, allowing teams to increase operating speed and throughput while minimizing operational and execution drag.

It provides a natural language AI-powered co-pilot to streamline and automate various tasks, enabling users to achieve unparalleled performance in Google Ads campaign management.

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Parallel was manually vetted by our editorial team and was first featured on August 5th 2023.

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Pros and Cons

Pros

Efficient Google Ads management

Near-autonomous campaign management

Advanced programmatic functionality

Programmatic account management

Automates routine tasks

Generates reports instantly

Can pause campaigns

Can create ads

Can update shared budgets

Trained on technical documentation

Natural language processing

Optimizations on budget

Optimizations on bids

Goal-driven bidding strategies

Access to reporting data

Google Ads recommendations engine

Forecasting for YouTube campaigns

Minimizes operational & execution drag

Enables higher throughput

Increases operating speed

Creates ads, keywords quickly

Easily duplicates assets

Pause underperforming campaigns

Provides trend identification

Commercial reach forecasting

Produces powerful autonomous strategies

Up-to-date performance recommendations

Offers advanced automation

Scales Google Ads management

Provides user-friendly interface

Supports high speed operation

Built for ambitious teams

Training on developer documents

Support for large-scale ads accounts

Generates performance reports

Provides commercial forecasts

Increases ads management efficiency

Can manage large accounts

Automatic Rules Application

Responsive ads creation

Customizable bidding strategies

Speed-enhancing features

Efficiency improvement capabilities

Quality control features

Cons

Limited to Google Ads

No multi-platform support

Pricey for smaller businesses

No social media integration

Forecasting limited to video

Unclear data security

No collaborative features

Lack of customizability

Dependent on Google's algorithms

No A/B testing tools

Q&A

What is Parallel?

Parallel is an AI-powered Google Ads co-pilot designed to help Google Ads teams achieve unparalleled operating speed and near-autonomous campaign management at scale. It's intended for teams and individuals who are ambitious in embracing exponential technology to optimize work efficiency.

How does Parallel assist in Google Ads campaign management?

Parallel assists in Google Ads campaign management by automating routine tasks with a single request. This enables users to unlock advanced programmatic functionality previously reserved for technical power users. It enhances the management effectiveness of large and complex Google Ads accounts and campaigns by providing recommendations, managing budgets, bids, bid strategies, and providing verbosity of performance reporting.

What tasks can Parallel automate in the management of my Google Ads?

Parallel can automate a numerous amount of tasks in the management of your Google Ads. These tasks include generating reports, pausing campaigns, creating ads, updating shared budgets, managing budgets, bids, and bid strategies, creating and combining automated goal-driven bidding strategies, and easily creating ads, keywords, and campaigns in seconds.

Can Parallel generate reports for my Google Ads campaigns?

Yes, Parallel can generate complete performance reporting data for your Google Ads campaigns. It allows you to pull any data, instantly get Search Query Reports (SQRs), quickly identify trends and more using natural language.

What advanced programmatic functionality can Parallel unlock?

Parallel can unlock advanced programmatic functionality such as managing budgets, bids and bid strategies, instantly updating tCPA or tROAS targets, pausing campaigns or adding keywords, creating and combining automated, goal-driven bidding strategies with responsive ads and automatic rules for powerful autonomous account management, and much more.

How does Parallel handle budget management for Google Ads?

Parallel handles budget management for Google Ads by allowing users to instantly manage budgets, bids, and bid strategies. It enables users to update tCPA or tROAS targets, pause campaigns or add keywords and more.

Can Parallel use natural language to manage my Google Ads accounts?

Yes, Parallel uses natural language to manage your Google Ads accounts. It was trained on vast corpuses of technical documentation across the Google Ads ecosystem which makes it efficient in understanding and handling complex account management tasks using natural language.

What kind of performance reporting data can I receive from Parallel?

With Parallel, you can get complete performance reporting data for your Google Ads accounts. You can pull any data, instantly get Search Query Reports (SQRs), quickly identify trends and more using natural language.

Does Parallel offer recommendations for managing my Google Ads?

Yes, Parallel offers up-to-date recommendations for managing your Google Ads. These recommendations are imported from the Google Ads recommendations engines.

Can Parallel forecast for my YouTube and Google Video Partners campaigns?

Yes, Parallel offers forecasting capabilities for YouTube and Google Video Partners campaigns. This helps in predicting the commercial reach of video campaigns.

What efficiency improvements can I expect using Parallel for my Google Ads management?

Using Parallel for your Google Ads management, you can expect to scale output of a traditional ads associate by 4-6x and reduce operational and execution drag by up to 85%. It can increase your campaign management speed by over 400%, efficiency by over 350% and effectiveness by over 450%.

Which audiences is Parallel designed for?

Parallel is designed for ambitious teams and individuals who embrace exponential technology and want to get things done fast. It is suitable for large as well as small organizations, making it a flexible tool for a wide range of audiences.

How does Parallel help in creating and managing ads, keywords, and campaigns?

Parallel aids in creating and managing ads, keywords, and campaigns by enabling users to create such elements in just seconds. It offers facilities to pause underperforming campaigns, duplicate assets and much more. All these can be done using natural language commands.

Can I get access to Parallel's early beta?

Yes, you can gain access to the early beta of Parallel. You just need to sign up for the early access on their website.

What benefits does Parallel offer to large organizations?

Parallel helps large organizations by exponentially increasing their operating speed and throughput. It automates routine tasks that were previously reserved for technical power users, thus reducing operational and execution drag by up to 85% and increasing campaign output by 4-6x.

How does Parallel enhance the speed and throughput of my Google Ads management?

Parallel enhances the speed and throughput of Google Ads management by automating routine tasks, allowing users to unlock advanced programmatic functionality with a single request. This can lead to a 4-6x increase in the throughput compared to a traditional ads associate, and over 400% increase in operating speed.

How well-trained is Parallel in the Google Ads ecosystem?

Parallel is highly trained in the Google Ads ecosystem. It is trained on vast corpuses of technical documentation across the entire Google Ads ecosystem, making it the most ambitious ad-ops co-pilot for programmatically managing accounts using natural language.

What kind of support does Parallel offer to users?

Parallel offers customer support as part of all their pricing tiers. The level of support is comprehensive, ensuring users can effectively utilize the tool and its offerings for managing their Google Ads campaigns.

What are Parallel's pricing tiers?

Parallel offers three pricing tiers. The Starter package is for up to 1 account at $99 per month. The Pro package allows up to 10 accounts at $199 per month. The Enterprise package accommodates up to 100 accounts at $999 per month. All plans come with free customer support and installation, world-class support, free back-up, and other resources.

How much increase in operating speed can I expect using Parallel?

Using Parallel, you can expect an increase of up to 400% in the operating speed of your Google Ads management.