Qualifyed.AI - Lookalike Audiences - Lookalike audiences

Q&A

What is Qualifyed.AI's AI Predictive Audiences tool?

Qualifyed.AI's AI Predictive Audiences tool is a technology that employs machine learning and artificial intelligence to assist businesses in targeting and converting potential customers. It identifies audiences who share similar characteristics with those of existing customers, pre-scoring them based on the likelihood to convert.

How does AI Predictive Audiences work?

The AI Predictive Audiences tool works by taking a file of first-party data of US consumers and running these seed files against marketing databases, including credit bureaus, to build a model. This model is then applied to pre-score the American population based on their likelihood to convert to a product or service. The resulting audience is then integrated into the client's ad account for targeted advertising.

What is the purpose of Qualifyed's AI Predictive Audiences tool?

The purpose of Qualifyed's AI Predictive Audiences tool is to help businesses target prospective audiences that resemble their existing customers. The tool trains machine learning models on existing data to predict and target potential customers, driving efficient and effective marketing results.

What kind of data is utilized by AI Predictive Audiences?

AI Predictive Audiences utilizes first-party Personally Identifying Information data of US consumers. The tool also runs these seed files across marketing databases that can access over 3,400 possible attributes for modeling existing customers.

Does Qualifyed use third-party cookies for their AI Predictive Audiences tool?

No, Qualifyed doesn't use third-party cookies for their AI Predictive Audiences tool. Instead, it uses first-party data which is cookie-less and is not affected by future changes of third-party cookies.

How does AI Predictive Audiences tool target potential customers?

The AI Predictive Audiences tool targets potential customers by creating lookalike models of existing customers. It uses machine learning models and first-party data to identify and score potential customers based on their likelihood to convert, which then can be targeted with ad campaigns.

Is the AI Predictive Audiences tool affected by privacy changes like iOS 14.5?

The AI Predictive Audiences tool, unlike native ad targeting tools, is independent of third-party cookies. It is not affected by privacy changes such as iOS 14.5 because it relies solely on first-party, cookie-less data.

What does Qualifyed.AI mean by 'Lookalike Audiences'?

By 'Lookalike Audiences', Qualifyed.AI refers to the potential customers who share similar characteristics with the existing customers of a business. By creating a model based on the business's existing customers, the AI Predictive Audiences tool can identify and target audiences who are most likely to convert.

How does Qualifyed.AI handle privacy compliance?

Qualifyed.AI handles privacy compliance by using first-party data, which is not subject to typical third-party privacy regulations. It scores prospects before any business contact, ensuring privacy, and transfers the hashed email list to the client's ad account via LiveRamp.

Does it require a long-term contract to use Qualifyed's AI Predictive Audiences tool?

No, it does not require a long-term contract to use Qualifyed's AI Predictive Audiences tool. The company aims to democratize technology and make it accessible to small and medium-sized businesses.

What makes Qualifyed's AI Predictive Audiences tool unique from other marketing tools?

Qualifyed's AI Predictive Audiences tool is unique due to its enhanced data ingestion method and precise modeling techniques. It uses privacy-compliant, first-party data and builds a resilient model unaffected by changes to third-party tracking technologies. Then, it prescores 96% of the US adult population for conversion odds before they are even aware of the client business.

How does Qualifyed.AI define a prospective customer?

Qualifyed.AI defines a prospective customer as a member of the US adult population who shares similarities with a business's existing customer base. They are pre-scored by the AI Predictive Audiences tool based on their likelihood to convert before hearing about the business.

What kind of businesses can benefit from using Qualifyed's AI Predictive Audiences tool?

Any business that collects first-party data of US consumers can benefit from using Qualifyed's AI Predictive Audiences tool. Its advanced system can be especially beneficial for those seeking to target specific characteristics and convert high-quality leads into customers.

How does the tool create its machine learning models?

The machine learning models of the tool are created by analyzing first-party data from a business's existing customers. This data is run against marketing databases over 3,400 attributes for modeling what existing buyers look like. It then applies this pattern to score prospective customers.

How effective is Qualifyed's AI Predictive Audiences tool in generating leads?

The effectiveness of Qualifyed's AI Predictive Audiences tool in generating leads is quite notable. Customers using the tool have reported significant increases in return on ad spend, indicating a high conversion rate.

Are the leads generated by the AI Predictive Audiences tool highly targeted?

Yes, the leads generated by the AI Predictive Audiences tool are highly targeted. They are prospective customers who share attributes with the existing customers. Therefore, they are the ones having the highest probability of becoming the next customers.

Does Qualifyed's AI Predictive Audiences tool improve the return on ad spend (ROAS)?

Yes, Qualifyed's AI Predictive Audiences tool significantly improves the return on ad spend (ROAS). By accurately targeting lookalike audiences, businesses can optimize ad spends and earn maximum return.

What is the AI Predictive Audiences tool's process of ingesting data?

The AI Predictive Audiences tool's process of ingesting data begins with taking in a file of first-party Personally Identifying Information of US consumers. This data is then run against various marketing databases, subjecting the seed files to analysis across over 3,400 attributes.

What type of attributes does AI Predictive Audiences take into account?

AI Predictive Audiences takes into account over 3,400 attributes which are mostly offline data attributes. This allows it to build a comprehensive profile of prospective customers, predicting their likelihood of converting.

What is LiveRamp and how does it relate to Qualifyed's AI Predictive Audiences tool?

LiveRamp is an identity resolution platform. In the context of Qualifyed's AI Predictive Audiences tool, LiveRamp is used as the medium to ingest the audience, which has been scored based on their likelihood to convert, into the businesses' ad account.