What is Delve AI?
Delve AI is an artificial intelligence tool that assists businesses in creating data-driven buyer personas. The tool is designed to provide insights into audience behavior, segments, and evolution. Its key functionalities include generating Live, Social, and Competitor Personas, providing industry-specific insights, offering group and user level views for insights, and helping businesses refine their ideal customer profile with competitor data.
How does Delve AI work?
Delve AI creates personas by analyzing a diverse range of data sources. The Live Persona function uses Google Analytics data to generate personas for a website; the Social Persona function generates personas from a business's social media audience; and the Competitor Persona function formulates personas of competitors using Delve AI's proprietary intelligence data. It segments the information into primary, secondary, and tertiary personas based on data such as demographics, values, hobbies, and more.
Do I need any technical skills to use Delve AI?
No, Delve AI is user-friendly and does not require any technical skills to use. It is designed with a focus on simplicity and intuitiveness, making it easy to create personas quickly and efficiently.
How does Delve AI define primary, secondary, and tertiary personas?
Delve AI differentiates personas into primary, secondary, and tertiary categories based on demographics, values, and hobbies. Although the exact algorithmic distinctions between these three tiers are not explicitly stated, it is reasonable to infer that primary personas represent the largest or most valuable audience segments, while secondary and tertiary personas represent progressively smaller or less critical segments.
Does Delve AI provide industry-specific insights for both B2B and B2C?
Yes, Delve AI provides industry-specific insights for both B2B and B2C industries. They cover a substantial range of industries including but not limited to Apparel, Fashion, Automotive, Banking, Computer Software, Construction, Consumer Electronics, and many more.
What are the main features of Delve AI?
Key features of Delve AI include automatic segmentation, audience intelligence, social media enrichment, insights from reviews, industry-specific insights, user journeys, competitor analysis, and automatic updates. It also offers tools for refining the ideal customer profile with competitor data.
Can I use Delve AI to create personas for my competitors?
Yes, Delve AI has a built-in Competitor Persona function which uses Delve AI's proprietary intelligence data to generate personas for competitors. This function allows for competitor analysis and strategy improvement.
Does Delve AI offer a free trial?
Yes, Delve AI offers a free trial option which allows users to experience the functionalities of the tool without any initial cost.
What benefits can I expect from using Delve AI?
The use of Delve AI can lead to a deeper understanding of audience behavior, segments, and evolution, increased clarity on audience groupings, insights for expansion, unique insights for delivering delightful experiences, refined customer profiles incorporating competitor data, and strategies based on desirable segments.
How does Delve AI use Google Analytics data to create personas?
The Live Persona function in Delve AI uses Google Analytics data to create detailed personas of website users. It analyzes the data obtained from Google Analytics and translates it into an understandable and actionable format, categorizing users based on various factors like behavior, demographics, and interests.
Which social media channels does Delve AI generate personas from?
Delve AI can generate Social Personas from a business's social media audience. The exact channels used for this function are not detailed, but the tool presumably covers major platforms like Facebook, Twitter, Instagram, LinkedIn, and others.
What types of data does Delve AI use to create personas?
Delve AI uses various types of data to create personas. These include demographics, values, hobbies, and possibly other qualitative and quantitative metrics. Features like audience intelligence, social media enrichment, insights from reviews, and competitor keywords contribute to the data used for persona creation.
Can I refine my customer profile with competitor data using Delve AI?
Yes, Delve AI allows users to refine their ideal customer profile by incorporating competitor data. This feature can lead to a more nuanced understanding of the market and sharpened business strategy.
Does Delve AI provide automatic updates?
Yes, Delve AI offers automatic updates as one of its features. This ensures that personas remain up to date with the latest data, thus maintaining their relevance and accuracy.
How does Delve AI's 'User journeys' feature work?
The 'User journeys' feature in Delve AI provides insights into the unique paths taken by your users, from their first interaction with your brand until conversion or other defined goals. The specifics of how this feature functions are not detailed.
Are there different pricing plans for single and multiple businesses?
Yes, Delve AI has different pricing plans depending on the size and scope of the businesses using the tool. There's a single business plan starting from $89/month and an Agency Plan for multiple businesses starting from $209/month.
Can I use Delve AI to gain insights into my social media audience?
Yes, Delve AI's Social Persona function generates insights into a business's social media audience, providing a clear understanding of the audience segments and their potential interests.
What is the 'Organization tracking' feature in Delve AI?
The 'Organization tracking' feature in Delve AI is mentioned but not detailed on their website.
Can I conduct a competitor analysis with Delve AI?
Yes, you can leverage Delve AI to conduct a competitor analysis, thanks to the Competitor Persona feature. It lets you research your competitors and gain insights into their strategies, thus equipping your business with valuable information.
Can I use Delve AI to uncover my competitors' strategies and keywords?
Yes, the Competitor Persona feature in Delve AI allows businesses not only to create personas for their competitors but also to uncover their competitors' strategies and keywords. This can potentially reveal the SEO and wider marketing tactics used by the competitors, forming the basis for informed strategic decision-making.