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Drift

Personalize customer conversations across the buyer's journey.

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InboxPilot - Custom Trained Chatbot for email and website

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December 4, 2023

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Drift

Customer engagement

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Personalize customer conversations across the buyer's journey.

Overview

Overview Releases Pricing Reviews Prompts Pros & Cons Q&A Alternatives Recommendations

Customer engagement78 0

Conversational AI Conversational Marketing Conversational Sales Customer Communication Customer Support Automation Quality Lead Generationfrom $2500/yr

Most popular alternative: HitWit (289 saves)

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By unverified author Claim this AI

Drift is an AI-based application designed to facilitate businesses with customer communications across multiple platforms such as chat, email, and video.

Prominently known as a Conversation Cloud, Drift aims to support businesses in reaching their customers at the most influential moments. Drift's primary tools include Conversational Marketing, Conversational Sales, and Conversational AI, each serving the objective of optimizing the customer's journey.

The Conversational Marketing feature offers businesses the ability to qualify and convert visitors, aiding them in building a quality pipeline. The Conversational Sales tool supports effective conversation initiation, supplementing the efficiency of sales processes, and engaging target accounts.

As for the Conversational AI feature, it powers the provision of better experiences and automates customer support. Drift also comes equipped with a Reporting & Analytics feature for integrating and analysing data, supporting businesses in personalizing web experiences, improving marketing efficiency, and generating high-quality leads.

The platform caters to a diverse range of industries including but not limited to financial services, manufacturing, technology, and professional services.

To ensure continuous learning and development, Drift offers its users resources such as blogs, books & reports, webinars, and podcasts.

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Initial release

December 2, 2023

Initial release of Drift.

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Pricing

Pricing model

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$2,500/year

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Yearly

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Customer engagement Drift

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Drift was manually vetted by our editorial team and was first featured on December 4th 2023.

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This is the first AI marketing tool I’ve used that actually helps me get things done, not just suggest generic ideas. The mix of AI-powered strategy and real experts executing the work makes it feel like having a high-performance marketing team without the overhead

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Pros and Cons

Pros

Cross-platform communication

Conversational Marketing feature

Conversational Sales tool

Reporting & Analytics feature

Personalizes web experiences

Improves marketing efficiency

Generates quality leads

Caters to diverse industries

Continuous learning resources

Supports multiple channels

Initiates effective conversations

Optimizes customer journey

Supports sales process efficiency

Assists in lead generation

Helps target account engagement

Real-time ABM Notifications

Hyper-targeted website experiences

Conversational Landing Pages

Automated playbook building

Real-time intent insights

Video messaging for sales

Prospector tool for data-driven opportunities

Bionic Chatbots for customization

Site Concierge for enhanced visitor experience

Increases productivity per rep

Drift Engage for higher conversions

Offers Professional Services

Supports Financial Services industry

Supports Manufacturing industry

Supports Technology industry

Supports Professional Services industry

Provides Community Forum

Help Center available

Partnership opportunities

Provides varied learning materials

Product integrations for 360-degree view

Promotes real-time conversations

Automated customer relationships

Boosts sales rep efficiency

Increases sales overall win rate

Accelerates sales cycles

Meets the specific business needs

Drift for Startups program

Works on mobile through an app

Available as a Chrome extension

Offers a Diversity Equity Inclusion initiative

View 41 more pros

Cons

Limited industry catered

Lacks live chat support

No multilingual options

No clear mobile app

Included in lists

2 public lists

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Q&A

What is Drift?

Drift is an AI-powered application designed to streamline business communications across chat, email, and video platforms. Widely recognized as the Conversation Cloud, Drift's primary objective is to enable businesses to reach their customers at their most receptive moments, thereby enhancing business-to-customer relationships. With tools such as Conversational Marketing, Conversational Sales, and Conversational AI, Drift optimizes the customer's journey through efficient and effective conversation initiation and support.

What are the key features of Drift?

Drift's key features include Conversational Marketing, Conversational Sales, and Conversational AI. The Conversational Marketing feature enables businesses to qualify and convert visitors into potential customers. The Conversational Sales feature assists in initiating effective communication, improving sales processes, and engaging target accounts. The Conversational AI feature delivers better experiences to the customers and automates customer support function. Additionally, Drift features a Reporting & Analytics tool for integrative data analysis to optimize personalized web experiences and enhance marketing efficiency.

How does Drift's Conversational Marketing feature work?

Drift's Conversational Marketing feature works by allowing businesses to qualify and convert visitors in real-time. By opening up interactive dialogues with potential customers, this feature aids in understanding the visitors' needs better, thereby facilitating them in building a quality pipeline. It enables businesses to connect with customers at crucial times, inevitably leading to lead generation and conversion.

How does Drift assist in lead generation?

Drift assists in lead generation by providing conversational marketing and sales tools. These tools allow businesses to initiate effective communication with potential customers in real-time using chat, email, and video. By knowing when the customers are most open for interaction, Drift aids businesses in customer qualification and conversion, leading to lead generation. The feature of Personalized Web Experiences enables businesses to create unique and tailored experiences for each website visitor, thus increasing the chance of lead generation.

How can Drift improve my sales process efficiency?

Drift improves your sales process efficiency by offering the Conversational Sales tool. This tool facilitates the initiation of productive dialogues with potential customers, enhancing the sales process speed and effectiveness. It allows your team to engage with target accounts better and provides for real-time notifications of target account engagement, creating ample opportunities for expedient customer conversion.

What specific role does Drift's Conversational AI play?

Drift's Conversational AI plays a crucial role in automating customer support and enhancing customer experiences. It is powered by AI capabilities that learn from customer interactions and automatically handle customer queries, requests, and complaints. This not only boosts customer satisfaction levels but also frees up the time of your customer services team, allowing them to focus on more complex tasks. The Conversational AI tool also reduces the response time, offering a more swift and efficient customer service experience.

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How does Drift ensure customer support automation?

Drift ensures customer support automation through its Conversational AI feature. Capitalizing on the power of artificial intelligence, this feature allows for automated responses to customer inquiries, complaints, and requests. The AI learns from each interaction, getting smarter over time and allowing it to manage more complex demands, resulting in increased support efficiency and reduced response times.

What does Drift offer in its Reporting & Analytics feature?

Drift's Reporting & Analytics feature provides businesses with an integrated system for data analysis, interpretation, and usage. It offers tools that allow teams to generate detailed reports regarding customer interactions, conversions, and support processes. These insights, in turn, aid in personalizing web experiences, evaluating and improving marketing strategies, and generating high-quality leads, thereby favoring overall business growth.

Can I personalize web experiences using Drift?

Yes, Drift facilitates personalizing web experiences. It offers features such as Intelligent Targeting and Custom Bots that adapt to the user's behavior on their website, allowing Crift to deliver unique and personalized content to each visitor. This higher-level customer experience leads to improved engagement, conversions, and customer relations.

In what ways can Drift improve marketing efficiency?

Drift improves marketing efficiency through its several features like Conversational Marketing, Intelligent Targeting, and Custom Bots. These tools provide opportunities for real-time interaction with potential customers, aiding businesses in understanding their needs better and therefore aligning their marketing strategy precisely. Additionally, the Reporting & Analytics feature of Drift provides valuable insights and data that can be used to optimize marketing strategies and improve their effectiveness.

What industries does Drift cater to specifically?

Drift caters to a diverse range of industries, including but not limited to financial services, manufacturing, technology, and professional services. It provides industry-specific solutions and tools, allowing businesses to leverage its features to their unique requirements and improve their customer communications.

What learning resources does Drift offer its users?

Drift offers various learning resources to its users to ensure continuous learning and development. It provides rich content through blogs, books, reports, events, webinars, and podcasts. These resources offer insights into various topics, including their products, marketing strategies, industry trends, and technological advancements, helping businesses use Drift more effectively.

Can I communicate with my customers using chat, email, and video via Drift?

Yes, Drift facilitates businesses to connect with their customers using chat, email, and video platforms. Its cross-platform communication capabilities enable businesses to engage with their customers at any time, from anywhere, and via the most convenient communication channel for the customer.

Can Drift help in enhancing my customer communication?

Yes, Drift enhances customer communication by offering features like Conversational Marketing, Conversational Sales, and Conversational AI. These tools provide opportunities for initiating efficient, real-time conversations with customers, thereby improving the quality of customer communication. The Intelligent Targeting feature allows businesses to deliver personalized content, improving overall customer interaction and engagement.

Does Drift have resources for training and development?

Drift offers an array of resources for training and development. This includes blogs, books, reports, webinars, and podcasts, among other things. These resources are readily available to all users to help them understand and optimize the use of Drift's various tools and features.

What tools does Drift offer to support communications with customers?

Drift offers various tools to support communications with customers. This includes Conversational Marketing, Conversational Sales, and Conversational AI that facilitate effective and efficient real-time conversations with potential customers. By enchancing real-time engagements, these tools aim to optimize the customer journey, from visiting the site to becoming a customer.

Can you explain the function of Drift's Conversation Cloud?

Drift's Conversation Cloud is a comprehensive system aimed at optimizing all customer conversations. Utilizing its various tools like Conversational Marketing, Conversational Sales, and Conversational AI, the Conversation Cloud aids businesses to initiate meaningful conversations, convert visitors into potential leads, and automate the customer support. It further enables businesses to engage with customers when they are most influential, thereby effectively guiding the customer's journey.

How does Drift optimize the customer's journey?

Drift optimizes the customer's journey by providing businesses with tools for effective communication. By utilizing Conversational Marketing, businesses can engage in real-time, meaningful conversations with visitors to qualify and convert them. The Conversational Sales feature supports the initiation of effective processes, thereby engaging target accounts and streamlining the sales processes. Lastly, the Conversational AI feature enhances customer experience by automating customer support, making customer interactions smooth and convenient.

How does Drift integrate and analyze data?

Drift integrates and analyzes data through the Reporting & Analytics feature. This integrated system of data collection and analysis provides businesses with valuable insights about customer preferences, behavior, and interactions. The generated reports ensure businesses can fine-tune their strategies, optimize their marketing efficiency, and deliver personalized web experiences, hence driving growth and improvement.

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