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AI-powered customer engagement across channels

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Overview Discussion

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Blueshift is an intelligent platform for customer engagement powered by artificial intelligence. It is designed to automate cross-channel marketing campaigns, integrating a Customer Data Platform (CDP) and marketing automation.

Alongside automation, the platform features tools to help unify and activate customer data, yielding richly-detailed customer data profiles. Using Blueshift, customers can interact with their audience on various channels such as email, mobile apps, paid media, push notifications, website content, and several others.The platform employs artificial intelligence to guide decision-making, offering predictive audiences to enhance segmentation capabilities and to generate insights into customer behavior.

Its patented AI system can predict customer intent and recommend personalized products and content for tailored customer journeys. Furthermore, it includes time intelligence for each campaign, optimizing timing for communication.

Blueshift also provides solutions for various industries including retail, e-commerce, personal finance, healthcare, credit unions, EdTech, and media & publishing.

The platform allows users to tackle complex marketing challenges, effectively handling increasing amounts of data and enabling the creation of engaging, personalized customer journeys.

Through Blueshift, users can easily integrate with the tools and systems they already utilize, streamlining their marketing stack.

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January 3, 2023

Initial release of Blueshift.

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Pros and Cons

Pros

Automates cross-channel marketing

Integrated Customer Data Platform

Marketing automation integration

Activates and unifies customer data

Detailed customer data profiles

Interaction across multiple channels

Email, mobile apps, website

Paid media, push notifications

Predictive audience enhancement

Generates customer behavior insights

Predicts customer intent

Personalized product recommendation

Tailors customer journeys

Includes time intelligence

Optimized communication timing

Solutions for varied industries

Handles complex marketing challenges

Efficient data management

Integration with current systems

Streamlines marketing stack

Segmentation Capabilities

Multichannel interaction

Profile Unification tool

Generative content feature

Channel and time intelligence

Content & Product Recommendation

Solutions tailored to industries

Campaign journey orchestration

Lead nurturing capabilities

Engagement drivers

Abandonment reduction feature

Subscriber retention feature

List growth support

Integration with marketing stack

Compliance certifications (CCPA, GDPR, HIPAA, SOC)

Cross-channel marketing platform support

Rich-profile customer data organization

Cross-channel marketing challenges solution

Real-time data sensibility

Quick advanced audience segmentation

Detailed customer profiles generation

Unified platform with cross-channel delivery

Wide range of supported channels

Easy integration with MarTech stack

Hundreds of pre-built connectors

Agency and technology partners support

View 41 more pros

Cons

Lack of third-party reviews

Complex segmentation capabilities

No specified pricing

May overwhelm new users

Undefined industry-specific features

Limited Language Support

Tech Stack Complexity

Potentially steep learning curve

High data volume handling not tested

View 4 more cons

Q&A

What is Blueshift?

Blueshift is an intelligent customer engagement platform that employs Artificial Intelligence (AI) to streamline and personalize marketing efforts. The platform is designed to automate cross-channel marketing campaigns by incorporating a Customer Data Platform (CDP) and marketing automation. Additionally, it provides tools to engage and interact with audiences on various platforms from emails to mobile apps, paid media, push notifications, and website content.

How does Blueshift use AI to enhance customer engagement?

Blueshift uses AI to enhance customer engagement by providing predictive audiences to augment segmentation capabilities and generating valuable insights into customer behaviors. Its patented AI system can anticipate customer intents and recommend personalized products and content, tailoring customer journeys. The system also utilizes time intelligence, optimizing when to communicate for each marketing campaign.

Can Blueshift integrate with other tools I am currently using?

Yes, Blueshift can easily integrate with the tools and systems you are currently using, allowing for a streamlined marketing stack. It works with hundreds of pre-existing connectors across email, mobile, web, digital, customer support, and more. It also collaborates with leading marketing agencies and technology providers to support success in your marketing endeavors.

What kind of industries does Blueshift cater to?

Blueshift caters to a wide variety of industries, including but not limited to retail, e-commerce, personal finance, healthcare, credit unions, EdTech, and media & publishing. It offers specific solutions designed to cater to the unique needs and challenges of each of these industries, creating highly customized and effective marketing strategies.

Does Blueshift offer solutions for cross-channel marketing?

Yes, Blueshift does offer solutions for cross-channel marketing. Designed to automate cross-channel marketing campaigns, Blueshift allows customers to interact with their audience on various channels such as email, mobile apps, paid media, push notifications, website content, and several others. It serves as a hub for managing all these different channels, ensuring that messaging and engagement remain consistent and well-coordinated across all platforms.

How does Blueshift assist in creating personalized customer journeys?

Blueshift assists in creating personalized customer journeys by using its patented AI system to predict customer intents and then provide personalized product and content recommendations. It uses customer data to generate detailed profiles and provide insights into customer behavior. All of these components result in a uniquely tailored customer journey that is designed to foster engagement and increase customer satisfaction.

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What is the Customer Data Platform (CDP) feature in Blueshift?

The Customer Data Platform (CDP) in Blueshift is designed to organize customer data for rich profiles. It unifies and activates customer data, making it readily actionable across every marketing channel in real time. This results in the formation of richly-detailed customer data profiles and enables the creation of detailed audience segments for targeted marketing campaigns.

What are some of the channels Blueshift uses for customer interaction?

Blueshift uses various channels for customer interaction. These include but are not limited to email, mobile apps, paid media, push notifications, website content, SMS/MMS, WhatsApp, and in-app messages. Blueshift's platform is designed to ensure customers can interact with their audience on a variety of platforms, providing wide-reaching and highly accessible engagement.

Can Blueshift predict customer behavior?

Yes, Blueshift can predict customer behavior. It generates detailed customer profiles using various identifiers with its Customer Data Platform. These profiles, enhanced by Blueshift's patented AI decision-making system, offer insights into customer behavior and predict customer intents. This intelligence can then be used to provide personalized product and content recommendations.

Is Blueshift able to automate marketing campaigns?

Yes, Blueshift can automate marketing campaigns. The platform is specifically designed to automate the execution of cross-channel marketing campaigns, allowing for efficient interaction with the audience on various channels from email to mobile apps, paid media, push notifications, and website content.

How does Blueshift optimize communication timing?

Blueshift optimizes communication timing through a feature termed 'time intelligence'. This feature uses AI to determine the optimal time for engaging with each individual customer on each specific campaign. This ensures that communication is timely and more likely to be effective and impactful.

What is the role of AI in Blueshift's decision-making process?

AI plays a significant role in Blueshift's decision-making process. The patented AI system guides decision-making at each step, offering predictive audiences to enhance segmentation capabilities. It can predict customer intent and recommend personalized products and content. This ensures that each campaign is tailored to the customer's behavior, improving customer interaction and engagement.

Can Blueshift unify and activate customer data?

Yes, Blueshift can unify and activate customer data. With its Customer Data Platform (CDP), it unifies customer data from diverse sources into richly detailed profiles, fully integrating this information to form a comprehensive view of each customer. Blueshift also activates this data, making it readily actionable on any marketing channel in real time.

What kind of insights can I get from using Blueshift?

Using Blueshift, you can get a wealth of insights related to your customers. The platform offers insights into customer behavior by creating detailed customer profiles. This understanding, coupled with Blueshift's predictive capabilities, can help anticipate customer intent, enabling you to tailor your engagement strategies accordingly. Furthermore, the tool allows for advanced audience segmentation capabilities, delivering even more nuanced and actionable insights.

Does Blueshift provide personalized product and content recommendations?

Yes, Blueshift provides personalized product and content recommendations. The AI decision-making system analyzes customer behavior and predicts customer intent to offer personalized product suggestions and tailored content. This leads to a more engaging and personalized customer journey.

What is Blueshift's approach to email marketing?

Blueshift's approach to email marketing is sophisticated and personalized. As part of its cross-channel marketing automation, Blueshift enables targeted and individualized email marketing campaigns. This ensures consistent engagement across a variety of platforms and tailors each email to the recipient's behavior, preferences, and predicted intents.

What makes Blueshift an 'Intelligent Customer Engagement Platform'?

Blueshift is termed as an 'Intelligent Customer Engagement Platform' as it uses cutting-edge artificial intelligence to drive its operations. Its features such as automated cross-channel marketing, predictive audiences, time intelligence, and personalized content and product recommendations are all powered by AI. This allows for highly efficient, personalized, and data-driven marketing campaigns.

How does Blueshift tackle complex marketing challenges?

Blueshift tackles complex marketing challenges by unifying and activating customer data, automating cross-channel marketing, and integrating with a variety of tools and systems. Its platform handles large volumes of data and allows users to easily create engaging, personalized customer journeys. It uses AI to drive decision-making, predict customer intent and optimize communication timing.

Can Blueshift enhance segmentation capabilities using AI?

Blueshift enhances segmentation capabilities using AI by providing predictive audiences. By analyzing customer behavior and creating detailed customer profiles, it segments audiences in an advanced, nuanced manner. This allows for more targeted and effective marketing campaigns, yielding improved customer engagement.

What is meant by 'time intelligence' in campaign management on Blueshift?

'Time intelligence' in campaign management on Blueshift refers to the optimal timing for communication in each specific campaign. It is driven by AI and is designed to ensure that messages are sent at the right time for each individual customer, thereby maximizing the effectiveness and impact of each engagement.

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