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Storytelling 2022-07-28

iStory

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Interactive digital marketing with storytelling.

Overview

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story video voiceFrom $19.99/mo

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iStory is an interactive storytelling tool designed to enhance the effectiveness of digital marketing campaigns. The tool integrates voice and AI, rich media, and analytics to create unique experiences for content creators, allowing audiences to engage online in their own way and choose the path of the story.

With all the bombardment of banner ads, eBlasts, and social media posts in the digital ecosystem, creators need a new way to break through the clutter and speak to their audience directly.

iStory allows creators to achieve this by enabling them to track the effectiveness of every stage of their story and learn how people interact on a deeper level.

The platform offers a user-friendly interface that is entirely customizable, providing an alternative to coding. It also offers a range of pricing options, starting with a 90-Day free trial for users who want to test the tool's capabilities before committing to a plan, and upgradable options that include custom analytics and team access.

iStory's creators claim that interactive video ads can increase lift in time spent with the ad by 47%, purchase intent by 32% and that voice interaction is more memorable, making it a powerful tool in the future of marketing.

Users have left positive testimonials, showing that iStory has the potential to change the game across several sectors, including content creation, social media, marketing, and EdTech.

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iStory was manually vetted by our editorial team and was first featured on May 22nd 2023.

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Pros and Cons

Pros

Interactive storytelling tool

Enhances digital marketing campaigns

Integrates voice

Includes rich media

In-depth analytics

Tracks campaign effectiveness

Customizable user-friendly interface

No coding required

Range of pricing options

Free trial available

Upgradeable options

Offers custom analytics

Allows team access

Interactive ads increase engagement

Increases purchase intent

Voice interaction is memorable

Positive user testimonials

Applicable across various sectors

Adaptable to business types

Helps differentiate from competitors

Integration in education sector

Enhances audience experience

Tools for audience interaction

Breakthrough in ad clutter

Tagging for effective tracking

Unlimited stories creation

Flexible publishing rights

Affordable monthly plan

Offers custom plans

Enables natural brand communication

Cons

No Publishing Rights on Trial

Extra charges for additional iStories

No mentioned data security measures

No desktop application

No open source code

Unclear how voice interaction integrates

Lacks language localization options

Limited analytics on basic plans

No integrated task assignment feature

Unclear data privacy measures

Q&A

What is iStory?

iStory is an interactive storytelling tool designed specifically for digital marketing campaigns. It integrates voice and AI, rich media, and analytics to provide unique experiences for content creators, allowing them to engage with their audiences in a new and creative way.

How does iStory integrate voice and AI in digital marketing?

iStory facilitates the integration of voice and AI in digital marketing by enabling creators to develop interactive and dynamic content. This content is capable of responding and adapting to one's preferred methods of communication, thereby fostering a more meaningful connection between the creator and the audience.

Can I customize my interface on iStory?

Yes, iStory provides a user-friendly and fully customizable interface. It gives users the option to tailor their platform according to their specific needs and preferences, which acts as an effective alternative to coding.

What analytics does iStory provide for content creators?

iStory provides analytics at each stage of the story. This gives content creators the ability to understand and assess how audiences interact with their content on a deeper level, thereby enhancing their ability to create content that truly resonates with their audience.

How much does iStory cost?

iStory offers various pricing options. It has a free 90-Day trial after which users can opt for a monthly plan that costs $19.99. This allows users to publish one iStory each month. However, each additional iStory can be published at an extra cost of $19.99. They also offer customizable plans which may vary in price, including options for team access and custom analytics.

Is there a trial period for iStory?

Yes, iStory offers a 90-day free trial. During this period, users can create unlimited iStories, but they cannot publish these creations.

What is the impact of voice interaction with iStory?

Voice interaction with iStory has been shown to significantly enhance the overall impact of the content. It can increase lift in time spent with the ad by 47%, and make it 32% more memorable. In concurrent runs with non-interactive content, voice results in 30% more impact, and it has a 9x higher impact on purchase intent.

What sectors can benefit from using iStory?

iStory has a wide array of applications across diverse sectors. Feedback from users suggests its potential in content creation, social media, marketing, and EdTech among others.

How does iStory help in breaking through the clutter of digital marketing?

iStory assists in breaking through the clutter of digital marketing by providing creators with a unique and interactive platform. It lets audience choose their own path in the story, thereby initiating a conversation and making engagement more effective.

How user-friendly is iStory for beginners?

iStory boasts a user-friendly interface that is fully customizable. It has been developed as an alternative to coding and is designed to be intuitive and accessible, even for beginners.

Can teams use iStory collectively?

Yes, iStory does have a feature that allows for team access. This, however, is only available in their customizable plan and not in the free trial or regular monthly plan.

How does iStory enhance audience experience in digital marketing campaigns?

iStory enhances audience experiences in digital marketing campaigns by integrating voice and AI with rich media, making the content interactive and engaging. It allows audiences to interact with the content in their own way and even gives them the option to choose the path of the story.

Can I track the effectiveness of my stories at every stage with iStory?

Yes, iStory allows for tracking the effectiveness of storytelling at every stage. It enables creators tag each stage of their story and be privy to how users are interacting with content on a deep level.

How does iStory compare to other digital marketing tools?

IDK

What are the publishing rights involved in the iStory 90-Day trial?

During the 90-Day trial, users can create unlimited iStories but they do not have publishing rights.

Can iStory influence purchase intent of the consumers?

Yes, voice interaction through iStory can have a significant influence on the purchase intent of consumers. It has been shown to have 9x higher impact on purchase intent compared to non-interactive content.

What is the user feedback on iStory?

iStory has received extremely positive feedback from its users. They praise it as an innovative and creative product that offers unique opportunities for storytelling and communication. Some users have even noted the potential for iStory to be a game changer in various sectors.

How does iStory aid in creating unique experiences for content creators?

iStory aids in creating unique experiences for content creators by integrating artificial intelligence, voice interaction and rich media with storytelling. This creates a dynamic and interactive platform that lets audiences engage with content in their preferred method, thereby creating personalised experiences. Moreover, this platform allows content creators to analyse the effectiveness of every stage of their story.

What is the process of creating an iStory?

IDK

Are voice interactive ads more effective with iStory?

Yes, iStory's voice-interactive ads can increase the time users spend with the ad by 47% and are 32% more memorable, thereby making them more effective compared to traditional digital ads.