Customer engagement 2023-08-18
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Voyado is a platform used to manage and analyze user data to facilitate brand management and improve customer engagement. One of its core functionalities revolves around controlling user data through various technologies, including cookies.

The technologies employed serve different purposes which may be functional, statistical, or marketing. Functional technologies are used to activate basic functions such as page navigation and accessing secure website areas.

Statistically, Voyado collects and reports information about visitor interactions to understand user behavior and meet individual needs. Furthermore, it enables the integration of third-party platforms on the website and supports the sites technical functions.

The platform also uses analytics tools, like Piwik Pro and Loom, to collect information about users and their activities on the website, useful for reporting and analytical purposes.

Users have control over their data and have the ability to consent to the specific types of data collection methods used. These methods make it possible to personalize the website to increase functionality and user satisfaction.

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Voyado was manually vetted by our editorial team and was first featured on February 2nd 2024.
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Pros and Cons

Pros

User data management
Analyzes user data
Improves customer engagement
Uses various technologies
Page navigation functionality
Accessing secure website areas
Understanding user behavior
Integration of third-party platforms
Supports technical site functions
Uses analytics tools
Website personalization
User data control
Facilitates data consent
Functional, statistical, marketing purposes
Features Piwik Pro and Loom
Visitor interaction reports
Brand management support
Detailed cookie information
Supports website's technical functions
Statistics for user activity
Marketing cookies for ad targeting
Data privacy emphasis
Targeted online marketing support
Integration with LinkedIn, HubSpot
Embedded video players
Analytics and reporting via Typeform
Embedded YouTube, Vimeo videos
Integration with Microsoft, Bing
Collects site analytics
Session-based data collection
Year-long cookie expiry for some services
Allows user consent withdrawal
Supports language or region preferences
SidePanda Technologies Private Limited Integration

Cons

Reliance on cookies
Multiple third-party integrations
Data sharing with partners
Potential privacy concerns
Potential inaccurate analytics
Reliance on user consent
Multiple data collection methods
Dependency on marketing cookies
Limited operational transparency
Potentially intrusive for users

Q&A

What is Voyado?
How does Voyado manage user data?
What technologies does Voyado use?
What is the importance of cookies in Voyado?
How does Voyado improve customer engagement?
What functionalities does Voyado offer?
How does Voyado use analytics tools like Piwik Pro and Loom?
How can I control my data on Voyado?
How does Voyado use data for website personalization?
What role does Voyado play in brand management?
How does Voyado integrate with third-party platforms?
What are the different data collection methods used by Voyado?
Does Voyado support site's technical functions?
What is the significance of user consent in Voyado?
What is the purpose of visitor interactions in Voyado?
What is the function of statistical and functional technologies used by Voyado?
What kind of privacy options does Voyado provide with respect to data collection?
How does Voyado improve user satisfaction?
What is the role of marketing technologies in Voyado?
How does Voyado aid in capturing visitor interactions?

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