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Sales 2023-06-09

Gong Engage

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Automated sales workflow and engagement enhancement.

Overview

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Gong Engage is a sales engagement tool that uses AI to drive quality engagement and streamline sales workflows. It enables personalized engagement with account-based outreach throughout the entire sales process, from lead to closed-won.

With Gong Engage, users can go beyond traditional contact-based models and gain a complete context of each account, thanks to AI-powered contact recommendations based on historical win/loss data.

This account-based prospecting and selling approach helps increase high-quality pipeline.The tool also enhances rep productivity through AI-driven automation and guidance.

AI is used to prioritize the most important deals, generate accurate call briefs, outcomes, and action items automatically, and even assist in crafting high-quality, personalized emails in seconds.To streamline team workflows, Gong Engage offers built-in third-party integrations, allowing for centralized workflows and collaboration between reps and managers.

This eliminates the need for multiple tools throughout the sales process, saving valuable time.Key features of Gong Engage include Flows, which automate outreach efforts with a series of predetermined actions; Dialer, which seamlessly auto-dials contacts from Gong and provides AI-generated call outcomes and highlights with key action items; Emails, which enable the creation and sending of high-quality emails with assistance from Gong's AI and context from customer interactions; and Account View, which provides a comprehensive view of all account information.Overall, Gong Engage revolutionizes sales engagement by leveraging AI to drive quality engagement, increase productivity, and streamline workflows for sales teams.

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Gong Engage was manually vetted by our editorial team and was first featured on July 11th 2023.

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Pros and Cons

Pros

Personalized engagement

Context of accounts

Increased high-quality pipeline

Built-in third-party integrations

Centralized workflows

Comprehensive account views

Automated outreach

Auto-dials contacts

High-quality email creation

Single view of accounts

On-demand CRM field editing

Rep prospecting activity tracking

Conversion rate tracking

Email performance tracking

Cross-functional team task sharing

Customer intent data integration

Account-based prospecting

Prioritize important deals

Generates call briefs

Generates action items

High-quality pipeline creation

Streamlined team workflows

Automated outreach efforts

Seamless auto-dialing

High-quality email generation

Comprehensive account information viewing

Single tool usage

Built-in collaboration tools

Live task recommendation list

Analytics tracking

Streamlined workflows

Quality engagement driving

Cons

Lacks mobile app

Limited third-party integrations

High learning curve

May cause data overload

Primarily designed for sales

Potential privacy concerns

No explicit data export tools

May not fully replace manual work

Q&A

What is Gong Engage?

Gong Engage is a tool that uses Artificial Intelligence to enhance sales engagement and streamline workflows. It facilitates personalized engagement with account-based outreach throughout the entire sales cycle, from lead to closing. With this tool, users are able to transcend traditional contact-based models and gain a complete understanding of each account with the help of AI-powered contact recommendations informed by historical win and loss data.

How does Gong Engage use AI to enhance sales engagement?

Gong Engage uses AI in various ways to enhance sales engagement. Firstly, it prioritizes the most important deals, allowing sales teams to focus their efforts for maximum impact. It uses AI to generate accurate call briefs, outcomes, and action items, reducing manual work and the chances of errors. Additionally, Gong Engage takes advantage of generative AI to assist users in crafting high-quality and personalized emails in seconds. Lastly, it uses AI for prospecting and selling on an account basis, taking into account past win-loss data to determine key contacts for further outreach.

What are the key features of Gong Engage?

Key features of Gong Engage include Flows, Dialer, Emails, and Account View. 'Flows' automates outreach efforts with a series of predetermined actions. 'Dialer' auto-dials contacts from Gong and delivers AI-generated call outcomes and highlights with key action items. 'Emails' assists in the creation and sending of high-quality, personalized emails with contextual information provided by Gong's AI. 'Account View' provides a comprehensive view of account information.

How can Gong Engage streamline sales workflows?

Gong Engage streamlines sales workflows by using built-in third-party integrations, which allow for a centralized workflow and enhanced collaboration between sales representatives and managers. This removes the need for multiple tools throughout the sales process, ultimately saving time.

How does Gong Engage help in personalized engagement with account-based outreach?

Gong Engage facilitates personalized engagement with account-based outreach by going beyond traditional contact-based models. It enables users to get a full context of each account and provides AI-powered contact recommendations based on historical win or loss data. These insights assist users in tailoring their engagement strategy to each account, which can result in a higher-quality sales pipeline.

In what ways can Gong Engage enhance rep productivity?

Gong Engage enhances rep productivity by leveraging AI-driven automation and guidance. The AI prioritizes the most important deals, generates accurate call briefs, outcomes, and action items automatically, saving valuable time and reducing the risk of human errors. It also assists in creating high-quality, personalized emails in seconds. These features enable reps to focus on high-level tasks, hence increasing productivity.

Does Gong Engage offer third-party integrations for team collaboration?

Yes, Gong Engage offers built-in third-party integrations. This allows for centralizing workflows and enhancing collaboration between reps and managers, minimizing the need for multiple tools throughout the sales process.

What is Flows in Gong Engage and how does it automate outreach efforts?

'Flows' in Gong Engage enables users to engage with prospects at scale by automating outreach efforts using a series of predetermined actions. This feature allows for consistent and impactful engagement with little manual effort, improving efficiency and effectiveness of sales operations.

What does the Dialer feature in Gong Engage do?

The 'Dialer' feature in Gong Engage is an auto-dialing tool that allows for seamless calling of contacts from Gong itself. It provides AI-generated call outcomes and highlights with vital action items, facilitating informed follow-ups and decision-making.

How can I use the Emails feature in Gong Engage to create personalized emails?

The 'Emails' feature in Gong Engage allows for the creation and sending of high-quality, personalized emails. Assisted by Gong's AI and informed by context from previous customer interactions, this tool enables sales representatives to craft impactful and tailored emails in a matter of seconds.

What is Account View in Gong Engage and how does it help in sales engagement?

'Account View' in Gong Engage provides a comprehensive view of all account information, including AI-recommended contacts, an activity timeline, and actionable items. This holistic view of accounts can drive more effective and personalized sales engagement, as users are better equipped with information to tailor their approaches.

Can Gong Engage assist in generating accurate call briefs and action items?

Yes, Gong Engage can assist in generating accurate call briefs and action items automatically. Its AI capabilities simplify the process of creating comprehensive summaries of calls and identifies key actions that need to be taken, thus eliminating manual work and improving efficiency.

How can Gong Engage help in increasing high-quality pipeline?

Gong Engage helps increase the high-quality pipeline by going beyond traditional contact-based models and providing a complete context of each account using AI-powered contact recommendations based on historical win and loss data. This data-driven, account-based prospecting and selling approach improves the quality of leads.

What is Gong Engage’s approach for account-based prospecting and selling?

Gong Engage’s approach for account-based prospecting and selling is informed by AI-driven insights. It moves beyond traditional contact-based models to offer a complete context of each account. With AI-powered contact recommendations based on historical win and loss data, Gong Engage helps users better understand and engage with each account at a personal level.

How does Gong Engage's AI prioritize deals for efficiency?

Gong Engage's AI is designed to strategically prioritize deals based on their importance. This allows sales teams to focus on the deals that require the most immediate attention and are most likely to close, effectively increasing efficiency and productivity.

Can Gong Engage's AI assist in crafting high-quality personalized emails?

Yes, Gong Engage's AI assists in crafting high-quality personalized emails. It generates context-driven suggestions to help create emails that resonate with each contact. This results in more effective and personalized engagement with leads and customers.

How can Gong Engage save time in the sales process?

Gong Engage can save valuable time in the sales process by streamlining workflows using built-in third-party integrations. This allows for centralized workflows and enhanced collaboration between sales representatives and managers, reducing the need for multiple tools in the sales process.

How can Gong Engage revolutionize sales engagement?

Gong Engage revolutionizes sales engagement by utilizing AI to drive quality engagement, boost productivity, and streamline workflows for sales teams. By providing comprehensive account context, facilitating personalized customer engagements, and offering targeted, AI-generated insights for decision-making, Gong Engage is able to consistenly improve conversion rates and sales outcomes.

Can Gong Engage improve collaboration between reps and managers?

Yes, Gong Engage can improve collaboration between reps and managers by centralizing workflows with built-in third-party integrations. This eliminates the need for multiple tools throughout the sales process and facilitates seamless communication and alignment among team members, leading to enhanced collaboration and productivity.

How does Gong Engage help in driving quality engagement?

Gong Engage helps in driving quality engagement by using AI to personalize engagement strategies, optimize email outreach, prioritize high-value deals, and automatically generate critical sales call outcomes and action items. Its detailed, account-centric view combined with AI analysis ensures that every interaction is data-driven and personalized. Over time, this leads to higher-quality, more meaningful customer engagements.