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2024-06-18
QuantPlus
5
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Driving creative advertising insights with AI.
Overview
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QuantPlus is a creative intelligence tool that gives insights for advertising through the power of artificial intelligence. The tool works by analyzing the creative elements that have performed well in specific sectors and countries, by studying previously run ad-creatives.
This analysis assists design teams in making informed decisions and focusing on results. QuantPlus provides creative intelligence for all industries and works by analyzing competitor ads, giving rich creative insights for users before launching any impressions.
The elements used in the analysis include calls to action, ad composition, colors used, the technology present, ad copy phrases, visible buildings in the setting, objects, and sceneries.The tool also provides capabilities to stop creative guesswork by offering data-driven creative intelligence that can inform the next marketing campaign.
From the analysis, the tool ranks the highest performing ad elements in each category, converting raw data into rich creative insights. These insights help inform the next ad campaign, optimizing ads design and aiming to boost campaign ROI.Moreover, QuantPlus has a pre-launch optimization method that allows users to start with creative elements that have proven high performance.
This feature aims to help users avoid wasting time and resources producing variations that may perform poorly.
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QuantPlus was manually vetted by our editorial team and was first featured on June 25th 2023.
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Pros and Cons
Pros
Analyzes historical ad data
Deconstructs every ad element
Ranks elements against performance
Identifies highest-performing elements globally
Studies trillions of data points
Categorizes various element types
Recognizes gender distribution in ads
Provides industry-specific insights
Optimization based on global insights
Facilitates data-driven design decisions
Helps create stronger ad creatives
Reports ROI gains up to 300%
Gives insights into competitor ads
Offers pre-launch optimization
Analyzes ad composition
Analyzes calls to action
Reports performance by element category
Optimizes ads for different cultures
Analyses technology present in ads
Includes visible buildings, scenery in insights
Reduces need for creative guesswork
Allows starting campaigns with high-performing elements
Reports on high-performing ad copy phrases
Offers insights on color usage
Furnishes extensive sector-wide insights
Provides real-time market intelligence
Helps avoid wasteful, low-performing variations
Processes and categorizes trillions of data points
Consumes data from major ad platforms
Efficiently handles and analyses image data
Curates high performance creative for launching
Models engagement metrics against ad elements
Offers sector-specific insights
Shows proven performance insights
Enables dramatic boost to campaign ROI
Saves time and resources on ad design
Optimizes ad design based on ranked insights
Helps users understand ad effectiveness faster
Informs next marketing campaign
Provides data-driven creative intelligence
Tracks performance of individual elements
Helps optimize conversion rates
Offers distinct pre-launch optimization method
Customizes data analysis for all industries
Provides accessible, actionable insights
Touches on even minute details of ads
Helps rapidly enhance ROAS
Allows users to make informed creative decisions
Develops insights from competitor ad analysis
Elucidates clear pathways to high ROI
Adapts to renewed, current datasets annually
Cons
Relies heavily on historical data
No real-time analysis provision
No API provided
Limited to only four platforms
Inability to generate customized reports
Lack of version control
No explicit integration capabilities
Doesn't mention data security measures
No multi-language support
Historical data might not always predict future results
Q&A
What exactly is QuantPlus?
QuantPlus is an AI-driven tool designed for providing creative insights in advertising. It is designed to analyze previously run ad campaigns across multiple platforms and deconstruct every element of an ad to rank them against performance data. This way, it identifies high-performing creative elements in any industry from any country worldwide. The ultimate aim of QuantPlus is to help marketers make data-driven design decisions that drive results.
How does QuantPlus analyze previously run ad campaigns?
QuantPlus works by analyzing historical data from previous ad campaigns. It makes use of an AI engine to deconstruct not only mere ads but also every creative element of them. These elements include imagery, colors, object, calls to action, phrase combinations, element type prominence, keywords, and more. It studies trillions of data points and ranks elements against performance data.
Which platforms does QuantPlus work with?
QuantPlus collaborates with significant platforms such as Facebook, Google Display, Instagram, and Twitter. It collects ad creatives from all these platforms for analysis.
Is QuantPlus limited to certain industries or countries?
QuantPlus is not limited to certain industries or countries. It identifies the highest-performing creative elements across industries such as education, finance, travel, food, automotive, retail, healthcare, entertainment, and telecom. It's capable of working with any industry in any country around the world.
What are some of the creative elements QuantPlus analyzes?
The creative elements analyzed by QuantPlus include calls to action, ad composition, colors used, technology present, ad copy phrases, visible buildings in the setting, objects, scenic features, and more. It also considers category type, gender distribution, keywords, and element type prominence.
How does QuantPlus identify high-performing ad elements?
QuantPlus identifies high-performing ad elements by deconstructing every ad into individual text and image elements. It analyses, categorises, and tags all these data points. Then, it compares each element's performance data, such as engagement metrics, impressions, conversions, and spends over time. The highest performing ad elements are those that deliver the most significant return on these metrics.
How can QuantPlus assist in making design decisions?
QuantPlus assists in making design decisions by providing data-driven learnings from analyzed ad creatives. It ranks the highest performing ad elements in each category, thus transforming raw data into rich creative insights that help inform your next ad campaign. This way, it reduces creative guesswork and lets creative teams develop concepts based on what has a proven performance.
What kind of improvements can I expect from using QuantPlus?
According to available reports, clients using QuantPlus have reported ROI gains of up to 300%. The tool helps users avoid wasting time and resources producing variations that may perform poorly by offering them starting points that have proven high performance.
How does QuantPlus help avoid old optimization methods?
QuantPlus helps avoid old optimization methods by offering a new pre-launch optimization method. This allows users to start their campaign with creative elements that have already demonstrated high performance. Thus, it eliminates guesswork in the creative process and replaces it with data-driven decision-making.
Can QuantPlus help create tailored ads for different countries and cultures?
Yes, QuantPlus helps create tailored ads for different countries and cultures. By studying trillions of data points recorded across the world, QuantPlus generates insights that accommodate the diverse needs of different cultural and regional markets.
What types of industries have seen success with QuantPlus?
All kinds of industries have seen success with QuantPlus, including education, finance, travel, food, automotive, retail, healthcare, entertainment, and telecom.
Does QuantPlus provide any insights before launching any impressions?
Yes, QuantPlus provides rich creative insights before launching any impressions. By analyzing your competitor's ads, it helps inform the design of your next ad campaign, thus positively optimizing your ad design and aiming to boost your campaign's ROI.
What's the impact on ROI using QuantPlus?
Clients using QuantPlus have consistently demonstrated a 6X-10X return on ad spend. They have also seen significant increases in conversion rates after employing Quant Plus insights, with ROI gains reported up to 300%.
Can QuantPlus analyze competitor ads?
Yes, part of QuantPlus' approach includes analyzing competitor's ads. It digs into your competitor's ads to deliver rich creative insights that aid the creation of your next campaign before you launch any impressions.
Can I see a sample report before purchasing QuantPlus?
Yes, QuantPlus allows users to download a free sample report to have a feel of the insights it provides prior to purchase.
What data does QuantPlus use for its insights?
QuantPlus uses trillions of data points from ad creatives across major platforms such as Facebook, Google Display, Instagram, and Twitter. These data come from individual text and image elements, engagement metrics, impressions, conversions, spend over time, and more.
What is the pre-launch optimization method in QuantPlus?
QuantPlus's pre-launch optimization method allows users to start a campaign with high-performing creative elements already identified. This removes the historically needed in-market time to understand ad effectiveness and avoids the production of wasteful variations that may perform poorly.
Does using QuantPlus mean that my ad design process will look like everyone else's?
Using QuantPlus does not mean that all ads' design process will look the same. Each creative insights report provided by QuantPlus is based on impossibly large datasets that renew annually. Therefore, market trends and optimal creative elements can vary from year to year.
What is the method QuantPlus uses to analyze ad composition?
QuantPlus uses AI to analyze ad composition. It deconstructs every ad into individual elements including text and imagery. Each element is analyzed, categorized, and tagged. The AI engine then compares each element to ad performance data, such as engagement metrics, impressions, conversions, and spend over time. Finally, it ranks the highest performing ad elements in each category.
What are some unique features of QuantPlus that sets it apart from other AI tools?
QuantPlus offers unique features like pre-launch optimization method that sidesteps post-campaign analysis for instant insights on high-performance creatives. It looks at minute details like the technology present, visible buildings in the setting, and color schemes. The tool also offers the ability to analyze competitor ads to glean comprehensive insights before launching a campaign. Furthermore, QuantPlus delivers industry-specific and country-specific insights, ensuring relevance and accuracy for users across the world.
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