Sales 2024-06-17
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Cresta

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Making every customer conversation count with AI.
Generated by ChatGPT

Cresta AI is an enterprise-grade Artificial Intelligence (AI) platform built specifically for contact centers. This intelligent tool harnesses the power of generative AI to enhance customer conversations and maximize their value.

It offers live coaching, provides insights across customer calls, and has a self-service feature, equipping teams to improve the effectiveness of their customer interactions.

Cresta AI is designed to facilitate a wide range of use cases including sales, customer care, retention, and collections, making it useful across various industries such as airlines, automotive, finance, insurance, retail, telecommunications, and travel & hospitality.

Cresta AI is comprised of multiple components. There's the 'Conversation Intelligence' which uncovers the real drivers of contact center performance, 'Agent Assist' that uses real-time AI for precise and impactful guidance, and 'Virtual Agent' for automating conversations.

Additionally, Cresta AI offers advanced contextual understanding by training its state-of-the-art models on user-specific data. With its scalable architecture, Cresta AI ensures ultra low-latency transcription and inference at the speed of conversations, making it suitable for real-time guidance.

The solution also provides a no-code command center, enabling non-technical leaders to train, test, and deploy AI models. Overall, Cresta AI aims to reinvent contact centers by pinpointing performance drivers, reducing costs through targeted automation, and empowering employees to work smarter and faster.

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Cresta was manually vetted by our editorial team and was first featured on March 4th 2023.
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Pros and Cons

Pros

Real-time customer intelligence
Post-call insights
Self-service capabilities
Live coaching for teams
Improves agent effectiveness/efficiency
Drives automation efficiency
Narrows performance gap
Increases sales efficiency
Provides bespoke playbooks
Automates repetitive tasks
Continuous learning and improvement
Industry-specific solutions
Advanced contextual understanding
Scalable architecture
Ultra low-latency transcription
Allows non-technical deployment
State-of-the-art models
Multiple components for versatility
Solutions for various use cases
Improves customer interactions
Low-latency conversation inference
Reduce costs through automation
No-code command center
Aids in employee empowerment
Enhanced customer conversation
Real-time intelligent assistance
Useful across various industries
Maximizes value from conversations
Improved customer satisfaction
Reduces average handling time
Automates conversation with virtual agent
Empowers non-technical leaders
Delivers insights via no-code command center
Real-time guidance at conversation speed
Trained on user-specific data
Helps reinforce proven playbooks
Analyzes semantics of every conversation
Correlates insights against conversation-level outcomes
Deeper understanding of business processes
Platform-wide actionable insights
Combined automated and human-in-the-loop QM
Automated interaction summaries
Accelerates onboarding process
Minimizes net credit loss
Easily integrates with contact center platforms

Cons

Not designed for small businesses
No mobile application
Requires significant data for training
Limited language support
No offline functionality
Lack of third-party integrations
No cold calling feature
One-size-fits-all approach to customer interactions
Limited automation possibilities
No specific solutions for startups

Q&A

What is Cresta AI?
What are the main features of Cresta AI?
How does Cresta AI improve sales efficiency?
What tools within Cresta AI aid in customer interaction?
What is the Cresta AI Agent Assist?
What industries can effectively utilize Cresta AI?
How does Cresta AI's Virtual Agent work?
How does Cresta AI learn and improve over time?
What does Cresta AI mean by using 'Generative AI'?
Can Cresta AI be used for customer retention efforts?
Does Cresta AI offer a solution suitable for remote teams or WFH?
Does Cresta AI have a feature for post-call insights?
What is Cresta Director?
Can Cresta AI be used in the automotive industry?
What are the automation capabilities of Cresta AI?
How does Cresta AI contribute in increasing agent effectiveness?
Can Cresta AI be used for real-time coaching?
What is the role of AI in Cresta AI's contact center solutions?
What are the specific applications of Cresta AI in the finance industry?
Does Cresta AI offer any services or features related to conversation intelligence?

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